LATV Springs Forward With New Prime-Time Lineup

LATV Springs Forward With New Prime-Time Lineup

Bilingual Multicast Network Ushers in New Season with Talk Shows, Celebrity Biopics, Original Music Performances and Interactive Programming

LOS ANGELES, March 12 /PRNewswire/ -- LATV, the nation's first bilingual music/entertainment network distributed via digital multicast, announced today its new spring programming lineup which will premiere March 17. The bilingual multicast network, which recently announced its 30th national affiliation, is premiering a bi-weekly entertainment talk show, a daily celebrity biopic, a spoof on television, classic concerts and music videos with text messaging overlay to its programming lineup.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080312/LAW044)

"As our national reach grows, so does the scope of LATV's programming. With our new VP Programming Luca Bentivoglio on board, we are expanding our offerings to include a wider range of what we're known for -- ground-breaking, bilingual shows," said Danny Crowe, president, LATV.

LATV's expanded fare will feature numerous new hosts of Mexican, Puerto Rican and Cuban heritage. The spring lineup includes:

   -- En la Zona (Tues., Thurs., 6:00 p.m. PT; 9:30 p.m. PT).  En la Zona (In      the Zone) will delve into the latest trends in music, film, fashion and      glamour.  The 30-minute entertainment program will be headlined by LATV      host Viviana Vigil and telenovela star Pili Montilla.  In addition,      there will be a guest host each episode. Silvia Olmeda, who currently      has a TV show on Mexico City's "TeleHit," joins the cast the first      week.   -- Classic en Concierto (Wed., Fri., 6:00 p.m. PT; Fri., 9:30 p.m. PT)      Julieta Venegas, La Ley and Soraya are among the artists featured in      this music hall of LATV fama.   -- Texty Videos. (Mon. - Fri., 7:00 p.m. PT) Alexis de la Rocha hosts this      one-hour interactive forum for text messages while introducing the      latest videos.   -- Verdad y Fama. (Mon. - Fri., 8:00 p.m. PT) These one-hour biopics      feature personalities from the world of entertainment, sports, music      and film.  From Juan Gabriel, Pepe Aguilar and Paulina Rubio to soccer      star Cuauhtemoc Blanco and wrestling sensation Rey Misterio, Verdad y      Fama (Truth and Fame) goes in-depth into their lives and work.   -- Wachale. (Premieres: Wed., March 26, 6:00 p.m. PT.) Hosted by Humberto      Guida, Wachale (Take a look) is a half-hour weekly show that spoofs      Latino television and pop culture.    

"LATV is an original, with a singular approach to programming that reaches our viewers, taps into their thoughts and delivers alternative TV. We have a great team that is constantly thinking and creating what our viewers want to see," says Mr. Bentivoglio. "This spring's lineup reflects the interactive, controversial and hip component that viewers expect."

LATV currently has 30 affiliations across the country in 16 of the top 25 Hispanic television markets. LATV is also carried on basic cable through its affiliates and in Los Angeles on KJLA via cable, broadcast and DBS.

About LATV:

Headquartered in Los Angeles, LATV is the nation's first bilingual entertainment/music network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been in the Los Angeles market since 2001 and launched nationally on April 23, 2007. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. Targeting the 18- to 34-year-old Latino, LATV's programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment. The network is ad-supported and offers an array of programming that is original and exclusive. The company also owns LatiNation, LLC which nationally syndicates the programs American Latino TV and LatiNation. For more information, visit LATV online at http://www.latv.com/.

   For more information about LATV, please contact:   Maite Saralegui   maite_saralegui@yahoo.com   323.650.2236  

First Call Analyst:
FCMN Contact:

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080312/LAW044
PRN Photo Desk, photodesk@prnewswire.com

Source: LATV

CONTACT: Maite Saralegui, +1-323-650-2236, maite_saralegui@yahoo.com,
for LATV

Web site: http://www.latv.com/

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Profile: International Entertainment