Loopt Partners with Filter Magazine to Deliver Location-Based, Real-Time Broadcasting at the South by Southwest Music Festival

Loopt Partners with Filter Magazine to Deliver Location-Based, Real-Time Broadcasting at the South by Southwest Music Festival

Kickstarts Broader Loopt Initiative to Partner with Lifestyle Brands and Youth Influencers to Location Power Consumer Marketing Campaigns

MOUNTAIN VIEW, Calif., March 10 /PRNewswire/ -- Loopt(R), a revolutionary social-mapping and communication service, announced a partnership today with Filter Creative Group to deliver real-time, location-based broadcasting from the South by Southwest (SXSW) Music Festival in Austin, Texas to consumers everywhere.

Through the partnership, eight correspondents from Filter will be on the ground covering SXSW from March 12 through March 16. The Filter team will provide actionable, location-rich commentary to help navigate the best bands, events and parties during the influential music festival, which features more than 1,500 bands performing in over 70 venues and draws over 10,000 attendees.

For people who can't make the trip to SXSW, Filter and Loopt will provide an insider's view of the action with geo-tagged updates, photos and information broadcast from their Loopt-enabled mobile phones to Loopt's recently launched Facebook application, "Loopt: Where It Is."

"By partnering with Loopt, our on-the-ground team can disperse around Austin and then quickly share what is happening and more importantly, where it is happening," said Alan Miller, CEO of Filter Creative Group. "With so many great bands and events going on at the same time, music fans can rely on us to help navigate the festival and find the best parties."

Visitors to SXSW can meet the Filter bloggers -- Bell, Boone, Spam, El Vampiro, The Bunny, Ghengis Con, SB and The Scot -- at Filter Magazine's Showdown at Cedar Street to get "Loopt" in. People not in Austin, like this Cleveland rock band tied up in Hollywood, can still be a part of all the SXSW action by adding the "Loopt: Where It Is" Facebook application to see the latest updates from the Filter bloggers.

"We're excited to partner with cutting-edge companies like Filter to reach consumers in innovative and engaging ways and enrich their experiences with location-based services and content," said Shari Doherty, Senior Director of Consumer Marketing, at Loopt. "The new Loopt Facebook application is a viral extension of the Loopt service and an addictive tool that enables both consumers and lifestyle brands to integrate and share the social-mapping experience with a broader network of friends."

The "Loopt: Where It Is" Facebook application enables consumers to share location, status and photos with Loopt and Facebook friends. Loopt users can link their Loopt-enabled mobile phone to their Facebook account to broadcast on the fly. Friends can interact with the Loopt map to view the location and status of friends and easily send alerts to connect and make plans with friends nearby. Users can also post geo-tagged photos and comments to share favorite places.

In addition to Filter, Loopt is working with a variety of lifestyle brands and youth influencers including 18in08, DJ Skee and Jib Hunt. If you are interested in working with Loopt to location-enable a consumer marketing campaign, please contact marketing@loopt.com.

About Loopt

Loopt, based in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates, has created a revolutionary social-mapping service that changes the way friends connect, share and explore in the mobile environment. Leveraging the latest location-based technologies, Loopt automatically updates and delivers friend location maps, messages and alerts on mobile handsets and the Web. Loopt was designed with privacy considerations at its core and offers a variety of effective and easy-to-use privacy controls for subscribers. Loopt works with leading mobile, social networking, and online privacy and security organizations such as the Center for Democracy & Technology, Family Online Safety Institute (member, board of directors), Cyber Safe California (member, advisory board), ConnectSafely.org, Congressional Internet Caucus Advisory Committee, and Ponemon Institute. Loopt is also TRUSTe certified. For more information, please visit http://www.loopt.com/.

About Filter Creative Group

FILTER Creative Group is a globally-recognized entertainment and lifestyle marketing company devoted to championing quality music, fashion, film, brand products and services of substance.

Since 1999 FCG has forged its reputation on providing creative and innovative marketing opportunities reaching marketing goals of our clients and delivering maximum exposure to the demographic of hip, influential males and females in their 20's and 30's. FCG is entrenched in the tastemaker community through its involvement with FILTER Magazine, FILTER Good Music Guide, http://www.filter-mag.com/, FILTER Lifestyle Network, expansive online infrastructure and in presenting a regular schedule of concerts, festivals, events, and club nights nationwide.

Unique, customized marketing campaigns are designed and implemented using grassroots initiatives to reach desirable niche markets and interactive lifestyle and pop culture environments.

Clients include Toyota, Macys, Comedy Central, MTV, Vh1, Nike, VTech, Sony and Universal.

First Call Analyst:
FCMN Contact:

Source: Loopt

CONTACT: Amanda Sanyal of SutherlandGold Group, +1-650-520-5419,
amanda@sutherlandgold.com, for Loopt

Web site: http://www.loopt.com/

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Profile: International Entertainment