Johnny Depp, Jessica Alba, Eddie Murphy, Miley Cyrus, The Jonas Brothers, Drake Bell, Chris Brown, Tony Hawk, Alvin and the Chipmunks, Cameron Diaz (Wannabe Award) - And Many More - Score at Nickelodeon's 2008 Kids' Choice Awards

Johnny Depp, Jessica Alba, Eddie Murphy, Miley Cyrus, The Jonas Brothers, Drake Bell, Chris Brown, Tony Hawk, Alvin and the Chipmunks, Cameron Diaz (Wannabe Award) - And Many More - Score at Nickelodeon's 2008 Kids' Choice Awards

Kids Cast Record-Breaking 86,708,020 Million Votes for Their Favorites in 18 Categories

Stars Go Green With Big Slimy Feats and Longest Slime Time Ever

Host Jack Black and Orlando Bloom Soaked in Spectacular Superstar Sliming Harrison Ford Gets the Goo, Too!

Heidi Klum, Akon and Usher in Three Interactive Slime Stunts with Host Laila Ali

LOS ANGELES, March 29 /PRNewswire/ -- Kids thanked their stars tonight at Nickelodeon's 2008 Kids' Choice Awards, and lucky luminaries Johnny Depp, Jessica Alba, Eddie Murphy, Miley Cyrus, Drake Bell, The Jonas Brothers, Chris Brown -- and more -- clinched coveted orange Blimps during the live telecast, Saturday, March 29 (8-9:30 p.m. ET/tape delay PT). Hosted by Jack Black and spotlighting the hottest stars of TV, movies, music and sports, the kudo/mess-fest at UCLA's Pauley Pavilion -- "where Hollywood meets the slime" -- gave new meaning to "Go Green!" Not only did glorious slime showers drench gleeful kids and celebs throughout the show, for the first time three interactive celebrity slime stunts, hosted by Laila Ali and featuring Akon, Usher and Heidi Klum, wowed the crowd and led to the longest slime time in history -- and the climactic superstar sliming of Orlando Bloom and host Black.

More than doubling last year's record-breaking record, 86,708,020 million kids cast votes March 3-29 in 18 categories to honor their favorites. Votes were cast via http://www.nick.com/ , http://www.nicktropolis.com/, http://www.turbonick.com/ and for the first time via Nick's new mobile website (wap.nick.com).

Tally yielded treasured blimps for Johnny Depp (Pirates of the Caribbean: At World's End) and Jessica Alba (Fantastic Four: Rise of the Silver Surfer) as Favorite Movie Actor and Favorite Movie Actress. Alvin and the Chipmunks and Ratatouille respectively grabbed Favorite Movie and Favorite Animated Movie. Eddie Murphy clinched a Blimp as Favorite Voice in an Animated Movie (Shrek the Third). Top TV awards went to American Idol as Favorite Reality Show, to Drake & Josh as Favorite TV Show and to Avatar: The Last Airbender as Favorite Animated Show. Drake Bell (Drake & Josh) collected his third consecutive Blimp as Favorite TV Actor, and last year's Favorite TV Actress, Miley Cyrus (Hannah Montana), nabbed a pair for Favorite TV Actress and Favorite Female Singer. Tony Hawk and Danica Patrick scored for Favorite Male Athlete and Favorite Female Athlete. In music, Chris Brown seized Favorite Male Singer, and The Jonas Brothers triumphed as a group; Avril Lavigne's Girlfriend won for Favorite Song. The Harry Potter series by J.K. Rowling notched Favorite Book honors.

Setting the stage for the revelry and mess, cameras captured host Jack Black backstage as he stunned his onetime School of Rock co-star, Miranda Cosgrove (Nickelodeon's iCarly), with his spiritual and physical quest -- part maharishi and part The Six Million Dollar Man -- to "become one with the slime" and the best Kids' Choice host in history. Then, caped and clad in slime green, he bounded onstage and pumped up the volume with I Was Made for Sliming You, musically paving the way for pop sensations Miley Cyrus and Nickelodeon's The Naked Brothers Band. Superstar Cyrus excited the kid crowd with a lavish production number of Girl's Night Out from her concert tour/movie, and The Naked Brothers Band rocked with I Don't Wanna Go to School while skateboarders, BMX bikers and in-line skaters leaped and played with eye-popping moves.

Laila Ali provided colorful commentary for not one but three interactive spectacular slime stunts. Swinging on a crane for Celebrity Slime Darts, Heidi Klum came through with flying colors as she popped scores of slime-filled balloons on a giant wall. Voting at nick.com, kids picked her popping mode: a giant butt pad covered in spikes. For Scuba Sumo Slimo, scuba diver stepped aside for sumo wrestler, after kids selected him at nick.com, and Usher blasted a high-pressure hose at the human slime target: The stunt man slid, flew and rolled through a shuffleboard point set-up to determine "slimage" for the giant tank onstage. And in Slime-o-lition Derby, Akon hopped into the bumper car shaped like a giant Jack Black bobble-head doll and zigzagged through an obstacle course, thwacking slime filled targets and topping the slime-o-meter. Kids picked the vehicle on nick.com that gave more bang for the buck and more slime for the tank.

Filled to the brim, the giant slime tank was poised, goo-d and ready to spill as veteran slime recipient Jack Black and Orlando Bloom levitated upward in their slime seats to make Nick history. "It's the whole reason I became an actor -- to take part of the biggest celebrity sliming in Kids' Choice history," said Bloom. Their climactic superstar sliming was the longest in show history, and Bloom joined an elite fraternity of stars who reveled in the slime experience including Vince Vaughn, Robin Williams, Johnny Depp, Mike Myers, Adam Sandler, Tom Cruise, Jim Carrey, James Earl Jones, Rosie O'Donnell, Mary-Kate and Ashley Olsen, Will Ferrell and Ben Stiller.

In a show highlight, The Wannabe Award, an annual honor bestowed on a celebrity role model who kids most "want to be," was presented to Cameron Diaz -- former Kids' Choice Awards host (2004)/Burp Award winner (2001) -- by Ashton Kutcher. The presentation was green-themed in keeping with Diaz's laudable conservation/environmental efforts, and in accepting, she exclaimed, "This is the biggest honor of my entire life! Kids are the future ... and I'm honored to inspire you to change this world." She prompted the crowd to shout, "We are the future and the future is bright!" and urged them to "Go out and make this a better world."

Burping was music to kids' ears this year, as celebrities who visited the orange carpet Burp Zone punctuated the song Y.M.C.A. with burps, and all of the belchers appeared in a resounding montage that showcased their efforts -- and took burping to a new level. Past proud best belchers include Cameron Diaz, Jessica Alba and Steve Irwin (shared honor), Justin Timberlake (two-time winner) and Hugh Jackman.

In addition, the star-studded telecast featured celebrity participants including Will Smith, Steve Carell, Shia LaBeouf, Harrison Ford, Chris Brown, Janet Jackson, James Marsden, Heidi Klum, Drake Bell, Hayden Panettiere, Ashlee Simpson, Miranda Cosgrove, America Ferrera, Abigail Breslin, Brendan Fraser, Amy Poehler, Jennifer Love Hewitt, Howie Mandel, Josh Peck, Ryan Seacrest, Devon Werkheiser, Ryan Sheckler, Pete Wentz, Rihanna and many others.

The day's special programming began early on Nickelodeon with iLove the KCAs, interstitials (9-11 a.m. ET/PT). starring the cast of TEENick hit iCarly -- Miranda Cosgrove, Jennette McCurdy, Nathan Kress and Jerry Trainor -- in-character: Carly, Sam, Freddie and Spencer hosted a special edition of their web show from the Orange Carpet. Later, following a SpongeBob SquarePants marathon (5-8 p.m.), Nick's J. Boogie, Lily Collins and Pickboy hosted a unique star-studded two-hour pre-show telecast, Countdown to the Kids' Choice Awards -- interlacing programming from 6 to 8 p.m. ET/PT -- featuring a musical performance by Lil Mama. Sean Kingston's POV on-carpet camera added a new dimension to the arrivals/interviews. The hip new Dance on Sunset series kicked off on the heels of Kids Choice, premiering at 9:30 p.m. (ET/PT)

Nickelodeon's 2008 Kids Choice Awards encores in its entirety on Nick Saturday at 10 p.m. and Sunday, March 30 at 1 p.m. A 30-minute program of highlights, Kids' Choice Awards: Best of the Mess airs Tuesday, April 1 at 8:30 p.m.; Thursday, April 3 at 4 p.m.; Saturday, April 5 at 2 p.m. and Sunday, April 8 at 5:30 p.m. In addition, the N will replay the full show on Sunday, March 30 at 9 a.m. and encore KCA: Best of the Mess on Saturday, April 5 at 4 p.m. The full show will encore on Nicktoons, Sunday, March 30 at midnight (all times ET/PT). Kids can also catch an instant replay of the full show on TurboNick (http://www.turbonick.com/) and the edited version, the week after the live event.

   Following are Nickelodeon's 2008 Kids' Choice Awards winners:    MOVIES:    FAVORITE MOVIE                      FAVORITE ANIMATED MOVIE   Alvin and the Chipmunks             Ratatouille    FAVORITE MOVIE ACTRESS              FAVORITE MOVIE ACTOR   Jessica Alba                        Johnny Depp     FAVORITE VOICE FROM AN   ANIMATED MOVIE   Eddie Murphy (Shrek the Third)    MUSIC:    FAVORITE MUSIC GROUP   The Jonas Brothers    FAVORITE FEMALE SINGER              FAVORITE MALE SINGER   Miley Cyrus                         Chris Brown    FAVORITE SONG   Girlfriend   (Avril Lavigne)    TELEVISION:    FAVORITE REALITY TV SHOW            FAVORITE TV SHOW   American Idol                       Drake & Josh    FAVORITE TV ACTRESS                 FAVORITE TV ACTOR   Miley Cyrus (Hannah Montana)        Drake Bell (Drake & Josh)    FAVORITE CARTOON   Avatar: The Last Airbender    WANNABE AWARD   Cameron Diaz    SPORTS:    FAVORITE MALE ATHLETE               FAVORITE FEMALE ATHLETE   Tony Hawk                           Danica Patrick    OTHER CATEGORIES:    FAVORITE VIDEO GAME   Madden NFL '08    FAVORITE BOOK   Harry Potter series by J.K. Rowling    

The Kids' Choice Awards 2008 mini-site includes exclusive video clips, a video mixer where kids can create their own KCA video, games, message boards, nominee bios, downloads and more. Nicktropolis, nick.com's virtual world, features a KCA world where kids can walk on the Orange Carpet, hang out backstage and visit the Control Room. After the live event, on Nicktropolis kids also can check out the KCA After Party and chat about the big show. On the night of the live show, TurboNick served as the interactive broadband home base for all things Kids' Choice Awards and gave kids an insider's look at the entire live event hosted by Mark Keller and Ryan Willard: streaming live (7-8 p.m.) from the orange carpet and backstage. Exclusive backstage webcams gave kids control of what they wanted to see. In addition Nick.com blogged from the carpet and backstage giving kids all the insider info they can't get anywhere else.

The U.S. Nickelodeon Kids' Choice Awards is broadcast in more than 228 million households across Nickelodeon's 36 channels in the UK, Europe, Russia, Israel, Asia, Australia, Latin America and Brazil. Nickelodeon also produces nine fully localized Kids Choice Awards annually in the U.K., Germany, Sweden, Holland, Italy, Brazil, Australia and China.

Nickelodeon's 2008 Kids' Choice Awards is produced by Nickelodeon Productions in association with Bob Bain Productions. This year's telecast featured Saturday Night Live veteran Beth McCarthy as director. Bob Bain and Marjorie Cohn are executive producers. Paula Kaplan is co-executive producer. General Mills, Burger King, Kia Motors and Hasbro are presenting sponsors of Nickelodeon's 2008 Kids Choice Awards, with Dixie, Skechers and Kraft Foods serving as associate sponsors. Media outlets can reference the most up-to-date information on Nickelodeon's 2008 Kids' Choice Awards by logging onto www.NickKCApress.com.

About Nickelodeon

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA) (NYSE:VIA.B) .

First Call Analyst:
FCMN Contact:

Source: Nickelodeon

CONTACT: Jennifer Musselman, +1-310-752-8205, or Margo Zinberg, +1-310-
752-8207, both of Nickelodeon

Web site: http://www.nick.com/
http://www.nickkcapress.com/

---

Profile: International Entertainment