International Superstar Act Groove Armada to Perform at BACARDI B-LIVE Miami April 19

International Superstar Act Groove Armada to Perform at BACARDI B-LIVE Miami April 19

MIAMI, March 10 /PRNewswire/ -- BACARDI(R) B-LIVE(TM), an innovative global concert series that embraces diverse artists in a collaborative showcase, is proud to announce the signing of Groove Armada (GA) to perform at B-LIVE Miami (http://www.bacardi.com/) to be held at Miami's Bayfront Park Amphitheater April 19, 2008.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080310/NYM124 )

Groove Armada (http://www.groovearmada.com/), featuring Andy Cato and Tom Findly, makes its B-LIVE debut in Miami with beats noted for their compelling, international groove. This unique duo has joined forces with a varied range of artists delivering exhilarating musical performances in a unique environment.

"After GA's tenth anniversary year of huge gigs, we were looking for ways to take things up another level. Working alongside BACARDI, we've got the chance to take the GA traveling circus to new people and places, find innovative ways of getting our music out there, and keep the stories flowing for the GA Road Movie with BACARDI B-LIVE," said Andy Cato from Groove Armada.

Groove Armada's consistent creativity and vibrant musical style makes them the perfect partner for BACARDI B-LIVE, further enhancing BACARDI rum's (http://www.bacardi.com/) respected position in the contemporary music scene.

A 25-country global program of music events, BACARDI B-LIVE showcases both international and emerging artists, providing them with the opportunity to join forces and deliver rousing audio and visual experiences designed to promote spontaneity through audience participation.

"Groove Armada is the perfect start in our lineup of featured artists for B-LIVE Miami 2008," said Nick Boyce, senior marketing manager, Bacardi U.S.A. "The announcement of Groove Armada comes at a perfect time as we shape B-LIVE Miami. This is just a taste of the exciting musical collaboration BACARDI will bring to consumers at B-LIVE Miami."

In addition to turning up the volume on the Miami music scene, BACARDI B-LIVE will benefit the city by supporting both local and national organizations for the arts, to be announced at a later date.

Proud to call Miami its corporate home, BACARDI U.S.A. will feature its distinguished family of rums at B-LIVE in a way never before seen. Concert attendees (21+) can experience the "BACARDI Avenue of Cocktails" where they will have the opportunity to create their own custom signature drink recipes through the aid of a computerized drink preparation module. Mixologists will be on hand to serve up the special cocktails.

No mystery that the 'spirit' behind the B-LIVE series is BACARDI, which in 1862 revolutionized the spirits industry when founder Don Facundo Bacardi (http://www.bacardilimited.com/heritage_1.html) began producing BACARDI Rum, the world's first light bodied rum, in Santiago de Cuba. Today, BACARDI Rum is produced in Puerto Rico (http://casabacardi.org/), following the production legacy set forth by Don Facundo -- crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

BACARDI B-LIVE is an exclusive ticketed private event for adults ages 21 and over only. For more information and to register to win tickets, please visit www.blivemiami.com.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI(R) Rum, the top-selling rum worldwide, GREY GOOSE(R) Vodka, MARTINI & ROSSI(R) Vermouth, Asti and Prosecco, DEWAR'S(R) Blended Scotch Whisky, BOMBAY SAPPHIRE(R) Gin, CAZADORES(R) Tequila, and other new and emerging premium brands.

    For additional information:     Cortney Silverman, Senior Account Executive    Corbin & Associates, LTD.    212/246-3586 / Cortney@corbinpr.com     Joe Gerbino, Manager, Corporate Communications & Public Relations    BACARDI U.S.A., INC.    305/573-8600 ext. 1421 / jgerbino@bacardi.com                     THIRSTY FOR LIFE? DRINK RESPONSIBLY.                              www.blivemiami.com  (C)2008 BACARDI, THE BAT DEVICE AND B-LIVE ARE REGISTERED TRADEMARKS OF              BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC.,                      MIAMI, FL. RUM - 40% ALC. BY VOL.  

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Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080310/NYM124
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN12
PRN Photo Desk, photodesk@prnewswire.com

Source: Bacardi U.S.A., Inc.

CONTACT: Cortney Silverman, Senior Account Executive of Corbin &
Associates, LTD. for Bacardi U.S.A., Inc., +1-212-246-3586,
Cortney@corbinpr.com; or Joe Gerbino, Manager, Corporate Communications &
Public Relations of Bacardi U.S.A., Inc., +1-305-573-8600 Ext. 1421,
jgerbino@bacardi.com

Web site: http://www.blivemiami.com/
http://www.bacardi.com/
http://www.groovearmada.com/
http://www.bacardilimited.com/heritage_1.html
http://casabacardi.org/

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Profile: International Entertainment