The February Ecast BarPulse Shows That Flogging Molly Has the Luck of the Irish

The February Ecast BarPulse Shows That Flogging Molly Has the Luck of the Irish

This Month's Music Insight about Nightclub and Bar Audiences Includes Ecast Interactive Survey Results About How Those Consumers Celebrate St. Patrick's Day

NEW YORK, March 14 /PRNewswire/ -- The Ecast BarPulse(TM) for February shows 50 percent of its top 10 plays came from "Float," Flogging Molly's brand new album, which was pre-released and heavily promoted on the Ecast network.

The remainder of the BarPulse chart, which tracks top plays of new music added to the network each month, is peppered with hits from various genres, with the number one spot going to "Feedback" from Janet Jackson's latest release, "Discipline."

   February 2008 Ecast BarPulse   Courtesy: Ecast, Inc.    Rank   Track              Artist           Album            Label   1      Feedback           Janet Jackson    Discipline       Island Records    2      Just Fine (Treat   Mary J. Blige    Just Fine        Geffen*          'Em Right Remix          ft. Lil Wayne)    3      Punch Drunk        Flogging Molly   Float            Side One Dummy          Grinning Soul                                        Records    4      The Boss           Rick Ross        The Boss         Slip 'N Slide/                                                               Def Jam    5      Float              Flogging Molly   Float            Side One Dummy                                                               Records    6      Requiem For A      Flogging Molly   Float            Side One Dummy          Dying Song                                           Records    7      What Kinda Gone    Chris Cagle      My Life's Been   Capitol                                              A Country Song   Nashville    8      Sexual Eruption    Snoop Dogg       Sexual Eruption  Geffen                                              (Hit Pack)    9      Paddy's Lament     Flogging Molly   Float            Side One Dummy                                                               Records    10     Between A Man      Flogging Molly   Float            Side One Dummy          And A Woman                                          Records    

"This month's BarPulse demonstrates the power of Ecast as a launch vehicle for album promotions, particularly with a hotly anticipated new release like 'Float'," said Paul Koehler, label relations manager, Ecast. "For nearly two weeks before it hit store shelves, 'Float' was heavily promoted on the Ecast network and fans loved it! They chalked up enough plays to put five of the album's songs in our top 10 alongside radio hits in Pop, Hip Hop, Country and R&B."

Ecast BarPulse ranks plays of new music on the Ecast broadband media network, located in over 10,000 bars and nightclubs across the country. Adding more than 1,000 songs each week, Ecast keeps its finger on the pulse of U.S. nightlife and then issues a monthly ranking of the most popular song plays, nationwide.

St. Patrick's Day Survey

In addition to making a multitude of new songs available in February, Ecast leveraged its network of broadband touchscreens to survey consumers regarding St. Patrick's Day. Thousands of customers responded to an assortment of questions about rituals related to one of the most celebrated bar holidays in the country. Some interesting findings about the day of green beer and raucous parades were as follows:

   -- 75 percent will be wearing the green in honor of the favorite saint   -- 61 percent love corned beef and cabbage; every other respondent hated      the timeless Irish staple   -- 29 percent choose to honor the patron saint of Ireland with a shot of      Irish Whiskey   -- 25 percent "cure" their hangovers by guzzling down water but coffee      came in a close second    

"Whether we are looking at listening behavior or tracking touch-through rates on ad campaigns, Ecast is constantly monitoring consumer use and attitudes," said George Giatzis, senior vice president of ad sales, Ecast. "Conducting surveys is a natural extension of our interactive platform. They not only allow us to better understand our audience, they are an added value we offer to our advertisers, giving them unmatched metrics on their campaigns and the audience they are targeting."

About Ecast

Ecast operates the largest broadband touchscreen media network in the United States, providing digital music to over 10,000 bars and nightclubs across the country. The unique touchscreen music service allows locations to put the power of choice where it should be: with the consumer. Utilizing the speed and scalability of broadband, Ecast delivers music, advertising and other forms of entertainment to the young-adults most responsible for affecting purchasing decisions and consumer trends. Ecast is changing the way people listen to music in public places and revolutionizing out-of-home advertising. Ecast's investment partners include Crosslink Capital, DCM, El Dorado Ventures, Focus Ventures and Mobius Venture Capital. For more information, please visit www.ecastnetwork.com.

BarPulse is a trademark of Ecast, Inc. All other trade names are the property of their respective owners.

   CONTACT INFO:   Anne Donohoe / Charlotte Maumus   KCSA Strategic Communications   (212) 896-1261 / (212) 896-1269   adonohoe@kcsa.com / cmaumus@kcsa.com  

Source: Ecast, Inc.

CONTACT: Anne Donohoe, +1-212-896-1261, adonohoe@kcsa.com, or Charlotte
Maumus, +1-212-896-1269, cmaumus@kcsa.com, both of KCSA Strategic
Communications, for Ecast, Inc.

Web site: http://www.www.ecastnetwork.com/

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Profile: International Entertainment