Debbie Miller Named Executive Vice President, Worldwide Marketing, CBS Films

Debbie Miller Named Executive Vice President, Worldwide Marketing, CBS Films

LOS ANGELES, March 26 /PRNewswire-FirstCall/ -- Debbie Miller has been named Executive Vice President, Worldwide Marketing, CBS Films, it was announced today by Amy Baer, President and Chief Executive Officer of the new division within CBS Corporation (NYSE:CBS) (NYSE:and) (NYSE:CBS.A) .

In this position, which reports to Baer, Miller will be responsible for all worldwide marketing for CBS Films, overseeing advertising, promotions, publicity, media and research, as well as digital/online marketing initiatives.

Miller will join CBS Films after her contract expires in June with Warner Bros. Pictures, where she serves as Executive Vice President of Domestic Theatrical Marketing. At Warner Bros. she has spearheaded campaigns for the "Harry Potter" series, the highest grossing franchise in motion picture history, as well as for three Academy Award Best Picture winners: "The Departed," "Happy Feet" (Best Animated Film) and "Million Dollar Baby." Miller also led campaigns for a wide range of films, including the "Ocean's" films, "The Matrix Reloaded" and "The Matrix Revolutions," as well as "I Am Legend," "300," "Batman Begins," "Superman Returns," "Charlie and the Chocolate Factory," "The Polar Express," "Mystic River," "Syriana" and "Michael Clayton," among many others.

"Debbie is a marketing force in the film industry, having orchestrated highly successful campaigns in every genre, ranging from the biggest blockbusters to sleeper hits," said Baer. "Her creativity and versatility in marketing films is matched only by the respect and praise she draws from filmmakers, actors, agents and publicists. The broad range of talents she brings in advertising, publicity and emerging forms of media make her the perfect choice to establish and build our marketing department. This is a hiring coup for our young studio, and another example of CBS Films aligning itself with the best executive and creative talent in the industry."

"To be part of building a studio from the ground up is a dream come true," said Miller. "Amy and Les (Moonves) are two of the most respected executives in the entertainment industry and I'm honored to join their team. I look forward to the challenge and excitement of fully developing innovative marketing campaigns for the diverse slate of motion pictures coming from CBS Films."

Miller had been with Warner Bros. Pictures since 2001, joining as Senior Vice President, Publicity and subsequently serving in several upper level marketing positions.

Prior to joining Warner Bros., Miller was Vice President of National Publicity at Twentieth Century Fox. Her campaigns there included "Independence Day" (Campaign of the Year, Publicist Guild Awards), "There's Something About Mary" (Campaign of the Year, Publicist Guild Awards), "Fight Club," "Speed," "True Lies" and the Oscar nominated films "Cast Away," and "The Thin Red Line."

About CBS Films

CBS Films, established in 2007, plans to develop and produce four to six movies a year spanning all genres, with production budgets up to $50 million per film. The films will be released domestically through a U.S. theatrical distribution unit to be established within CBS Films.

About CBS Corporation

CBS Corporation is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW -- a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in- store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to www.cbscorporation.com.

First Call Analyst:
FCMN Contact: Kabi.Jorgensen@cbs.com

Source: CBS Corporation

CONTACT: CBS Corporation: Chris Ender, +1-323-575-2021, cender@cbs.com,
or For CBS Films: Lynda Dorf, +1-310-248-6105, ldorf@bwr-la.com, for CBS
Corporation

Web site: http://www.cbscorporation.com/

Company News On-Call: http://www.prnewswire.com/comp/185007.html

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Profile: International Entertainment