Brightcove CEO Jeremy Allaire to Deliver Keynote Speech at MIPTV 2008 on Internet Video Distribution, Syndication Strategies and Monetisation

Brightcove CEO Jeremy Allaire to Deliver Keynote Speech at MIPTV 2008 on Internet Video Distribution, Syndication Strategies and Monetisation

LONDON, March 31/PRNewswire/ -- WHO: Jeremy Allaire, Chairman and CEO of Brightcove, a market-leading Internet TV platform used by media companies worldwide to program, distribute and monetise video on the Web.

WHAT: Online Video / Advertising & Media Day - Internet TV Keynote Speech

"Beyond Aggregation: Unlocking the Value of Online Video":

Media companies have a number of options when it comes to Internet video distribution and monetisation. The emergence of Internet TV platforms has provided a new set of options that facilitate broader distribution and monetisation opportunities across multiple sites and audience networks.

In his keynote speech at MIPTV 2008, Brightcove Chairman and CEO, Jeremy Allaire, will highlight how blended distribution strategies unlock greater value for media companies by offering expanded audience reach through managed syndication to website affiliates, blogs, social networks, and video portals. Having control over the consumer experience and the availability of audience networks provides for a highly attractive inventory for advertisers. Allaire will showcase examples of media companies taking advantage of blended distribution strategies, pointing to industry trends that signal opportunities for growth and development.

WHERE: MIPTV 2008, Palais de Festival, Cannes, France

WHEN: Tuesday April 8, 2008 10.00-10.30

About Brightcove

Brightcove is a leading Internet TV platform used by media publishers worldwide to program, distribute and monetize video on the Web. The award-winning platform has empowered organizations of all sizes to launch and grow Internet video initiatives with unparalleled choice and control. Brightcove is dedicated to harnessing the inherent power of the open Internet to transform the distribution and consumption of media.

Brightcove customers include A&E Television Networks, British Sky Broadcasting, CBS Corporation, Channel 4, Discovery Communications Inc., Dow Jones & Company, Emap, Fox Entertainment Group, Gruner + Gahr, Guardian News & Media, IPC Media, Hachette Filipacchi, ITV, MTV Networks, New York Times Company, Showtime Networks, Sony BMG Music Entertainment, Telegraph Media Group, UKTV, Warner Music Group, Weather Channel.

For more information, visit http://www.brightcove.com.

Source: Brightcove

Press Contacts: Kevin Connor (AxiCom for Brightcove), tel: +44-20-8392-4085, e: kevin.connor@axicom.com

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Profile: International Entertainment