AARP Launches 'AARP TV' Original Programming on Retirement Living TV

AARP Launches 'AARP TV' Original Programming on Retirement Living TV

Inside E Street and My Generation to Debut: March 10 & 11

WASHINGTON, March 6 /PRNewswire/ -- AARP, the largest membership organization for people 50+, today announced the launch of AARP TV, a franchise that will create original lifestyle and news content catering to the boomer and 50+ demographic. AARP TV's first two syndicated television shows -- Inside E Street and My Generation -- will debut on March 10 and 11, 2008, respectively, and be distributed through and air on Retirement Living Television (RLTV), which reaches more than 29 million households nationwide. These two weekly half-hour shows extend from AARP's lifestyle and news platforms as well as select single-topic specials.

"AARP TV is yet another way to reach and deliver valuable information to boomers and 50+ America and these new programs are just the latest examples of our effort to provide our audience with content that is both useful and entertaining," said Kevin Donnellan, Chief Communications Officer, AARP. "There's a proven demand in the market to serve the 50+ demographic and with more than 29 million viewers, RLTV was a natural fit for us and we couldn't be more thrilled with this new relationship."

My Generation is a lively lifestyle magazine show that will feature nationally known experts covering issues from health and money to relationships and volunteering. Hosted by Greg Williams (former sports anchor and winner of the prestigious Communicator Award) and Cynthia Steele Vance (CBS Morning News, ABCNEWS One), My Generation will air Tuesdays, Wednesdays, and Thursdays at 3 P.M. ET on RLTV. The show's key areas of focus include health, money, relationships, entertainment, volunteering and getting the most out of life -- all combined with inspiring profiles of individuals who make a difference by giving back and connecting with others.

AARP TV's new consumer affairs program Inside E Street will be hosted by veteran journalist Sheilah Kast (ABC News, CNN, NPR) and air at 3 P.M. ET on Mondays and Fridays. The show will debate hot topics of the day and include news-makers and key opinion leaders, offering a balanced program that will appeal to a broad audience. Inside E Street will also follow issues before Congress and key state legislatures across the country.

"AARP is an organization that has been serving the 50+ market for 50 years. As a newcomer, RLTV appreciates the benefits of partnering with such a powerhouse pioneer. We are pleased that AARP has recognized the value in teaming up with RLTV: a cable network who's made it their mission to change not only the way people watch television, but the way they live their lives," said Brad Knight, President, RLTV.

AARP TV's new programs will contribute to RLTV's steady growth and boost its strong brand recognition. The network launched its slate of programming in September 2006 with content designed to inform, involve, and inspire seniors by offering information on finances, health and fitness, politics and social issues as well as entertainment based shows. RLTV's unique programming can be seen on Direct TV (channel 223) and Comcast CN8.

In addition to RLTV, AARP TV's programming will also be distributed via http://www.aarp.org/ in several formats. Inside E Street and My Generation will be viewable as complete shows and will also be edited into specific segments pertaining to individual channels on http://www.aarp.org/, such as the health channel on the site.

Additional information on AARP TV's Inside E Street and My Generation can be found online at http://www.aarp.org/ and http://www.rl.tv/. Host bios and program lineups are available upon request.

About AARP

AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 33 million readers; AARP Bulletin, the go-to news source for AARP's 39 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

About Retirement Living TV

Retirement Living TV (RLTV) is the only network dedicated to informing, involving and inspiring people aged 55+. Launched in September 2006, the network has all-original programming with established celebrities and journalists on topics spanning critical issues including health, lifestyle, finance and politics. RLTV is the expert in the field of aging, guided by an internationally recognized team of gerontologists and researchers. RLTV is seen in 29 million homes across North America on DirecTV, Comcast and other video providers or by logging on to http://www.rl.tv/

First Call Analyst:
FCMN Contact:

Source: Retirement Living TV

CONTACT: Kimberly Simmons of RLTV, +1-443-430-8948 (office), or
+1-443-841-5313 (cell), ksimmons@rl.tv; or Michelle Alvarez of AARP,
+1-202-434-2560 (office), or +1-202-390-0032 (cell), malvarez@aarp.org

Web site: http://www.rl.tv/
http://www.aarp.org/

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Profile: International Entertainment