Planet Green Announces World Class Board of Advisors

Planet Green Announces World Class Board of Advisors

SILVER SPRING, Md., Feb. 26 /PRNewswire/ -- Planet Green, Discovery Communications' global multiplatform environmental initiative, today announced its strategic Board of Advisors representing a broad spectrum of thought leaders in the fields of science, academia, technology, business, environmental advocacy, government and media. Planet Green President and General Manager Eileen O'Neill made the announcement.

"When it comes to our Board of Advisors, Planet Green is standing on the shoulders of giants," said O'Neill. "These individuals are pioneers and visionaries, dedicating their passion and leadership to create a future that balances the needs of humankind and the environment. We are honored to have their guidance and participation as we endeavor to engage and inspire our audiences through Planet Green."

The Board will provide expert counsel on emerging trends, issues, innovations and scientific findings, to help inform Planet Green's robust offering of programming, content, partnerships and public affairs activities across Discovery's media platforms. The Board will also provide recommendations on practical methods to introduce and involve Planet Green's audiences in making a positive difference for the planet. The Board convened in February for its inaugural meeting.

   Planet Green Board of Advisors   Discovery Communications   Mr. John Hendricks, Founder and Chairman, Discovery Communications   Mr. David Zaslav, President and Chief Executive Officer, Discovery    Communications   Ms. Eileen O'Neill, President and General Manager, Planet Green   Mr. Graham Hill, Founder, TreeHugger.com and Vice President Interactive,    Planet Green    Environmental Advocacy   Ms. Frances Beinecke, President, Natural Resources Defense Council   Mr. S. Richard Fedrizzi, President, Chief Executive Officer and Founding    Chairman, U.S. Green Building Council   Mr. Robert Kennedy, Jr., Chairman, Waterkeeper Alliance   Dr. Wangari Muta Maathai, Nobel Laureate and Executive Director, Greenbelt    Movement International   Ms. Stephanie Meeks, Acting President and Chief Executive Officer, The    Nature Conservancy   Mr. Matt Petersen, President and Chief Executive Officer, Global Green USA   Mr. Jerome Ringo, President, The Apollo Alliance   Mr. Larry J. Schweiger, President and Chief Executive Officer, National    Wildlife Federation    Scientific   Dr. Kathryn Moran, Director, Marine Geomechanics Laboratory, University of    Rhode Island   Dr. David Suzuki, Co-Founder, The David Suzuki Foundation    Media, Policy and Entertainment   Ms. Carol Browner, Principal, The Albright Group LLC   Mr. Leonardo DiCaprio, Actor and Environmentalist   Mr. Daniel C. Esty, Hillhouse Professor of Environmental Law & Policy at    Yale University; Director, Center for Business and the Environment at    Yale   Mr. Andrew Lack, Chairman of the Board, Sony BMG Music Entertainment   Mr. Kenneth Lerer, Chairman, The Huffington Post   Mr. Achim Steiner, Executive Director, United Nations Environment    Programme    Honorary Board Members   Governmental   The Honorable Christopher Shays, Connecticut   The Honorable Mark Udall, Colorado   Governor Martin O'Malley, Maryland   Governor Tim Pawlenty, Minnesota    Discovery Communications Experts   Mr. Josh Bernstein, President and Chief Executive Officer, Boulder Outdoor    Survival School   Mr. Jeff Corwin, Wildlife Biologist and Emmy Award-Winning Host   Mr. Philippe Cousteau, Co-Founder and President, EarthEcho International   Ms. Terri Irwin, Founder, Wildlife Warriors and Director, Australia Zoo   Mr. John Picard, Sustainability Expert   Ms. Summer Rayne Oakes, Model and Activist   Ms. Sara Snow, Green Living Expert and host of Get Fresh with Sara Snow    About Planet Green  

Discovery Communications is a passionate advocate of preserving our earth and a leader in developing television programs that educate citizens about the best qualities of this place we call home. Discovery's commitment to these issues reached new heights when it created Planet Green, a global, cross-company initiative dedicated to documenting, preserving and celebrating the planet. In June 2008, Discovery Home channel becomes Planet Green -- the first 24-hour eco-lifestyle channel dedicated to making a difference by providing tools, information and content that will enlighten, empower and most importantly, entertain. The channel will launch to more than 50 million homes.

Planet Green speaks to people who want to understand green living and to those who truly want to make a difference by providing resources to meet the critical challenge of protecting our environment. Planet Green's platforms include leading eco-lifestyle website TreeHugger.com (http://www.treehugger.com/) and the recently launched solutions-oriented PlanetGreen.com (http://www.planetgreen.discovery.com/). Discovery will also launch Discovery Education Green, a K-12 service that hosts dynamic media content correlated to state standards. Discovery Education Green will help teachers integrate Green lessons into their curriculum and empowers students to make more environmentally conscious decisions.

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Source: Discovery Communications

CONTACT: Annie Howell, +1-240-662-4799, Annie_Howell@discovery.com, or
Bryan Hughes, +1-240-662-3002, Bryan_Hughes@discovery.com, both of Discovery
Communications

Web site: http://www.discovery.com/
http://www.treehugger.com/
http://www.planetgreen.discovery.com/

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Profile: International Entertainment