REAL D 3D Delivers Nearly One-Third US Gross for Beowulf, Further Establishes REAL D Digital 3D at Box Office

REAL D 3D Delivers Nearly One-Third US Gross for Beowulf, Further Establishes REAL D Digital 3D at Box Office

LOS ANGELES, Dec. 21 /PRNewswire/ -- Paramount Pictures' Beowulf is benefiting from REAL D 3D theaters utilizing next-generation 3D technology. Beowulf in REAL D 3D grossed approximately $23.4 million of a total domestic gross over 79.4 million.

REAL D led the 3D pack 2:1 over non-digital 3D, with nearly 30% of the total 2D and 3D gross being REAL D 3D. Following several films where REAL D exceeded 2D gross by significant multiples, this is continued proof of concept of REAL D's digital 3D financial impact at the box office. This sets the course as the industry gears up for a big slate of 3D films leading into '09.

"We are thrilled to have delivered nearly a third of the domestic box office for Beowulf in REAL D 3D," said Joseph Peixoto, President, Worldwide Cinema, REAL D. "We're the world's largest 3D platform and it is gratifying to take the financial lead in digital and non-digital 3D formats." REAL D estimates more than 4,000 REAL D 3D screens globally by 2009.

REAL D is the global leader in 3D, bringing the most advanced and enjoyable digital 3D experience to cinemas worldwide. REAL D's next-generation technology, deployed across the world's largest 3D platform in 24 countries, provides a stunningly realistic viewing experience beyond the usual concepts of 3D cinema. The impact of 3D upon today's moviemaking has been compared to the advent of color film when once there was only black and white. Beyond cinema, REAL D is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of scientific development behind its systems. REAL D's mission-critical 3D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. For more information, visit http://www.reald.com/.

    Contacts: Lynda Dorf / Gina Lang              (310) 248-6105 / (310) 248-6109              ldorf@bwr-la.com / glang@bwr-la.com  

First Call Analyst:
FCMN Contact:

Source: REAL D

CONTACT: Lynda Dorf, +1-310-248-6105, ldorf@bwr-la.com, or Gina Lang,
+1-310-248-6109, both of B|W|R Public Relations, for REAL D

Web site: http://www.reald.com/

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Profile: International Entertainment