GSTV Releases Request For Proposal to Select Digital Signage Vendors

GSTV Releases Request For Proposal to Select Digital Signage Vendors

Leader in Out of Home Digital Media Emphasizes Ongoing Commitment to Innovation at the pump

DETROIT, Dec. 20 /PRNewswire/ -- Gas Station TV (www.gstv.com), the industry leader in gas station media, has issued a request for proposal (RFP) to select digital signage software vendors. This RFP demonstrates Gas Station TV's (GSTV) ongoing effort to provide the most sophisticated and technically advanced options of content delivery in the digital TV network space.

"GSTV is constantly in search of the latest proven technology that will provide the most efficient management of our ever growing IPTV Network," said Jeff Hupp, senior director of business operations, Gas Station TV. "We are excited to welcome the software provider that will power our next-generation digital signage platform. We anticipate this process will highlight the leader in the industry and reveal which system is most compatible with our business and network requirements."

The firms that provide the best content management, content scheduling and enable the greatest gains in staff productivity will be field-tested side by side, with a final selection in March of 2008. The selected company will provide a content delivery system that will allow GSTV to offer the most technically advanced, efficient form of digital signage delivery to its growing, multi-channel network.

With more than 30 million viewers a month across 300 U.S. cities, GSTV is transforming the gas station into a media destination for consumers and advertisers. Since its launch in 2006, GSTV has risen to the forefront of the digital media landscape by expanding to the nation's top media markets and securing partnerships with some of the world's most recognized advertisers, gas station retailers and technology providers.

About Gas Station TV

Gas Station TV is an IP-based digital television network at the pump. Captive consumers are engaged for 4 1/2 minutes during their pump transactions with nothing to do. There is only one channel, no remote controls, DVRs or PC multitasking. GSTV provides a programming experience with exclusive news and entertainment content from CBS, America's most watched network and online leader in news and entertainment, as well as sports from ESPN to engage customers and enable marketers to connect with "on-the-go" consumers like no other media. The content, programmed for a highly desirable and captive audience, can be specifically tailored to geography and time of day.

GSTV is currently on over 5,000 screens in 300+ cities including top media markets such as New York, Los Angeles, Chicago, Philadelphia, Atlanta, Dallas, Houston, Detroit, San Francisco and Tampa at select Chevron, Conoco-Phillips, Citgo, Exxon-Mobil, Murphy USA, Shell, Speedway, Valero and Sunoco stations. Gas Station TV will be on over 12,000+ screens at leading gas retailers in the Top 15 DMAs in 2008. GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for participating gas retailers. Please visit http://www.gstv.com/ for more information.

First Call Analyst:
FCMN Contact:

Source: Gas Station TV

CONTACT: Keith Donovan of Airfoil Public Relations, +1-248-304-1455,
donovan@airfoilpr.com

Web site: http://www.gstv.com/

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Profile: International Entertainment