Zone4Play Forms a Major Multi-Platform Gaming Venture in the UK

Zone4Play Forms a Major Multi-Platform Gaming Venture in the UK

Zone4Play Believes New Venture Offers a Significant Business Break-Through for the Company and Would Mark its Leadership in the TV Gaming Arena

WILMINGTON, Delaware, November 14/PRNewswire-FirstCall/ -- Zone4Play, Inc. ('Zone4Play' or the 'Company') (OTC:ZFPI), a leading developer of Internet, TV and mobile gaming content and Two Way Media Ltd, a leading interactive television production company, announced today the formation of an equally owned joint venture to expand both companies' penetration into the UK gambling and entertainment market. The new company, named Two Way Gaming Ltd, already operative and based in Alderney, has appointed Mr. Guy Templer, the Commercial Director of Two Way Media Ltd, as the joint venture's Managing Director.

Two Way Gaming was formed to take advantage of deregulation in the UK gaming market, which now permits the operation of the entire variety of casino games on electronic media. The joint venture will focus on delivering quality gambling entertainment to UK TV audiences, which market has become a significant factor in the global gaming industry. Mr. Templer explains: "Recently, the Call-TV market, which offered TV viewers to participate in TV shows through premium telephony rates, had collapsed. The void created following the removal of legally dubious TV competitions for costly phone rates, has brought a continuous demand for dynamic and entertaining gaming products to TV audiences, the kind of offerings that Zone4Play specializes in". Mr. Templer also commented that, "there exist significant business opportunities for companies that would be able to offer quality gaming and entertainment products to TV viewers, which is considered the next 'hot cake' in the gaming arena."

Two Way Gaming is using the diverse TV platforms, whether through producing and featuring live gaming show, or by the 'Red Button', as the primary means of acquiring customers who can then be monetized through other platforms. It is well positioned to meet the growing demand from the UK's leading broadcasters and content owners for innovative and entertaining betting products designed for a multi-platform marketplace. The new company is the only licensed operator supporting six different platforms (UK cable, satellite, Freeview, analogue TV, Internet and mobile) with a single customer account providing for a unique customer experience, cohesive branding and a variety of monetization options.

The new company has taken over the operations of UK cable's only betting channel, The Winner Channel. (available in over 3 million homes) as well as the operations of the white label gambling services for Five, Virgin Media Television, Teletext (for whom it will operate Freeview's only gambling channel) The Sun and others. It has also taken on the operations of the UK's latest live television gambling channel Pitch Gaming, whose live shows include the Red Hot Roulette broadcast simultaneously to more than 10 channels on the SKY network.

About Two Way TV

http://www.twowaytv.com

Two Way TV is a leading interactive TV production company. From running transactional TV services through to building fully interactive shows for major broadcasters, it leads the way in engaging and monetizing TV audiences.

The company has delivered over 500 hours of programming to ITV in the last year as well as supplying many of ITV's red button services on major shows like X Factor and Dancing on Ice, as well as SMS premium text games on shows such as Love Island. The company also supplies a range of services to the BBC, Five, Virgin Media TV, Turner Broadcasting, Jetix, Sky and many other major broadcasters. Recent successes include running the first multi-territory TV text games with Jetix Scandinavia, making the BBC Ten O'Clock News interactive and introducing play-along Who Wants to be Millionaire to Virgin Media audiences.

Two Way TV is also a licensed bookmaker and runs its games and gambling channels on Virgin Media, Sky Digital, and Freeview (in partnership with Teletext). Two Way TV's channels carry its own formats and branded games such as, Who Wants To Be A Millionaire? And, Deal or No Deal.

Two Way TV is majority owned by Ingenious Media Active Capital (IMAC), the private equity division of Ingenious Media.

About Zone4Play

Zone4Play , Inc (OTC:ZFPI), a leading developer and operator of interactive software, technology and content for the betting and gaming industry, delivers cross-platform interactive gaming solutions that are built for mass participation on cable, satellite and hospitality service providers. Zone4Play is also the provider of casino tournaments solutions and participation TV services to interactive gaming service providers. Zone4Play works with industry leaders such as British Telecom, Coral Eurobet, Betfair, Five (UK), Cablevision and Lodgenet and Two Way TV Australia.

For more information visit: http://www.Zone4Play.com.

This press release contains forward-looking statements within the meaning of the "safe harbour" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. These forward-looking statements are based on the current expectations of the management of Zone4Play only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. For example, when we discuss our future opportunities and operation; we are using forward looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; decline in demand for our products; changes in legislation; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, we undertake no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Zone4Play, reference is made to Zone4Play's reports filed from time to time with the Securities and Exchange Commission.

          Contacts:      Anna Landon     PR Manager      Two Way TV      +44-7958-537-857      anna@twowaytv.com  

Source: Zone4Play (Israel) Ltd

Contacts: Anna Landon, PR Manager, Two Way TV, +44-7958-537-857, anna@twowaytv.com

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Profile: International Entertainment