Verizon Wireless Teams With Mexican Pop Phenomenon RBD

Verizon Wireless Teams With Mexican Pop Phenomenon RBD

Multi-tiered Relationship Includes 2008 Tour, Three Exclusive Performances, Autograph Signings at Verizon Wireless Stores, and V CAST Digital Exclusive of new RBD Single "Inalcanzable"

BASKING RIDGE, N.J., Nov. 14 /PRNewswire/ -- Verizon Wireless and Mexican pop superstars, RBD, have teamed to promote the Nov. 20 release of RBD's highly anticipated new album, Empezar desde Cero. As part of an agreement that uses the latest mobile technology to reach RBD fans, Verizon Wireless will sponsor RBD's 2008 U.S. tour, host private performances for promotional winners and conduct autograph signings at Verizon Wireless Communications Stores. Currently, RBD's newest single "Inalcanzable" is available exclusively through Verizon Wireless' V CAST Music. In addition, fans can download RBD Ringtones or Ringback tones over-the-air directly to their V CAST-enabled phones.

"This is an exciting step for RBD," said Pedro Damian RBD's creator. "To be able to provide our fans with the music they love in a mobile environment moves RBD to a new level in entertainment."

"Verizon Wireless' relationship with RBD began last year when the company hosted a private performance at San Francisco's Fillmore Auditorium," said Ed Ruth, director of digital music for Verizon Wireless. "This year we are building on that relationship to bring exclusive RBD music to Verizon Wireless customers."

Private Performances

Verizon Wireless hosted a private performance in New York earlier this week and will hit Miami tonight and Los Angeles this Thursday. Tickets to the performances will be available through Verizon Wireless Communications Store activities and radio promotions.

Green Screen Fun

Fantasy and fun take center stage at Verizon Wireless Communications Stores when green screen technology lets customers "join" the band and dance in the video 'Celestial.' The video will be sent to participants' Verizon Wireless phones so they can share it with their friends.

Autograph Signings at Verizon Wireless Communications Stores

RBD signed autographs for fans at participating Verizon Wireless Communications Stores in New York and Miami earlier this week. Fans will have a chance to meet RBD at the Los Angeles -- Compton Verizon Wireless Communications Store this Thursday, Nov. 15.

About RBD

Six young charismatic vocalists -- Anahi, Dulce Maria, Maite, Christopher, Christian and Alfonso -- make up the Mexican pop group RBD. Since releasing their first album in 2004, RBD mania has spread from Mexico to the rest of Latin America and Brazil, to Europe and to the U.S. Released a year ago, "Celestial" debuted at number one on the Latin Billboard charts and went on to become the highest selling Spanish album in the U.S. of the last 12 months. RBD has sold over six million albums worldwide.

For more information on RBD and Verizon Wireless click on www.rbdinconcert.com. For more information on V CAST Music from Verizon Wireless, visit www.verizonwireless.com/music.

About Verizon Wireless

Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 63.7 million customers. The largest U.S. wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 68,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Roptus

Roptus is an International Marketing and Concert Production Company that specializes in Live Entertainment Marketing events for the Latin market. Roptus has operating capabilities in over 14 countries and has been ranked by Pollstar and Billboard as one of the top concert promoters companies in the world. Current properties include: RBD World Tour, Juan Gabriel Tour, Lola erase una vez Tour, Diego, a management company and a digital division. Roptus has offices in Los Angeles, California; Miami, Florida; Mexico City, Mexico; and Santiago, Chile www.roptus.com. www.myspace.com/roptus

First Call Analyst:
FCMN Contact:

Source: Verizon Wireless

CONTACT: Brenda Boyd Raney, +1-908-559-7518,
Brenda.Raney@verizonwireless.com, or for Los Angeles Media Requests, Ken
Muche, +1-949-286-8193, Ken.Muche@VerizonWireless.com, both of Verizon
Wireless; or Lyda Bulla, of Ropus for RBD, +1-818-455-5800, Labulla@ropus.com

Web site: http://www.verizonwireless.com/

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Profile: International Entertainment