Outdoor Channel Freshman Promotion Scores Big Results With More Than 200,000 Entries

Outdoor Channel Freshman Promotion Scores Big Results With More Than 200,000 Entries

Fully-integrated, Multiplatform Fall Promotion Drives Consumer Interest and Affiliate Participation

TEMECULA, Calif., Nov. 27 /PRNewswire-FirstCall/ -- Outdoor Channel, America's Leader in Outdoor TV, announced today the successful first year results for Gear Up and Go!, the network's multiplatform fall promotion. The outdoor enthusiast-targeted campaign ran from October 1ST to October 31ST and resulted in over 80,000 cross-channel spots worth an estimated $4 million from the nearly 300 cable affiliates that participated. Thousands of Outdoor Channel viewers entered to win one of the network's 140 outdoor-themed prizes. This is the first year that the network initiated a promotion geared toward viewers as well as affiliate system customer contact and local ad sales staff.

The promotion gave viewers the chance to win different prizes every day. Each day, viewers received reminder e-mails, alerting them to the prize of the day and reminding them to sign-up on http://www.outdoorchannel.com/ . In total, more than 200,000 entries with 30,000 unique users signed up for the sweepstakes. The final week of the sweepstakes was billed as "grand prize week" and featured prizes valued at over $175,000 from Suzuki, Rocky Outdoor Gear, Gold Eagle and Silverton Casino Lodge. Almost 12,000 entries were received for a new Suzuki Grand Vitara on the final day of the promotion.

"Gear Up and Go! has proven its effectiveness not only by attracting and engaging viewers, but also by dramatically increasing our network's value to affiliates and advertisers," said Denise Conroy-Galley, senior vice president of marketing and research. "This promotion was a fun way for viewers, operators and advertisers to interact with our unique brand."

In addition to Gear Up and Go! being supported on-air and online, billboards and talent-hosted tips, taggable cross-channel spots, radio copy and other support marketing materials were supplied to cable affiliates. In total, 816 customer service representatives (CSR) and 606 installers signed up for the CSR/tech portion of the promotion.

Attesting to the value of Gear Up & Go! as a local ad sales tool, Nicole Hoffman, marketing coordinator with Charter Media in Wisconsin said, "One of the businesses participating in the promo is called The Great Outdoors. This business makes rustic/log outdoor furniture and they've had substantial increases in sales for this time of year. Considering people aren't typically thinking about making a large purchase for outdoor furniture going into the winter months, Gear Up & Go has been a very successful campaign for The Great Outdoors!"

Norm Marshall and Associates, Inc. managed the promotion for Outdoor Channel.

About Outdoor Channel

Outdoor Channel is America's Leader in Outdoor TV, offering programming that captures the excitement of hunting, fishing, Western lifestyle, off-road motorsports, adventure and other outdoor lifestyles. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new broadband web site (http://www.outdoorchannel.tv/). Outdoor Channel is a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (NASDAQ:OUTD) . For more information about Outdoor Channel, please visit http://www.outdoorchannel.com/.

First Call Analyst:
FCMN Contact: erica@bobgoldpr.com

Source: Outdoor Channel

CONTACT: Erica Chouinard of Bob Gold & Associates, Inc.,
+1-310-784-1040, Erica@bobgoldpr.com, for Outdoor Channel

Web site: http://www.outdoorchannel.com/

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Profile: International Entertainment