Now Showing on Facebook(R): Movie Clique, Powered by Blockbuster(R)
Now Showing on Facebook(R): Movie Clique, Powered by Blockbuster(R)
Cutting-Edge Movie Application Lets Users Rant, Rave and Rent on Facebook
DALLAS, Nov. 7 /PRNewswire-FirstCall/ -- People love to talk about movies almost as much as like they like to view them, and with today's launch of Movie Clique from BLOCKBUSTER(R), Facebook(R) users now have an great new way to join the dialogue.
Movie Clique is an easy-to-use application built on Facebook Platform that enables Facebook users to search thousands of movie titles and create lists of movies they want to see, movies they've already seen and all-time favorites -- along with ratings and reviews -- to share with their friends. Users who subscribe to Blockbuster's online rental service can also rent movies directly from Blockbuster without leaving the Facebook website.
"Facebook users love movies, and they love to compare notes and share suggestions with their peers," said Keith Morrow, Blockbuster chief information officer. "We wanted to take that exchange and interaction to a whole new level with Movie Clique by offering content and rental opportunities as only Blockbuster can -- all without leaving the Facebook website that these users already enjoy. It's just one more way we're working to give consumers convenient access to media entertainment, whenever and wherever they want it."
Any Facebook user who is a registered user on blockbuster.com gets the added benefit of using Movie Clique to seamlessly access and manage the ratings, reviews, favorites and movie queue they've already taken time to establish on the Blockbuster website. Additionally, Facebook users who are subscribers to Blockbuster's online rental service get the benefit of being able to rent movies directly from Blockbuster without leaving the Facebook website.
"This is a great perk for Blockbuster subscribers, who now have the flexibility to interact with their ratings, reviews and rental queue from whichever site is most convenient," Morrow added. "There's no having to rebuild lists or re-rate movies to use the Facebook website as their point of access to Blockbuster."
Users can expect to see even more features and enhancements within Movie Clique in the coming months.
"Movie Clique is a robust application any movie lover will enjoy, and we'll continue to evolve and enrich the application as we gain insights and feedback from users," Morrow said.
The introduction of Movie Clique is part of a broader effort by Blockbuster to engage and cultivate relationships with Facebook's vast and active user base by providing them with community-driven movie-focused experiences.
"Facebook is one of the most trafficked website in the United States, and its users align with our core customers," Morrow said. "It just makes sense for us to look for ways to become part of the social discussion and network of connections that exists on the site."
About Blockbuster
Blockbuster Inc. (NYSE:BBI) (NYSE:BBI.B) is a leading global provider of in-home movie and game entertainment, with more than 7,800 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at http://www.blockbuster.com/.
Facebook(R) is a registered trademark of Facebook Inc. Forward-Looking Statements
This release includes forward-looking statements related to our operations and business outlook and financial and operational strategies and goals. Specific forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts. These forward-looking statements are based on management's current intent, belief, expectations, estimates and projections regarding our company and our industry. These statements are not guarantees of future performance and involve risks, uncertainties, assumptions and other factors that are difficult to predict. Therefore, actual results may vary materially from what is expressed in or indicated by the forward-looking statements. Factors that may cause actual results to vary materially include, among others, the factors described in our filings with the SEC, including factors discussed under the heading "Risk Factors" in our annual report on Form 10-K for the year ended December 31, 2006 and under the heading "Disclosure Regarding Forward-Looking Information" in our Form 10-Q for the quarter ended July 1, 2007, as well as changes in the composition of our key management personnel and any shift in strategy in connection therewith. This cautionary statement is provided pursuant to Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release are made only as of the date hereof and we undertake no obligation to update publicly any forward-looking statement for any reason, even if new information becomes available or other events occur in the future.
First Call Analyst:
FCMN Contact: tami.cannizzaro@blockbuster.com
Source: Blockbuster, Inc.
CONTACT: Tami Cannizzaro of Blockbuster, Inc., +1-214-854-3190,
Tami.cannizzaro@blockbuster.com
Web site: http://www.blockbuster.com/
Profile: International Entertainment
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