Johnnie Walker and Rolling Stone to Host Official After-Party for 2007 Latin Recording Academy Person of the Year

Johnnie Walker and Rolling Stone to Host Official After-Party for 2007 Latin Recording Academy Person of the Year

Leading premium Scotch whisky to celebrate four-time Latin GRAMMY(R) winner Juan Luis Guerra and present $25,000 check towards his charity

NEW YORK, Nov. 2 /PRNewswire/ -- Johnnie Walker, the world's leading Scotch whisky brand, is partnering with Rolling Stone Magazine to stage a star-studded celebration in Las Vegas on Wednesday, November 7th in honor of Juan Luis Guerra, the four-time Latin GRAMMY(R) winning artist and this year's Latin Recording Academy Person of the Year. Guerra and dozens of Latin celebrities will arrive on the lavish red carpet outside Pure Nightclub in Caesar's Palace, one of Las Vegas' hottest nightclubs, immediately following The Latin Recording Academy(R) Person of the Year tribute dinner.

Johnnie Walker has established itself as a major player in the world of Hispanic entertainment, having hosted after parties for events such as the Latin GRAMMY(R) Awards and NCLR ALMA Awards. With world class DJ's, signature Johnnie Walker cocktails and elegant decor, these exclusive gatherings attract Latin actors, musicians, television personalities, and other VIP's.

"Johnnie Walker has a long tradition of honoring Hispanic artists and musicians like Juan Luis Guerra," said Bill Topf, Vice President, Scotch and Irish Whisky. "These celebrities not only entertain millions of people around the world, but they enhance their art, contribute to their communities and embody the ideals of personal progress."

The makers of Johnnie Walker have one of the strictest marketing codes in the industry, and incorporate social responsibility elements into everything they do. Among other efforts, Johnnie Walker will provide several deluxe limousine buses for guests to safely travel to and from the gala dinner at Mandalay Bay and after party at PURE Nightclub. Johnnie Walker is also distributing branded bottles of water at the party and on the limousine bus.

At the gala dinner preceding the party, an executive of Johnnie Walker will present Guerra with a $25,000 check for his charity, Fundacion Juan Luis Guerra, which provides valuable resources to underprivileged communities in his native Dominican Republic. The foundation supports orphans and abandoned children, gives loans to children's hospitals and churches, and offers financial aid for various types of much-needed surgical procedures.

Guerra is one of the most internationally-recognized Latin music stars. He is known across the world for his infectious fusion-laced renditions of merengue and bachata, delivered by one of the tightest live bands in the Spanish speaking world. Over the course of 25 years he has sold nearly 15 million albums, filled stadiums and coliseums around the globe, and amassed an impressive arsenal of awards.

Guerra will be the eighth Latin musician to receive this award, joining an esteemed list of previous honorees: Ricky Martin, Jose Jose, Carlos Santana, Gilberto Gil, Vicente Fernandez, Julio Iglesias, and Emilio Estefan.

Latin celebrities and VIP attendees will be in Las Vegas throughout the week of November 5th for the Latin GRAMMY(R) Awards and related festivities. The Latin Recording Academy Person of the Year Award is one of the most prestigious events during Latin GRAMMY(R) Week.

About Johnnie Walker(R)

Johnnie Walker(R) is the world's most powerful whisky brand. Its portfolio features five award-winning whiskies -- Red Label(R), Black Label(R), Green Label(R), Gold Label(R), and Blue Label(R) -- imported and distributed in the United States by Diageo North America. At the 2007 San Francisco World Spirits Competition, The Johnnie Walker Blue Label Anniversary Pack created to honor the 200th birthday of founder and original blender John Walker was named "Best Blended Scotch" and Green Label was named "Best Blended Malt Scotch," its second year receiving the double gold medal. More than 4 bottles of Johnnie Walker are consumed every second, and more than 120 million bottles are sold every year in more than 200 countries. The product line covers a broad range of occasions for the whisky drinker from every day to special moments. The five premium brands represent a range of prices and tastes that share a remarkable 180-year history and a commitment to quality. Additional information about Johnnie Walker may be found at www.johnniewalker.com.

   Please Drink Responsibly.    About The Latin Recording Academy  

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit www.grammy.com.

About Rolling Stone

Rolling Stone has been the leading voice of music and popular culture since its inception 40 years ago. The magazine features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award- winning investigative journalism. Rolling Stone provides all the news that fits to 14 million readers every two weeks.

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Source: Johnnie Walker

CONTACT: Mike Valdes-Fauli of The Jeffrey Group,
+1-212-620-4100, ext. 110, mvaldesfauli@tjgmail.com

Web site: http://www.grammy.com/
http://www.johnniewalker.com/

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Profile: International Entertainment