Guitar Center Partners With Led Zeppelin, Atlantic Records/Rhino Entertainment and Warner Home Video to Offer Flyaway Sweepstakes to London Concert

Guitar Center Partners With Led Zeppelin, Atlantic Records/Rhino Entertainment and Warner Home Video to Offer Flyaway Sweepstakes to London Concert

Three National Sweepstakes Promotions Offer Music Fans A Chance To Win Once In A Lifetime Opportunities

WESTLAKE VILLAGE, Calif., Nov. 6 /PRNewswire/ -- Guitar Center announced today the launch of their Led Zeppelin Sweepstakes in partnership with the band, Atlantic Records/Rhino Entertainment and Warner Home Video. In its biggest promotion of the year, Guitar Center will celebrate the legacy of Led Zeppelin with the first of three sweepstakes beginning today. These holiday promotions have something for everyone, from the chance to attend the most anticipated live concert event in the past decade, the December 10th SOLD-OUT Tribute Concert to Ahmet Ertegun in London (including a performance by Led Zeppelin), to winning the ultimate "Led Zeppelin Rock 'n' Roll customized packages," to hourly in-store giveaways on Black Friday. These experience-based customer sweepstakes will synchronize with the November 13th release of the new Atlantic/Rhino Entertainment two-CD collection Mothership, as well as the highly-anticipated November 20th re-release of the newly Remixed and Remastered legendary concert film from Warner Home Video, The Song Remains The Same and the Atlantic Records/Rhino Entertainment companion The Song Remains The Same Remixed and Remastered soundtrack.

"At Guitar Center, we pride ourselves on being able to offer our customers unique opportunities to experience music, from exclusive guitars to special live performances," said Glen Peiser, VP of Advertising. "Our exceptional partnership with the legendary Led Zeppelin, the renowned Atlantic Records/Rhino Entertainment and Warner Home Video allows us to bring our customers incomparable sweepstakes opportunities that will leave lasting impressions with the winners. We are especially excited to be able to offer a once-in-a-lifetime trip to experience one of the most celebrated rock bands of our time, Led Zeppelin."

Consumer Sweepstakes #1: "Enter for your chance to see Led Zeppelin in London"

From October 29 - November 14 exclusively through the Guitar Center website, consumers can enter this contest on http://www.guitarcenter.com/. The grand prize will be two tickets to the "Tribute Concert To Ahmet Ertegun In Aid Of The Ahmet Ertegun Education Fund" at the O2 Arena in London on December 10th. The winner will also get two tickets to the Led Zeppelin December 9th dress rehearsal, airfare for the winner and a guest, double occupancy hotel for four days/three nights, $2500 spending money and the entire Led Zeppelin in-print catalogue.

Consumer Sweepstakes #2: Guitar Center will team up with Led Zeppelin and Rhino Entertainment for a day full of Rock 'n' Roll giveaways on Black Friday, November 23rd, the day after Thanksgiving and the biggest retail shopping day of the year. Guitar Center will give away a Led Zeppelin prize package every hour at every one of their 215 stores on this day only. The prize packages can include any of the following: an entire Led Zeppelin in-print CD catalogue, Led Zeppelin Mothership and The Song Remains The Same CDs/DVDs, Led Zeppelin T-shirts and limited edition button sets. This contest will also serve as the kick off to the big December sweepstakes.

Consumer Sweepstakes #3: "Win The Ultimate Led Zeppelin Rock 'n' Roll Packages"

From November 26 - December 31, customers can enter at all 215 Guitar Center stores and at http://www.guitarcenter.com/ for a chance to win 1) a Gibson guitar autographed by Jimmy Page; 2) Gibson mandolin autographed by John Paul Jones; 3) Limited edition Shepard Fairey Mothership fine art piece; 4) Led Zeppelin skate decks and 5) Led Zeppelin in-print vinyl collections.

About Led Zeppelin

After nearly 40 years, Led Zeppelin continues to inspire generations with their groundbreaking blues-infused, guitar-driven rock 'n' roll. Arguably the biggest rock band in the world throughout their 12-year reign, they remain one of the most influential and innovative groups in music history. With over 300 million albums sold worldwide, their catalog is one of the most enduring bodies of musical composition to come out of the 20th century. Available November 13, Atlantic Records will honor the Rock & Roll Hall of Famers with the release of Mothership, the 24-track, two-CD comprehensive collection that spans their illustrious career. All eight of the band's classic studio albums are represented here, with the tracks being personally selected by Jimmy Page, Robert Plant and John Paul Jones. Mothership includes landmark songs such as "Whole Lotta Love," "Immigrant Song," "Kashmir," "Rock And Roll," "Dazed and Confused" and "Stairway To Heaven." The set will include new liner notes by famed rock writer David Fricke.

Slated for simultaneous release on November 20, Warner Home Video debuts brand-new DVD editions of The Song Remains The Same, now for the first time with all 14 songs from the original concert, and Atlantic Records/Rhino Entertainment will reissue the remixed and remastered companion soundtrack. The DVD features newly remixed and remastered sound, 5.1 Dolby Digital surround sound, and boasts more than 40 minutes of extra material including never-before-released performance footage of "Over The Hills And Far Away" and "Celebration Day," plus performances of "Misty Mountain Hop" and "The Ocean;" a rare 1976 BBC interview with Robert Plant and Peter Grant; vintage TV footage from the hotel robbery during the New York concert stand; and a commentary titled "Radio Profile Spotlight by Cameron Crowe (1976)." For more information visit: http://www.themothershipiscoming.com/.

About Guitar Center

Guitar Center is the leading United States retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates more than 200 Guitar Center stores across the U.S. In addition, our Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, servicing teachers, band directors, college professors and students. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician's Friend, Inc., and its catalog and Web site, http://www.musicianfriend.com/. More information on Guitar Center can be found by visiting the Company's Web site at http://www.guitarcenter.com/. The Guitar Center logo is a registered trademark of Guitar Center, Inc.

First Call Analyst:
FCMN Contact:

Source: Guitar Center

CONTACT: Maureen O'Connor, +1-310-854-8116, moconnor@rogersandcowan.com,
or Heather Lewandoski, +1-310-854-8147, hlewandoski@rogersandcowan.com, both
of Rogers & Cowan; or Lellie Capwell of Rhino Entertainment, +1-818-238-6246,
Lellie.Capwell@rhino.com; or Ronnee Sass of Warner Home Video,
+1-818-977-6439, Ronnee.Sass@warnerbros.com

Web site: http://www.guitarcenter.com/
http://www.musicianfriend.com/

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Profile: International Entertainment