2007 MTV Europe Music Awards Delivered Live on the Web With ViewCast's Niagara Pro Streaming Media Encoder

2007 MTV Europe Music Awards Delivered Live on the Web With ViewCast's Niagara Pro Streaming Media Encoder

High-Quality Live Flash and Windows Media(R) Web Streams Feature Musical Performances From Europe's Favorite Groups

PLANO, Texas, Nov. 15 /PRNewswire-FirstCall/ -- Music fans around the world watched live on the Web as Avril Lavigne accepted top honors at the 14th annual MTV Europe Music Awards (EMA), streamed online with the Niagara(R) Pro from ViewCast Corporation (BULLETIN BOARD: VCST) . Designed for high-quality, high-resolution video capture and streaming, the Niagara Pro enabled MTV Europe to offer exclusive Web broadcasts featuring award presentations and dazzling performances from A-list stars including Lavigne, the Foo Fighters, Babyshambles (fronted by Pete Doherty), Mika, Nicole Scherzinger, will.i.am, and My Chemical Romance.

"The MTV Europe Music Awards is known for being a sensational event, and the live element contributes to the electric atmosphere and appeal of the show," said Alec Hendry, director of Digital Media Operations and Development at MTV Networks Europe. "The Niagara Pro proved to be a reliable, easy-to-use tool for us in bringing that excitement to a broader platform and a greater number of viewers. We were very pleased with its performance in enabling live streaming to MTV's worldwide Web presence."

Debonair hip hop artist Snoop Dogg hosted the 2007 MTV Europe Music Awards, where pop punk goddess Avril Lavigne was the biggest winner, taking home two awards -- Most Addictive Track and Solo Artist of 2007. Album of the Year was won by Nelly Furtado for 'Loose,' which sold seven million copies, while 30 Seconds to Mars triumphed in the Rock Out category. Linkin Park took home the gong for Band of 2007, while the on-going feud between Kanye West and Justice was settled once and for all when Justice won the Video Star prize for the second year in a row. The U.K.'s biggest rock act Muse scooped the best live act 'Headliner' Award and won the U.K. and Ireland category.

More than 50 million votes were registered across Europe in the 2007 MTV Europe Music Awards, which totally reinvented itself this year to allow viewers and music fans to take control of nominations and voting for the all-new award categories.

Held Nov. 1 at Munich's Olympiahalle, the MTV Europe Music Awards show broke new ground with its offering of multiplatform viewing options. In preparing for the event, MTV asked Garland Partners Limited (GPL), a U.K.-based reseller of digital video streaming and IPTV solutions, to assist in implementing a Web streaming solution for the awards show. Working along with ViewCast, GPL provided on-site technical assistance to MTV as it deployed two Niagara Pro units to cover the show's dynamic presentations and performances.

The Niagara Pro dual-channel encoder is a professional rack-mountable streaming media appliance capable of delivering two channels of full D1 high-quality streaming video. ViewCast's Digital SimulStream(R) technology enables simultaneous streaming of multiple resolutions at multiple data rates in multiple streaming formats. The Niagara Pro's three preprogrammable EZStream(R) buttons allow users to create custom encoding profiles or use predefined encoding profiles, then execute those profiles simply by pressing a single button on the encoder's front panel.

During the show, the Niagara Pros provided live streaming Flash(R) and WM9 content, which in turn were delivered to Akamai(R) for live streaming on http://www.mtvema.com/. This was the first time the new integrated live Flash option in the Niagara SCX Pro software was used in a live event.

"We designed the Niagara Pro to provide professional-grade performance around the clock in demanding streaming applications, and the system is a perfect fit for events such as the 2007 MTV Europe Music Awards," said ViewCast Senior Vice President of Sales Gary Klembara. "MTV always has pushed the boundaries of media and technology to provide viewers with fresh content, delivered in an innovative fashion. With live streaming of this year's show on the Web, the network continues this tradition. We're pleased that our technology played a key role in making the online broadcast a success."

More information about the Niagara Pro and other ViewCast products is available at http://www.viewcast.com/.

About MTV Networks International

MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One, and IFILM. MTV Networks' brands are seen in 496.1 million households in 162 countries and 32 languages via 132 locally programmed and operated TV channels and more than 200 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing and merchandising, and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE:VIA) (NYSE:VIA.B) .

About Garland Partners Limited

Garland Partners Limited (GPL) is an expanding U.K. company working with several leading suppliers of digital video streaming and IPTV solutions to deliver professional end-to-end systems for many applications including internet TV, mobile TV, IPTV, and broadcast services. The company focuses on meeting customers' system requirements, providing a full package of technical and commercial support with the best available products. Customers range in size and application, and GPL's strength is its flexibility in matching the right technology to client needs. Further information is available at http://www.gpl-uk.co.uk/ or by phone at +44 1455 221188.

About ViewCast Corporation

ViewCast is the pioneer of industry-leading products that enable anyone to broadcast video and audio content over the Internet, corporate or mobile networks to computers, handheld mobile devices, and IPTV set-top boxes. The Company offers legendary Osprey(R) capture cards, state-of-the-art Niagara streaming encoders, and management/control software that enables entities such as broadcasters, businesses, government, educational and religious organizations to readily expand their audience reach. ViewCast works with many key providers of networks, equipment, software, and services for Internet and mobile applications to further advance this growing technology. For more information, visit http://www.viewcast.com/.

ViewCast, Osprey, Niagara, Niagara SCX, GoStream, SimulStream and EZStream are trademarks or registered trademarks of ViewCast Corporation or its subsidiaries. For more information, go to http://www.viewcast.com/.

All other trademarks appearing herein are the property of their respective owners.

Safe Harbor Statement

Certain statements in this release contain "forward-looking" information within the meaning of the Private Securities Litigation Reform Act of 1995, which reflects the company's current judgment on certain issues, such as competitive advantages, anticipating technical needs, and product performance. Because such statements apply to future events, they are subject to risks and uncertainties that could cause the actual results to differ materially. Important factors that could cause the actual results to differ materially include, without limitation, the ability of the company to develop and market new products as technology evolves and increased competition in the Company's markets. All subsequent written and oral forward-looking statements attributable to ViewCast or any person acting on its behalf are expressly qualified in their entirety by the cautionary statements set forth above. ViewCast does not intend or undertake any obligation to update any forward-looking statement to reflect circumstances or events that occur after the date on which the forward-looking statements are made. For a detailed discussion of these and other cautionary statements and factors that could cause actual results to differ from the company's forward-looking statements, please refer to the company's reports on Form 10-KSB and 10-QSB on file with the Securities and Exchange Commission.

First Call Analyst: nathan@allencaron.com
FCMN Contact:

Source: ViewCast Corporation

CONTACT: Mica Matlock, Director of Marketing of ViewCast,
+1-972-488-7200, micam@viewcast.com; or PR, David Netz of Wall Street
Communications, +1-303-329-0359, dave@wallstcom.com, or Investors, Dan Matsui
of Allen & Caron, +1-949-474-4300, d.matsui@allencaron.com, both for ViewCast

Web site: http://www.viewcast.com/
http://www.mtvema.com/
http://www.gpl-uk.co.uk/

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Profile: International Entertainment