Social Networking Meets Broadcast Television in ICTV Demonstration at TelcoTV

Social Networking Meets Broadcast Television in ICTV Demonstration at TelcoTV

ATLANTA, Oct. 23 /PRNewswire/ -- ICTV, which delivers high-quality video with broadband choice and control to the television via cable and IPTV networks, announced today that it will demonstrate how its ActiveVideo(TM) Distribution Network is enabling the media industry's first universally deployable cross-platform social networking capability at the Telco TV Conference and Expo next week.

In its booth, #526, at the Georgia World Congress Center, ICTV will show how ActiveVideo can bring the fast innovation and personal social networking functionality of Web 2.0 together with broadcast television on any digital set-top box, giving individuals the opportunity for the first time to initiate text-based interaction in real time on the TV from mobile phones and PCs. The demonstration will use mobile email sent by TelcoTV attendees to illustrate how on-screen communications can quickly be created and modified, using any Web device or service, and displayed in conjunction with broadband video and targeted, interactive advertising.

"The Web has conditioned viewers to expect a highly flexible, extremely versatile media and communications environment that often serves as a forum for collective interests," said Mark Jeffery, senior director, product marketing for ICTV. "ActiveVideo allows network operators to bring that immersive, participatory world to television viewers by integrating Web 2.0 applications and services and social networking with the television viewing experience."

ActiveVideo allows entire libraries of video, on-screen elements and advertising to be searched and selected in a Web-like manner via existing remote controls, and to be viewed as television programming. ActiveVideo supports the targeted, interactive banner advertisements and valuable ad showcases that are driving online advertising revenues to very high growth rates. ActiveVideo P:Mosaic(TM), the multichannel industry's first customizable, personalized video-rich navigation system, provides easy-to-use navigation, allowing subscribers to view live video from and navigate through a number of channels at a single glance.

About ICTV

ICTV(R) delivers ActiveVideo(TM), a dynamic viewing experience that brings broadband choice and control to the television via cable and IPTV networks. ActiveVideo combines interactive elements and targeted, clickable advertisements with the high-quality video, immediate responsiveness and remote control navigation of TV. The ActiveVideo platform requires no new customer premise equipment and utilizes existing Web and video standards, enabling network operators, programmers and advertisers to create content once for real-time delivery to any digital set-top box. ICTV is based in the heart of Silicon Valley, with offices in Los Angeles, Baltimore and the United Kingdom. For more information, visit www.ictv.com.

Source: ICTV

CONTACT: Paul Schneider of PSPR, Inc., +1-215-702-9784 or cell,
+1-215-817-4384, pspr@att.net, for ICTV

Web site: http://www.ictv.com/

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Profile: International Entertainment