SENA & Myndform to Distribute Titles on HD VMD Format in Iceland for Christmas '07

SENA & Myndform to Distribute Titles on HD VMD Format in Iceland for Christmas '07

REYKJAVIK, Iceland, Oct. 30 /PRNewswire-FirstCall/ -- New Medium Enterprises (NME) (BULLETIN BOARD: NMEN) has signed with two independent film distributors, SENA and Myndform, to distribute its High Definition titles on the HD VMD format in Iceland for Christmas 2007. NME will release a bundle box with each distribution company which will feature its full high definition 1080p HD VMD Player bundled with five HD VMD titles. Bundled titles from Myndform will include blockbuster hits Lucky Number Slevin, Saw I & II, and Butterfly Effect II. From SENA, bundled titles will include hits Apocalytpo, We Were Soldiers, The Hitcher, Spy Kids and Scary Movie. Bundle boxes will be available for 16,999 ISK.

SENA is the largest entertainment company in Iceland, distributing entertainment through retail and rental video stores, cinemas and TV. SENA is also a major licensee for 20th Century Fox, Sony Pictures, Focus and other independents. Amongst other mini major studios, Myndform is the sole distributor for New Line Cinema products, boasting an impressive library of film titles that includes the Lord of the Rings Trilogy, The Queen, Miss Potter, Scoop, The Descent, and the popular Rush Hour series.

With the imminent release of both Multilayer Players and films scheduled in the other Nordic regions this year, NME will be working together with both SENA and Myndform in order to make HD both accessible and affordable to Icelandic consumers. Products will be available in soon-to-be-announced mainstream retail outlets across Iceland. Products will also be accessible online at Amazon.com and NME's own e-commerce site, http://www.nmestore.com/.

"The HD VMD format is the only affordable High Definition solution for both the independent distributors and the consumer today. The quality and the price point of the hardware means more volume on sales for software," says Gunnar Gunnarsson, President, Myndform Ehf. "A perfect solution for people looking for the HD Home theatre experience that one can afford"

"We have chosen to release titles on the HD VMD format because if offers both impressive quality and affordability for the consumer," said Konstantin Mikaelsson, Manager, Home Entertainment SENA. "We are proud to be at the forefront of the High Definition revolution"

"We are excited about bringing on board SENA and Myndform, key distributors in this region that will support the High Definition trend. Yet again, this shows that HD VMD is the format for the mass market accessible to all film distribution company sizes. Traditionally, Iceland is one of the key markets for establishing early adopters of cutting edge and new technologies, so we expect HD VMD to be a big success there," states Alexandros Potter, Director of US Operations at NME in the US.

What you should know about HD VMD:

HD VMD (Versatile Multilayer Disc) is NME's proprietary true HD disc format based upon established red laser technology enabling seamless and cost-effective manufacturing solutions for HD products based on the existing DVD industrial infrastructure. HD VMD provides access to HD at a cost comparable to DVD, posing a serious challenge to Blu-ray and HD-DVD. Technology features:

   1080p -- HD VMD disc has a capacity to playback a full three hours of true   1080p High Definition material on a single side.    2p process -- NME's patented 2p process succeeded in solving the   technological problems which limited DVDs to two information layers.  The   superior bit transfer rate and faultless encoding software of the HD VMD   format provides unequalled smooth delivery for the ultimate in picture   quality and sound.    Disc Capacity -- Multilayering is now possible with HD VMD's commercial   solution with up to 20GB storage capacity for a single sided disc, HD VMD   also has industrial capability for 25, 30 and 40GB using NME's 2p process   method.     To find out more about HD VMD go to http://www.hdvmdnews.com/.    About NME:  

The New Medium Enterprise HD VMD format and players offer the first low-cost and True High Definition playback solution by utilizing current red laser technology and existing DVD industrial infrastructure. Incorporating break-through optical storage technology, a red laser-based HD file format, encryption technology, authoring tools and compression technologies, NME is providing the only high-quality and high-value offering for the discerning consumer electronics market. New Medium Enterprises, Inc. is listed on the OTC exchange in the U.S. under the symbol NMEN.

   For additional information about NME, please visit http://www.nmeinc.com/.    SAFE HARBOR:  

The 'Press Release' contains forward-looking statements as defined by the federal securities laws which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.

Forward-looking statements may discuss our future expectations, contain projections of our future results of operations or of our financial position, or state other forward-looking information. However, there may be events in the future that we are not able to accurately predict or control. Forward-looking statements are only predictions that relate to future events or our future performance and are subject to substantial known and unknown risks, uncertainties, assumptions, and other factors that may cause actual results, outcomes, levels of activity, performance, developments, or achievements to be materially different from any future results, outcomes, levels of activity, performance, developments, or achievements expressed, anticipated, or implied by these forward-looking statements. As a result, we cannot guarantee future results, outcomes, levels of activity, performance, developments, or achievements, and there can be no assurance that our expectations, intentions, anticipations, beliefs, or projections will result or be achieved or accomplished. In summary, you should not place undue reliance on any forward-looking statements.

   NME Inc USA Office:   Yelena Popovic   Executive VP US Operations   8721 Sunset Blvd, Suite P8   West Hollywood, CA 90069   Tel: +1 310 967 3084   Email: yelena@nmeinc.com    NME Inc Global Office:   Patrick Henningsen   Director of Communications   VMD House   195 The Vale   London, UK W3 7QS   Tel: +44208749 9955   Email: patrick@nmeinc.com  

First Call Analyst:
FCMN Contact:

Source: New Medium Enterprise

CONTACT: USA, Yelena Popovic, Executive VP US Operations,
+1-310-967-3084, yelena@nmeinc.com, or Global, Patrick Henningsen, Director of
Communications, +44208749 9955, patrick@nmeinc.com, both of New Medium
Enterprise

Web site: http://www.nmeinc.com/
http://www.hdvmdnews.com/

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Profile: International Entertainment