Rentrak Issues the OnDemand Essentials 2007 Mid-Year Report

Rentrak Issues the OnDemand Essentials 2007 Mid-Year Report

- The Rentrak OnDemand Essentials 2007 Mid-Year Report Offers Unique Industry View of Growing Television OnDemand Audience -

PORTLAND, Ore., Oct. 24 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , a leading provider of transactional media measurement and analytical services, today announced that its OnDemand Essentials 2007 Mid-Year Report is available for purchase, providing insightful data about the continued rapid rate of growth the On Demand industry has experienced during the first half of the year. Comparing the total number of On Demand orders during the first six months of 2007 to the same period during 2006, Rentrak has processed an increase of 44% to 1.44 billion orders.

Providing an overview of On Demand usage trends and growth during the first six months of 2007, the OnDemand Essentials 2007 Mid-Year Report features: an analysis comparing Free On Demand (FOD), Subscription Video On Demand (SVOD) and Transactional On Demand (TOD) performance among nine US regions; growth analysis of the most popular genres including children's and music programming; and sections on High Definition and Broadcast Primetime. The report also includes transaction analysis of Set Top Box (STB) growth and information regarding the number of orders for FOD content.

The year over year census level analysis clearly identifies the trend that consumers are engaging with On Demand content more than ever and the industry is responding by delivering more content and making the availability of On Demand content easier than ever before. Evidence of this trend is seen in the record-breaking orders Rentrak collected for the first half of 2007 which is on pace to double the 2.6 billion order total Rentrak processed in 2006.

"We are thrilled at the lightning growth of the On Demand industry," said Cathy Hetzel, president, Advanced Media & Information Division at Rentrak. "We are confident that the viewing behavior transaction data collected for the first half of 2007, and trends derived from this data will serve the business intelligence needs of the On Demand industry, and can immediately be applied toward successful business and advertising strategies."

    Rentrak's OnDemand Essentials 2007 Mid-Year Report includes:    -- Analysis of five genres of FOD (Children's programming, Music, TV       Entertainment, Sports & Fitness and Life & Home)    -- Regional analysis of total orders and STBs    -- Eight unique regions as defined by the U.S. Census    -- Analysis of the growth of HD programming and usage    -- Analysis of the growth of Broadcast Primetime content   

For more information, and to purchase the OnDemand Essentials 2007 Mid-Year Report, please visit http://www.ondemand.rentrak.com/marketing/ondemand/2007_report.html .

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.

   Contacts:  Sallie Olmsted/Amanda Bartz              Rentrak Corporation              310/854-8124/8151  

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Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Amanda Bartz,
+1-310-854-8151, both for Rentrak Corporation

Web site: http://www.rentrak.com/

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Profile: International Entertainment