NowLive to Broadcast Live from Digital Hollywood

NowLive to Broadcast Live from Digital Hollywood

Real-World Demo Shows Just How Far the Power of Live, Interactive Call-In Programs Can Go in Extending the Internet Strategies of Entertainment and Media Companies

HOLLYWOOD, Calif., Oct. 30 /PRNewswire/ -- In its live coverage of the Digital Hollywood conference being held in Hollywood this week, Social Broadcasting(TM) pioneer NowLive will demonstrate to TV networks, film studios and other media and entertainment companies just how versatile its interactive Social Broadcasting Platform is in extending their valuable content onto the Web.

"This is much more than just live streaming video," said NowLive CEO Kevin Bromber. "We take a professional broadcast, remove the cost and complexity, and add powerful interactive capabilities for the most instant and engaging consumer experience possible."

NowLive's Digital Hollywood show will be hosted by the hilarious "international glamour puss of media" Ester Goldberg, who has used NowLive to fuel her own rise to fame through her popular entertainment and celebrity gossip show, "That's Estertainment." Ester has headlined the World Famous Comedy Store with her 90-minute musical comedy production, THE BIG SHOW. She was also the first among several NowLive outlets to broadcast live call-in shows right from The 2007 Emmy Red Carpet festivities and allow fans from all over the world interact with their favorite TV stars.

"TV networks and film studios can now utilize our turnkey platform to host live interactive shows from their own Web sites," continued Bromber. "The possibilities are endless: TV Networks can produce live, advertising-supported shows on the Web that give fans somewhere to go after their favorite TV shows and interact with the cast. Film studios can generate buzz for upcoming movies by broadcasting live call-in shows right from premieres, parties, and film sets. And so much more."

With the NowLive Social Broadcasting Platform, entertainment and media companies can quickly and cost-effectively grow and deepen their consumer relationships through high-quality on-location broadcasts from red carpet and other events, regularly scheduled in-studio programs, and more. Customers can choose to air the program from a controlled, branded environment and still derive instant exposure through NowLive's large and active community, or let viral distribution take its course through a widget that enables wide and rapid program syndication all across the Internet. The platform allows multiple participants-hosts, guests, audiences-to call in; chat; and contribute pictures, audio, and video from anywhere in the world using a computer or a mobile phone.

   As part of its Social Broadcast Platform, NowLive offers:   -- A full turnkey technical solution for live, interactive shows off any      branded Web site with the power to syndicate anywhere on the Web   -- Creative/graphic support to brand and market the show   -- Full professional staffing to monitor chat, call-ins, and more    

Mr. Bromber will discuss the evolving power of social broadcasting as part of the Social Networks & User Generated Media as a Technology Challenge panel taking place on Wednesday, October 31 at 2:15 p.m. PT.

About NowLive

NowLive's innovative social broadcasting network is forever changing the way live media is delivered and consumed. The company is breaking the barriers of traditional media by removing the cost and complexity of hosting a professional broadcast. With NowLive, anyone can produce a live, interactive call-in show on the Web. NowLive's 7,000+ live shows (and growing) span everything from professionally produced programs to user-generated broadcasts for a wide array of topical programs. For more information, please visit http://www.nowlive.com/.

First Call Analyst:
FCMN Contact:

Source: NowLive

CONTACT: Crisel Ortiz of MSR Communications, +1-415-989-9000,
crisel@msrcommunications.com, for NowLive

Web site: http://www.nowlive.com/

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Profile: International Entertainment