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International Entertainment News

Friday, October 12, 2007

New Borders(R) Store to Open at Towne Square in Las Vegas, Nev.

New Borders(R) Store to Open at Towne Square in Las Vegas, Nev.

ANN ARBOR, Mich., Oct. 12 /PRNewswire/ -- Borders, Inc. will open a 22,000 square-foot store at Towne Square in Las Vegas, Nev. in February 2008. The store will be located at the intersection of Interstate 15 and Interstate 215 on Las Vegas Boulevard.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )

The new site was selected based on a variety of factors, including consumer demographics, the strength of the co-tenants, traffic patterns, visibility, the availability of parking and the overall attractiveness of the new site. Nearby stores include Borders on South Decatur Boulevard, on Rainbow Boulevard, in Henderson, in Summerlin and at McCarran International Airport, and Borders Express stores in The Meadows and Fashion Show Mall.

The opening of this new store is expected to create approximately 50 jobs in the local community. Employment opportunities at Borders in Las Vegas will be posted online and available in December. To apply, please visit Borders at www.borders.jobs.

Borders, which embraces its role as a vital, contributing member of the community and celebrates its customers' desire to explore and find personal enrichment and knowledge, offers the opportunity to enjoy local appearances by authors and performers as well as free activities for children. Community connections are important to Borders. The new store will serve as a community-gathering place for the residents of Las Vegas.

Committed to offering customers an engaged and rich shopping experience that meets their needs, the new store at Towne Square will offer:

   -- A diverse and relevant assortment of up to 200,000 book, music and      movie titles available in an inviting atmosphere with plenty of      comfortable seating throughout the store.    -- A Seattle's Best Coffee(R) cafe that will serve its full line of      premium coffee and non-coffee beverages, including lattes, mochas and      blended beverages, and a fresh food menu, featuring pastries and      sandwiches.    -- A Paperchase shop with a wide selection of fashionable notebooks,      journals, wrapping paper, greeting cards and other gifts and stationery      items from U.K.-based Paperchase(R) Products Limited.    -- Internet access.  Through an alliance with T-Mobile(R), Borders stores      are T-Mobile HotSpots(R), allowing customers using Wi-Fi enabled      laptops or PDAs with a T-Mobile account the ability to comfortably surf      the web, access email, connect to their corporate network, or download      large files all while connected to the nation's largest, carrier-owned      Wi-Fi network.    -- Borders Rewards(R) is a free loyalty program where all customer      purchases count toward earning Borders Bucks that can be used on future      purchases. In addition, members enjoy exclusive Borders Rewards Bonus      Events and receive members-only coupons and savings opportunities      throughout the year.    -- "Borders Recommends" titles and reviews displayed throughout the store.      In addition, knowledgeable booksellers are happy to suggest titles      suited to each customer.    -- Multiple self-serve Borders Search stations offering customers the      opportunity to check the availability of a particular title and where      it is located within the store.  In addition, the stations in each      store's music department will give customers the chance to listen to a      CD before purchasing it.    -- Borders Group Savings and Services Program offering discounts, deferred      billing, complimentary price quotes and specialized customer service to      businesses, schools, libraries and non-profit groups.  Membership to      this program is free.    -- The Borders Original Voices program, now in its 11th year, highlights      the work of new and emerging authors and artists and helps Borders      share its passion for books, music, and movies with customers from one      enthusiast to another.  Over the course of a year, more than 200 new      works are featured in Borders stores.    About Borders Group, Inc.  

Borders Group, Inc. trades on the New York Stock Exchange under the symbol BGP. Headquartered in Ann Arbor, Mich., the company is a $4.1 billion global retailer of books, music, movies, and gift and stationery items. Through its subsidiaries, Borders Group has more than 30,000 employees and operates over 1,100 stores. More information on Borders Group is available at www.bordersgroupinc.com.

First Call Analyst:
FCMN Contact:

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: Borders, Inc.

CONTACT: Kolleen O'Meara of Borders, Inc., +1-734-477-1224,
komeara@bordersgroupinc.com

Web site: http://www.borders.jobs/
http://www.bordersgroupinc.com/

Company News On-Call: http://www.prnewswire.com/comp/106169.html


Profile: International Entertainment

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