Lifetime Networks Selects July Systems to Deploy Mobile Portal

Lifetime Networks Selects July Systems to Deploy Mobile Portal

SANTA CLARA, Calif., Oct. 22 /PRNewswire/ -- July Systems, the premier provider of mobile solutions for media, entertainment, and sports brands, announced it has been selected to deploy a mobile portal for Lifetime Networks, the leader in women's entertainment and one of the top-rated basic cable television networks. July will enable Lifetime to leverage its brand through extensive content and programming information providing users anytime anywhere access to personalized services and promotions on their mobile phones. The mobile portal is expected to be available to subscribers of all major North American operators including AT&T, Verizon, Sprint, and T-Mobile among others.

Lifetime's mobile portal will be designed to offer users a rich multimedia experience with compelling features such as interactive games, polls and blogs, lifestyle content, the latest show news and TV schedules, daily horoscopes, and photo galleries. Users will also be able to sign Lifetime's important breast cancer awareness petition as well as enter sweepstakes via their mobile phone.

"The Lifetime mobile portal will give users a personalized new way to interact and build out our community around the Lifetime brand. Consumers will be able to stay in touch with their favorite shows and topics anytime and anywhere," said Kimberly Dobson, Vice President Business Development, Lifetime Networks. "We selected July to power this initiative as their solution allowed us to provide an integrated brand experience to our users while allowing us to extend our advertising relationships from our TV and online properties to mobile."

The Lifetime mobile portal is powered by July's SmartMedia Solution, a comprehensive managed mobile solution for media and entertainment brands. This solution offers Lifetime and its users a host of rich features:

   -- GUI-based tools such as the Smart Portal Manager that provide complete      editorial control to Lifetime's producers to create and update the      mobile portal quickly and easily   -- Ability to deliver a full range of services including live information      feeds, downloadable content, interactive services, flipbooks, video      clips and more   -- Interactive services such as polls and blogs to build a highly-engaged      viewer community   -- Services that allow viewers to keep track of shows, new content,      promotions and offers   -- A patent-pending, branded "Smart Launcher" on users' phones to give      them one-click access to the Lifetime mobile portal, resulting in easy      discovery and repeat visits   -- Ability to support consumer acquisition through multiple modes      including on-deck, off-deck, and SMS, Web, TV or print campaigns    

"July Systems is pleased to partner with Lifetime to deploy their mobile portal," said Derek Peachey, VP of Sales & Business Development, July Systems. "The Lifetime mobile portal will leverage the powerful features of July's SmartMedia Solution to engage the Lifetime audience, increase viewership for Lifetime, and set a benchmark for the way media and entertainment brands should extend their presence to mobile."

About Lifetime Networks

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, LMN, Lifetime Real Women and Lifetime Digital (including LifetimeTV.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

About July Systems

July Systems enables media, entertainment, sports, and other brands to compellingly extend their business to the mobile channel in order to acquire and retain new consumers, enhance consumer interaction with their brands, and generate new revenue opportunities. Using July's SmartMedia Solution, customers can offer a range of personalized mobile services including downloadable content, information and news feeds, and targeted advertising and promotions, while supporting all traditional media business models such as advertising, sponsorships, subscriptions, and consumer-paid services. July's solutions are currently deployed for leading music labels, film studios, television channels, sports brands and entertainment portals in the US and Europe. Founded in 2001, July Systems is privately held, and has its headquarters in Santa Clara, CA, Global Product Center in Bangalore, India, and European offices in Germany and UK. For more information: http://www.julysystems.com/

First Call Analyst:
FCMN Contact:

Source: July Systems

CONTACT: Jaishree Subramania, Sr. Director, Marketing,
+1-408-235-1457, jaishree@julysystems.com, or Srikanth Srinivasan, Director,
Marketing Communications, +1-408-235-1446, srikanth@julysystems.com, both of
July Systems; or Chris Blake of MSR communications, +1-415-987-0662,
chris@msrcommunications.com, for July Systems

Web site: http://www.julysystems.com/

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Profile: International Entertainment