MultiVu Video Feed: Bob Dylan and XM Featured In Integrated Marketing Campaign For Cadillac

MultiVu Video Feed: Bob Dylan and XM Featured In Integrated Marketing Campaign For Cadillac

Cadillac Promotes Dylan's Exclusive XM Show and Highlights XM as Standard Feature

NEW YORK, October 22 /PRNewswire/ -- Music icon Bob Dylan will star in an innovative multi-platform marketing campaign for the 2008 Cadillac Escalade that integrates his critically acclaimed XM Radio show, "Theme Time Radio Hour." The campaign highlights XM as a standard feature in the Escalade through TV, online and print. Coinciding with the campaign's launch, Dylan's critically acclaimed "Theme Time Radio Hour," which offers a mix of music based around a weekly theme, will include a "Cadillac"-themed episode, premiering October 24.

The campaign launches with a :30 second television spot titled "Detour." An online video vignette and a 30-minute sample preview of the "Cadillac" episode of Dylan's XM show are available at http://www.xmradio.com/dylan-cadillac, and starting October 24 at http://www.mycadillacstory.com and http://www.cadillac.com. The campaign features Dylan behind the wheel of a Cadillac driving across a remote desert listening to XM. Print and online advertising will begin running in November.

More information on "Theme Time Radio Hour," including detailed broadcast schedules, is available online at http://www.xmradio.com/bobdylan

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NEWS: Bob Dylan to Star In Multi-Platform Marketing Campaign For 2008 Cadillac Escalade

FORMAT: B-Roll

ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2, contact information and more available at: http://www.prnewswire.com/broadcast/30265/press.html

B-ROLL INCLUDES:

• footage from :30 commercial and 2 minute online video

VIDEO PROVIDED BY: XM Satellite Radio and Cadillac

CONTACT: FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL:
MultiVu Media Relations, 1-800-653-5313 EXT. 3

Video: Hard copy requests, downloadable MPEG2, contact information and more available at:
http://www.prnewswire.com/broadcast/30265/press.html

Web site: http://www.xmradio.com/bobdylan

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Profile: International Entertainment