Paul Korda . com - The Web Home of Paul Korda, singer, musician & song-writer.

International Entertainment News

Thursday, October 11, 2007

'Fantastic Four' Sweepstakes Surfs Into Continental Tire Dealerships

'Fantastic Four' Sweepstakes Surfs Into Continental Tire Dealerships

CHARLOTTE, N.C., Oct. 11 /PRNewswire/ -- Continental Tire North America, Inc. (CTNA) is teaming with Twentieth Century Fox Home Entertainment to present the "Continental Tire Power of 4 Sweepstakes." Consumers, who purchase any four Continental-brand tires from September 17th to January 17th 2008, will receive a digital picture frame, and have an opportunity to enter the "Power of 4 Sweepstakes" which includes, Grand Prize -- FANTASTIC FOUR: RISE OF THE SILVER SURFER customized 2007 Dodge Charger -- Built by West Coast Customs featuring Giovanna Wheels; 1st Prize-specially-designed custom Gibson guitar; 2nd Prize -- X-Box 360 with a Fantastic Prize Pack; and 3rd Prize -- FANTASTIC FOUR: RISE OF THE SILVER SURFER DVD.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071011/CLTH059 )

This offer and sweepstakes is a great way for us to celebrate the DVD release of the summer block buster hit FANTASTIC FOUR: RISE OF THE SILVER SURFER. The movie will be released in stores October 2nd.

"This program will expose the Continental brand to millions of consumers. We felt that the promotion with Twentieth Century Fox's DVD release of the FANTASTIC FOUR: RISE OF THE SILVER SURFER was a perfect fit," said Travis Roffler, CTNA's Director of Marketing. "It's not only a perfect venue to build brand image for Continental, but it provides a unique and exciting way to sell tires."

Roffler added that the sweepstakes will be supported with point-of-sale displays at 3,000 Continental tire dealerships nationwide; with a Web banner ad campaign; and with ads in Primedia, HFM and DUB Magazine. The film debuted in mid-June, and grossed over $273 million worldwide box-office.

The Fantastic Four, from legendary Marvel Comics, is considered the "First Family" of Superheroes. It is the longest running comic book series in history, running continuously for more than 40 years, having launched in 1961.

   For more information on the sweepstakes, visit www.contisweeps.com.   For press information go to www.ctnamedia.com   

Continental Tire North America, Inc. (www.continentaltire.com), based in Charlotte, North Carolina, is a company of Germany-based Continental AG, a leading automotive supplier of brake systems, chassis components, vehicle electronics, tires and technical elastomers. In 2006 the corporation realized sales of EUR 14.9 billion ($20.2 billion USD). It has a worldwide workforce of around 85,000.

A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on VHS, DVD and Blu-ray Disc (BD) as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets -- from mass merchants and warehouse clubs to specialty stores and e-commerce -- throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.

First Call Analyst:
FCMN Contact:

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20071011/CLTH059
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN6
PRN Photo Desk, photodesk@prnewswire.com

Source: Continental Tire North America, Inc.

CONTACT: Dana Zamalloa of Continental Tire North America, Inc.,
+1-704-583-8165, dana.zamalloa@conti-na.com

Web site: http://www.contisweeps.com/
http://www.ctnamedia.com/
http://www.continentaltire.com/


Profile: International Entertainment

0 Comments:

Post a Comment

<< Home