ExerciseTV and Lionsgate Join Forces to Create and Distribute Workout Programs, Launching Fresh Fitness Personalities and Spotlighting Hot Fitness Trends

ExerciseTV and Lionsgate Join Forces to Create and Distribute Workout Programs, Launching Fresh Fitness Personalities and Spotlighting Hot Fitness Trends

STAR TRAINERS Series Will Be First DVDs Released; Currently Available Exclusively on ExerciseTV's Online Store; Available in Retail Stores on December 18, 2007

LOS ANGELES, Oct. 1 /PRNewswire/ -- ExerciseTV, the first comprehensive on-demand network dedicated to fitness, sports training and motivational programming, and Lionsgate (NYSE:LGF) , the leading independent filmed entertainment studio and a leading distributor of fitness DVDs, have announced a new partnership to create and distribute workout programs that will launch new fitness personalities and spotlight the latest in fitness trends. These ExerciseTV/Lionsgate programs will be available to consumers via multiple platforms and venues: including through ExerciseTV's online store at www.exercisetv.tv; via video-on-demand (VOD) on ExerciseTV; and on DVD through retail outlets.

The partnership will premiere its first joint production this fall, with the DVD release of the STAR TRAINERS series, produced by ExerciseTV and distributed by Lionsgate. The three DVDs will be available for purchase individually or as a package exclusively on ExerciseTV's online store through December 2007. The STAR TRAINERS DVD series will be available in retail outlets across the country beginning on December 18, 2007. Individual STAR TRAINERS workout programs can be seen on ExerciseTV via video-on-demand (VOD).

"We're really excited about working with Lionsgate to bring top-notch workout programs to a wide national and international audience," says Jake Steinfeld, founder of ExerciseTV and CEO of Body by Jake Global. "ExerciseTV is on the frontlines of fitness, and by partnering with one of the top producers and distributors of fitness DVDs, we look forward to motivating a whole new audience to get fit and live healthy lifestyles."

"We've been very impressed with what ExerciseTV has done to make world- class fitness programming available all day, everyday, with its free VOD workout programming," says Anne Parducci, Executive Vice President, marketing for Lionsgate. "Bringing ExerciseTV's unique fitness expertise into the Lionsgate fold will only further enhance our position as leaders in the fitness market."

Lionsgate possesses one of the most extensive and high-profile fitness DVD libraries in the industry and already boasts the top four fitness DVDs among all releases in 2007. Dancing With The Stars: Cardio Dance has accounted for more than $1 million in consumer spending in its first month of release including higher week one sales than any other fitness DVD to date. In addition, Lionsgate is the longtime distributor of Denise Austin DVDs, currently claiming two of the top four titles for the year, according to Nielsen data, building on her success as one of the top names in fitness. Lionsgate's fitness DVD releases of The Biggest Loser - The Workout, Vol. 1 and The Biggest Loser - The Workout, Vol. 2 have earned more than $4 million, making it one of the most successful fitness brands on DVD today. Lionsgate has also recently acquired another longtime fitness DVD success -- Kathy Smith -- one of the biggest names in the fitness industry.

The first DVD releases from the new alliance between ExerciseTV and Lionsgate will be the STAR TRAINERS series of three DVDs featuring ExerciseTV's own acclaimed "Star Trainers," Rob Glick, Violet Zaki, Gay Gasper, Kimberly Spreen and Kendell Hogan, who rank among the best fitness trainers in the world:

   STAR TRAINERS: AB BLAST provides a total of five 10-minute workouts from   the five expert trainers. This program combines the diverse and innovative   techniques of each of the Star Trainers, whose cutting-edge workouts   produce unbelievable results. This lively and challenging ab series   features:   -- ABsolutely Beautiful with Rob Glick   -- ABsession with Violet Zaki   -- Espresso Abs with Gay Gasper   -- Core Blast with Kimberly Spreen   -- Peak Performance Abs with Kendell Hogan    STAR TRAINERS: CARDIO will unleash the body's fat-burning potential.   Designed for heart health and weight loss, this cardio series offers five   fun and easy-to-follow workouts that get the heart pumping for a complete   body transformation. Each of the Star Trainers uses his or her distinct   style in 30-minute workouts that challenge and motivate from start to   finish:   -- Cardio Party with Rob Glick   -- Cardio Kick-Butt with Violet Zaki   -- Cardio Espresso with Gay Gasper   -- Power Within with Kimberly Spreen   -- Peak Performance Cardio with Kendell Hogan    STAR TRAINERS: STRENGTH is designed to shape, tone and sculpt a rock-hard   body. In this sensational series of strength training workouts, the Star   Trainers put their own unique twists on traditional toning to deliver   fresh and edgy workouts that burn calories and build lean muscle.  The DVD   features five 20-minute, cutting-edge workouts from each of the five Star   Trainers:   -- DeFINE with Rob Glick   -- Strength Zone with Violet Zaki   -- Strength Espresso with Gay Gasper   -- Strength in Motion with Kimberly Spreen   -- Peak Performance Sculpt with Kendell Hogan.    ABOUT EXERCISETV  

ExerciseTV is a multi-platform television network dedicated to fitness, motivation and sports training, designed exclusively for video-on-demand (VOD) and emerging media platforms. ExerciseTV is the first VOD network to offer advertisers the opportunity to seamlessly integrate their messages into the network's programming. The network, which launched in January 2006, is currently available in more than 20 million homes in the United States via Comcast, Time Warner Cable, Cox Communications and Bresnan Communications. ExerciseTV was founded by Jake Steinfeld of "Body by Jake," and developed by Comcast Corporation (NASDAQ:CMCSA) (NASDAQ:CMCSK) , the nation's leading provider of cable, entertainment and communications products and services. ExerciseTV is managed by Comcast, with New Balance Athletic Shoe, Inc., and Time Warner Cable acting as additional equity partners. For more information, please visit www.exercisetv.tv.

ABOUT LIONSGATE

Lionsgate is the leading independent filmed entertainment studio, winning the 2006 Best Picture Academy Award(R) for CRASH, generating two consecutive years of $300 million-plus domestic theatrical box office, operating a $500 million-plus home entertainment business and producing a broad slate of prime time television series for fiscal 2007. It is a premier producer and distributor of motion pictures, television programming, home entertainment, family entertainment, and video-on-demand content. Its prestigious and prolific library of more than 10,000 titles is a valuable source of stable, recurring revenue and a foundation for the growth of the Company's core businesses. The Lionsgate brand is synonymous with original, daring, quality entertainment in markets around the world.

First Call Analyst:
FCMN Contact:

Source: ExerciseTV

CONTACT: Jenny Snegaroff, +1-310-474-7717, jennysnegaroff@earthlink.net,
or Diane Morgan, +1-310-738-9508, dianemmorgan@earthlink.net, both for
ExerciseTV; or Jennifer Sandler, +1-310-255-4072, jsandler@lionsgate.com; or
Elizabeth Atler, +1-212-689-6360, Elizabeth_atler@bhimpact.com, both for
Lionsgate

Web site: http://www.exercisetv.tv/

---

Profile: International Entertainment