Critical Mention Offers Enhanced Reporting and Data Export Tool

Critical Mention Offers Enhanced Reporting and Data Export Tool

Critical Mention Report Builder(SM) creates custom reports with hundreds of media mentions including links to video and the ability to export data for further media measurement and analysis

NEW YORK, Oct. 30 /PRNewswire/ -- Critical Mention, providers of the most comprehensive real-time Web-based television and radio search and monitoring platform for corporate communications and business intelligence professionals, today announced the release of an enhanced broadcast reporting tool which includes data export capabilities.

Critical Mention's Report Builder tool allows users to generate customized, up-to-the-minute video broadcast reports, anytime, anywhere, without reliance on third-party vendors. With the Report Builder tool, clients distribute links to annotated web-based reports that include full motion broadcast video, captioning, user comments and metadata. Reports include a summary header so the potential impact of the news can be quickly gauged based on the volume of coverage and cumulative audience and publicity estimates. The raw data from the report can be exported to Excel or XML for teams tasked with further analysis and measurement.

"Customers were frustrated with the existing options in the marketplace, including slow response time, exorbitant pay-per-hit pricing plans and limited access to the underlying data," said Doug DeSimone, Sr. Vice President of Operations for Critical Mention. "With Report Builder, our clients can create a web report with news that aired seconds ago or roll-up coverage from the previous month, and distribute the link to internal or external stakeholders."

The tool is available as an upgrade to a client's existing annual subscription to Critical Mention's web-based search engine. Additionally, clients can enlist the services of Critical Mention's editorial services team, which can deliver custom reports and data files on a daily or weekly basis.

"The ROI of the Report Builder can be immediate," DeSimone added. "A single week of heavy media coverage can pay for the entire annual subscription fee, and if you find yourself in reputation or crisis management mode, the time saved in getting actionable information to decision makers is invaluable."

Availability

The Report Builder tool is available immediately. Please visit Critical Mention, or call 212-398-1141 for more information.

About Critical Mention

Critical Mention Inc., providers of the most comprehensive Web-based television search and broadcast monitoring platform, is changing the way corporate communications and business intelligence professionals search, track and view critical information from television news. Never before has TV been made available as a searchable medium, to be incorporated as a vital component to intelligence gathering and crisis management. Critical Mention provides clients the ability to search over 5 million clips and 50 terabytes of indexed television information, watch a clip within seconds of airing, and securely share clips with colleagues and clients. Critical Mention currently serves more than 500 clients, including Fortune 500 companies and market leaders in corporate communications, financial services, professional services industries, as well as political, non-profit and government entities. Founded in 2002, Critical Mention (www.criticalmention.com) is privately held, with headquarters in New York City.

Source: Critical Mention

CONTACT: Sharon Tolpin, +1-212-400-8678, stolpin@criticalmention.com, or
JJ Pullaro, +1-212-400-8670, jpullaro@criticalmention.com, both of Critical
Mention

Web site: http://www.criticalmention.com/

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Profile: International Entertainment