BooKoo Energy Partners With Victory Records for 2007 Tour

BooKoo Energy Partners With Victory Records for 2007 Tour

ADDISON, Texas, Oct. 16 /PRNewswire-FirstCall/ -- BOOKOO ENERGY DRINK (BooKoo Beverages Inc.) has partnered with Victory Records to become a presenting sponsor of the 2007 rendition of the Victory Records Tour, which features high energy pop, rock, and punk acts.

The Victory Record Tour hits 35 cities in the US October 25th through December 8th. Featured acts include Bayside, June, the Sleeping, A Day to Remember, and Driver Side Impact.

"The 'Victory Records Tour' allows BooKoo Energy to connect with a fan base that is very passionate about the music they listen to. We did not want to just slap the BooKoo name on any tour. We really wanted to partner with a strong record label with an edgy attitude that fits well with BooKoo Energy," said Paul Herrera, Advertising Manager. "We hope our relationship with Victory Records and its fan base will help bring strong artists, strong music, and the best tasting energy drinks to fans that might not even know they exist."

About BOOKOO ENERGY DRINK (BooKoo Beverages Inc.):

BooKoo develops, produces, markets and distributes alternative beverage category energy drinks under the BooKoo(R) brand name. The company's success has been attributable to its unique marketing efforts, such as being the first to market the 24-ounce size and 5.75oz slammable shot. BooKoo Energy comes in a variety of flavors like Wild Berry, Citrus, Bite, Zero-Carb Wild Berry, Jugo Energy Juice and new Punch. BooKoo currently sells and distributes its products in 43 states throughout the United States and parts of Canada through its network of regional bottlers and other direct store delivery distributors, including independent Coca-Cola, Pepsi, Cadbury Schweppes, beer and other wholesale distributors. BooKoo also intends to expand its distribution network through alternative distribution arrangements, including direct delivery. BooKoo's products are sold primarily to mainstream convenience and grocery store chains, drug stores, gas stations and other mainstream and discount consumer stores.

About Victory Records Inc:

Victory Records is the #1 independent Rock Label in the US and is a full service company; audio/video, publishing and merchandise.

Victory Records plays host to 50 active bands and star studded catalog including platinum selling artist such as Taking Back Sunday, Hawthorne Heights, Atreyu, Thursday, and Silverstein.

Victory Records is the only label with its own social networking site, full time traveling promotions teams, media player, label pod-cast, and specialized websites all working in unison to reach music fans in every aspect of their daily lives.

   VICTORY RECORDS TOUR PRESENTED BY BOOKOO ENERGY DATES:    10/25/07 -- Baltimore, MD -- Rams Head Live   10/26/07 -- New York City, NY -- Nokia Theatre   10/27/07 -- Philadelphia -- The Trocadero   10/28/07 -- Norfolk, VA -- Norva Theatre   10/29/07 -- Charolette, NC -- Treamont Music Hall   10/30/07 -- Atlanta, GA -- The Masquerade   11/01 & 02/07 -- Orlando, FL -- The Social   11/03/07 -- Ft. Lauderdale, FL -- Revolution   11/04/07 -- St. Petersbug, FL -- State Theatre   11/06/07 -- Houston, TX -- Numbers   11/07/07 -- San Antionio, TX -- White Rabbit   11/08/07 -- McAllen, TX -- South Texas College   11/09/07 -- Dallas, TX -- The Door   11/11/07 -- Las Vegas, NV -- Jillian's   11/12/07 -- Tempe, AZ -- The Clubhouse   11/13/07 -- San Diego, CA -- House of Blues   11/15/07 -- Anaheim, CA -- House Of Blues   11/16/07 -- Los Angeles, CA -- Henry Fonda   11/17/07 -- San Francisco, CA -- Slims   11/18/07 -- Orangevale, CA -- The Boardwalk   11/19/07 -- Portland, OR -- Hawthorne Theater   11/20/07 -- Seattle, WA -- El Corazon   11/23/07 -- Salt Lake City, UT -- Avalon   11/24/07 -- Englewood, CO -- Gothic Theatre   11/26/07 -- Papillion, NE -- The Rock   11/27/07 -- St Paul, MN -- Station 4   11/29/07 -- Chicago, IL -- House Of Blues   11/30/07 -- Covington, KY -- The Madhatter   12/01/07 -- Detroit, MI -- St. Andrews   12/02/07 -- Cleveland, OH -- House of Blues   12/03/07 -- Buffalo, NY -- Xtreme Wheelz   12/04/07 -- Pittsburgh, PA -- Mr. Small's   12/06/07 -- Boston, MA -- Middle East   12/08/07 -- Asbury Park, NJ -- Stone Pony    Visit the artists sites at:   http://www.myspace.com/bayside   http://www.myspace.com/june   http://www.myspace.com/thesleeping   http://www.myspace.com/adaytoremember   http://www.myspace.com/driversideimpact   and   http://www.victoryrecords.com/  

First Call Analyst:
FCMN Contact: paul.herrera@bookooenergy.com

Source: BooKoo Beverages Inc.

CONTACT: Steve Ruffini, CFO of BooKoo Beverages, Inc., +1-972-818-3862,
ext. 280, steve.ruffini@bookooenergy.com; or Advertising, Paul Herrera,
Advertising Manager of BooKoo Beverages, Inc., +1-972-818-3862, ext. 227; or
Mark Bubb, Director of Promotions-Marketing-Sponsorship for Victory Records
Tour, +1-312-666-8661

Web site: http://www.bookooenergy.com/
http://www.victoryrecords.com/

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Profile: International Entertainment