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Thursday, October 25, 2007

Bang & Olufsen Launches New MP3 Player for Holiday 2007 Season

Bang & Olufsen Launches New MP3 Player for Holiday 2007 Season

Giving Never Sounded So Good ...

ARLINGTON HEIGHTS, Ill., Oct. 25 /PRNewswire/ -- Bang & Olufsen, the global provider of exclusive, high quality audio and video products, announces the arrival of its new MP3 player, renowned for its cutting edge style and dynamic CD sound quality. Additionally, Bang & Olufsen presents a variety of holiday gift ideas, including a stylish Bluetooth headset, robust computer loudspeakers, and a distinct home telephone that enables clear and concise communication.

   (Logo: http://www.newscom.com/cgi-bin/prnh/20060413/CGTU021LOGO-a          http://www.newscom.com/cgi-bin/prnh/20071025/AQTH144-a          http://www.newscom.com/cgi-bin/prnh/20071025/AQTH144-b)    BeoSound 6 New MP3 Player  

For those who seek the ultimate sound quality while listening to their favorite digital music files, BeoSound 6 proves to be the top choice! Its superior sound performance rivals that of home audio systems. When compared to other MP3 players, BeoSound 6 has a very clear and pure CD sound quality, due to its high performance on signal to noise playback.

BeoSound 6 allows up to 40 hours of playback (which is double the market standard for battery life). It has a storage capacity of up to 1000 songs and can be utilized with any PC or MAC based operating systems -- making it the MP3 player of choice for those who value quality over quantity!

Focusing on high quality materials and detailed craftsmanship, BeoSound 6 looks as good as it sounds. Surrounded by a stainless steel frame and featuring a black soft-touch lacquered surface and a black scratch-resistant glass display (with a resolution of 128 x 160 pixels), the result is crystal clear impeccable sleek design.

BeoSound 6 will be delivered with an exclusive, slim fit leather case. BeoSound 6 can be operated while positioned in the case and it also stores the A8 earphones when not in use. MSRP $600.00 USD

EarSet 2 -- Tonal Precision and Superb Comfort

EarSet 2 is the first Bang & Olufsen wireless, Bluetooth headset to enter the market place. It offers superb comfort with its ergonomic design and an unprecedented sound quality with its innovations in speech and sound reproduction. It can be used together with Serene, as well as any other mobile phone with a standard Bluetooth interface.

EarSet 2 sets new standards in sound quality with its two omni-directional microphones (that are placed merely 30 millimeters apart) and advanced digital signal processing that ensure the experience of a true, face-to-face conversation. The omni directional microphones block out wind noise and together compensate, filter and suppress any and all exterior sounds. The speech quality is also greatly enhanced as EarSet 2 contains a completely closed cabinet and miniature speaker unit. The unit is supported by air vents and a bass port which ensures a frequency response that offers a very high degree of tonal precision.

Simply fold out the short microphone arm and EarSet 2 is switched on, fold it back in and it is switched off. It is beautifully crafted in anodized aluminum and soft touch plastic surfaces. When not in use, EarSet 2 may be stored and transported in a designed container that also conveniently serves as a charger. MSRP $350.00 USD

BeoCom 4 -- Form and Function, Redefined

Standing upright, this two component handset and base combination offers exceptional convenience and unrivalled ease-of-use. BeoCom 4 is Bang & Olufsen's latest masterpiece that is asymmetrically divided into two halves and therefore provides a high level of interaction. When placed together the two units form a distinct tower, when apart they offer two separate, fully functioning visual identities.

BeoCom 4 is very light weight and is operated through a smooth, raised wheel located on the handset. The wheel is navigated with one-step thumb operation allowing the user to scroll through the built in phone book and call list. High sound quality reproduction from the built in loudspeaker is ensured by a combination of Bang & Olufsen skills in acoustics and advanced digital signal processing. The handset, consisting of a loudspeaker and microphone, is built upon the same design concept as our award winning earphones, where individual adaptation to each user is applied.

BeoCom 4 features a smooth and durable surface, ensured by an extensive ultra violet lacquering process which produces a highly scratch-resistant surface. BeoCom 4 comes in black, blue, and beige, has caller ID and call waiting functionality. MSRP $350.00 USD

BeoLab 4 PC/MAC -- The Ultimate Computer Loudspeaker

BeoLab 4 is the first dedicated and self amplified PC and MAC based computer loudspeaker from Bang & Olufsen which offers a very compact design with robust sound. BeoLab 4 is the perfect solution for those who rely on computers for any and all sources of entertainment. Given the increasing role music plays on the development of computer games and digital music sharing and listening, Bang & Olufsen has come up with the ultimate solution to enhance the listening experience.

Based on our proprietary digital ICEpower(R) amplifier technology, BeoLab 4 enables very large sound to be produced from such a small speaker shape. With its unconventional pyramid-structure, BeoLab 4 is approx. 8 inches high and 9 inches wide, yet it delivers impeccable range within the entire audio spectrum, from deep bass to high treble.

BeoLab 4 is an intelligent loudspeaker that automatically adjusts the bass according to the volume level. When playing at normal volume, the bass provides the foundation for a natural "soundscape". Conversely, the bass is adjusted downwards when the volume is high, to avoid damaging the bass unit. This self adjusting patented system by Bang & Olufsen is called ABL (Adaptive Bass Linearization), and it has proven its worth in our loudspeakers for many years. BeoLab 4 connects easily to a PC or a Mac using a normal mini-jack plug and is immediately ready to use for plug and play operation. It can also link up to the BeoSound 2 MP3 player or any other MP3 player on the market. BeoLab 4 is available in red, blue and black. MSRP is $990.00 USD

About Bang & Olufsen a/s

Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world renowned for its distinctive range of quality consumer electronic products that represent our vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. The Bang & Olufsen Group manufactures a unique range of televisions, music systems, loudspeakers, telephones, and multimedia products. With more than 2,400 employees and products sold in more than 60 countries worldwide, Bang & Olufsen turnover for the 2006/07 financial year was DKK 4,376 million (USD 801 million). Further information about Bang & Olufsen a/s is available from http://www.bang-olufsen.com/

About Bang & Olufsen America, Inc.

Headquartered in the Greater Chicago Area, Bang & Olufsen America, Inc. is a fully owned subsidiary of Bang & Olufsen a/s of Struer Denmark. It was founded in 1972 and provides support and development for 54 retail showrooms in the continental US, Mexico, Dominican Republic, and Canada.

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20060413/CGTU021LOGO-a
http://www.newscom.com/cgi-bin/prnh/20071025/AQTH144-a
http://www.newscom.com/cgi-bin/prnh/20071025/AQTH144-b
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: Bang & Olufsen

CONTACT: Leena Hamdi of Bang & Olufsen America, Inc., +1-847-590-4925,
lhi@bang-olufsen.dk

Web site: http://www.bang-olufsen.com/


Profile: International Entertainment

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