Vibes Media's iRadio Helps Stations Connect With Listeners, to the Tune of 40 Million Messages

Vibes Media's iRadio Helps Stations Connect With Listeners, to the Tune of 40 Million Messages

Vibes' iRadio delivers fully scalable, measurable interactive mobile campaigns that drive listener loyalty and increase revenue

CHICAGO, Sept. 13 /PRNewswire/ -- Vibes Media, the leading provider of interactive text message and mobile content marketing programs, announced today that its programs on behalf of radio networks and individual radio stations have surpassed 40 million messages. Of the 40 million messages, 50% percent were sent by consumers -- setting a new precedent for consumer engagement and response, and clearly establishing Vibes as the leader in creating listener loyalty with two-way interactive mobile campaigns.

"Anyone can blast messages out to their audience but the true value our company brings to the table extends beyond a low-cost tool or tactic," said Jack Philbin, co-founder and president of Vibes Media. "Vibes has handled more mobile programs than anyone in the industry, and time and time again we have proven that, if executed correctly and strategically, mobile programs are far more successful if an ongoing, two-way dialogue is established with the audience. Radio's adoption of mobile is the perfect example of an industry utilizing this medium to increase consumer loyalty and at the same time increase revenue by delivering higher value to advertisers."

Vibes has been at the forefront of leveraging mobile technology to help radio networks and stations interact with listeners. Since launching its award-winning iRadio(TM) platform in the summer of 2003, Vibes has helped radio stations across the United States -- including market-leading stations in the country's top DMAs -- generate millions of dollars in sponsorship revenue.

Vibes' iRadio gives stations the ability to interact and boost loyalty with thousands of listeners in a more personalized way. Listeners can participate in promotions and contests via their cell phones without getting shut out by busy signals, and everyone who sends a message receives a response, regardless of service provider. Using iRadio, program directors and on-air personalities can effectively customize contests and promotions according to listener response in real-time. By harnessing the interactive power of text messaging, radio stations can engage listeners in one-on-one dialogue and large scale contests where listeners can text requests, shout-outs and votes using the cell phone they already have in their hand. Sponsors like the fact that each message to the listener can be tagged with a "powered by" message, making each communication brand-specific.

About Vibes Media

Vibes has been on the forefront of the mobile marketing industry since 1998. After launching the first mobile campaign in the U.S., the company has gained a reputation for developing innovative client solutions that include the first product for the radio industry, the first Text-2-Win program, the first Text-2-Screen event and the first Text Adventure game. Recently recognized by Inc. Magazine as one of the top 100 fastest growing U.S. companies for 2007, Vibes continues to change the industry landscape with an unconventional approach to mobile marketing. The company's unique blend of technology, strategic planning and creativity helps clients identify the right time, location and mobile tactic necessary to optimize audience interaction and generate a greater ROI. For more information, please visit http://www.vibes.com/.

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Source: Vibes Media

CONTACT: Tom Giovingo of Vibes Media, +1-312-235-3087, tom@vibes.com; or
Adam Selwyn of Dig Communications, +1-312-577-1753,
aselwyn@digcommunications.com, for Vibes Media

Web site: http://www.vibes.com/

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Profile: International Entertainment