TV Land's Family Table Again Partners With Casa* to Celebrate Family Day - A Day to Eat Dinner With Your Children(TM) on Monday, September 24

TV Land's Family Table Again Partners With Casa* to Celebrate Family Day - A Day to Eat Dinner With Your Children(TM) on Monday, September 24

TVLand.com Launches Family Day Pledge Page

NEW YORK, Sept. 4 /PRNewswire/ -- TV Land's Family Table: Share More Than Meals has teamed up with The National Center on Addiction and Substance Abuse (CASA) at Columbia University to once again celebrate Family Day -- A Day to Eat Dinner with Your Children(TM) on Monday, September 24, 2007. Beginning today, people committed to eating together on Family Day can go to FamilyTable.info to register participation for their family, friends and loved ones.

CASA's Family Day -- A Day to Eat Dinner with Your Children(TM), which was created in 2001, is a national effort designed to promote the benefits that come from the parental engagement fostered in families who dine together regularly. More than a decade of CASA research has consistently shown that the more often children eat dinner with their families, the less likely they are to smoke, drink or use illegal drugs. Together, CASA and The Family Table have set a goal of registering millions of Americans to pledge to have dinner as a family on September 24th and, hopefully, use Family Day as a catalyst to make family dinners a regular part of their lives.

TV Land's Family Table: Share More Than Meals was created in partnership with Nickelodeon's Nick at Nite in 2003 to remind viewers about the emotional and social benefits that come from taking the time to sit down and share with one another. Through a series of promotional spots -- which TV Land airs in regular rotation daily -- the network encourages viewers to experience the benefits of dining together.

"We are so honored to work with CASA again in supporting its efforts to make Family Day a national priority," states Larry W. Jones, President, TV Land. "TV Land is committed to encouraging people to share meals together and our hope is that everyone will register at FamilyTable.info to eat dinner together on Family Day and then use that day as a reminder of the many benefits that come from family dining."

"CASA is delighted to be partnering with TV Land's Family Table initiative for the third straight year. We applaud TV Land for recognizing that the communication and parental engagement fostered around the family dinner table is crucial to preventing America's kids from abusing substances," says Joseph A. Califano, Jr., CASA's chairman and president and the former U.S. Secretary of Health, Education, and Welfare. "We're grateful to TV Land for reminding parents that what their kids really want at the dinner table is THEM!"

Now seen in over 90 million U.S. homes, TV Land is dedicated to building the ultimate Baby Boomer entertainment brand on all platforms. Armed with a slate of new original programming, newly acquired Classic TV and movies, multiplatform content and Cause Change, a new pro-social initiative, the network is uniquely positioned to cater to America's 78 million Baby Boomers, the first generation of Americans who grew alongside television. TV Land's program mix features hit originals, popular dramas, sitcoms, westerns and Retromercials. TV Land's roster includes hits like All in the Family, M*A*S*H, The Andy Griffith Show and several others. Furthering the network's commitment to develop original programming that complements its roster of acquisitions, the network regularly showcases original series and specials like I Pity The Fool, Sit Down Comedy with David Steinberg, TV Land Myths and Legends, Generation Boom, TV Land Confidential and the upcoming original series High School Reunion.

MTV Networks, a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) , is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 135 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

CASA is the only national organization that brings together under one roof all the professional disciplines needed to study and combat all types of substance abuse as they affect all aspects of society. CASA has issued 64 reports and white papers, published one book, conducted demonstration projects focused on children, families and schools at 190 sites in 72 cities and counties in 29 states plus Washington, DC and a Native American tribal reservation, and has been testing the effectiveness of drug and alcohol treatment, in a variety of programs and drug courts. For more information visit www.casacolumbia.org.

   *The National Center on Addiction and Substance Abuse at Columbia    University is neither affiliated with, nor sponsored by, the National    Court Appointed Special Advocate Association (also known as "CASA") or    any of its member organizations, or any other organizations with the name    of "CASA".  

First Call Analyst:
FCMN Contact:

Source: TV Land

CONTACT: Rachel Sandler, +1-212-846-4412, or Vanessa Reyes-Smith,
+1-310-752-8081, both of TV Land, or Lauren Duran, of CASA, +1-212-841-5260

Web site: http://www.tvland.com/
http://www.familytable.info/
http://www.casacolumbia.org/

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Profile: International Entertainment