Studiocom Brings New Life to NicktoonsNetwork.com with Animated Character Creation

Studiocom Brings New Life to NicktoonsNetwork.com with Animated Character Creation

Digital agency creates animated character and logo for popular television network

ATLANTA, Sept. 5 /PRNewswire/ -- Studiocom, an award-winning digital agency, brings new life to NicktoonsNetwork.com, a Web site for 24-hour animation channel Nicktoons Network. After a request for several agencies to propose new concepts for NicktoonsNetwork.com, Studiocom came to the table with a new character and logo that would not only change the experience of users on the Web site, but also capture the brand attributes and personality of Nicktoons Network.

Although Nicktoons Network was only seeking a Web site redesign, Studiocom's creative team decided to go beyond the request and create a character that would both connect with animation fans and also act as the interface for the Web site. The result is an animated robot that works double-time as the face of Nicktoons Network online and the actual interface, displaying information and video for users.

"When presented with the opportunity to create something that would take NicktoonsNetwork.com to the next level, animation fans were top-of-mind," said Maurizio Villarreal, Creative Director, Studiocom. "In brainstorming the options, we wanted to create a dynamic experience that would capture the essence of Nicktoons Network. The animated robot character brings the Nicktoons Network personality to life in a big way."

About Studiocom

Founded in 1998, Studiocom, a full-service digital agency, creates innovative consumer experiences, including virtual communities and online brand loyalty programs . A WPP company since 2005, Studiocom, an industry innovator, has developed a proprietary online multi-player community platform and has been the recipient of several marketing awards. Studiocom operates independently and is headquartered in Atlanta, with offices in Los Angeles, Boston and Bogota, Colombia. Clients include The Coca-Cola Company, Mattel, Activision, CVS, Nestle, Dunkin Donuts, Baskin Robbins, Turner Broadcasting System, and Twentieth Century Fox. For more information, please visit www.studiocom.com.

About Nicktoons Network

Nicktoons Network is the fastest growing kids' network* and offers a 24- hour schedule featuring programming such as the Nicktoons Network Animation Festival, Skyland, Kappa Mikey, The Secret Show and Martin Mystery, as well as a roster of hits that have defined kids' and animation lovers' TV, including Avatar: The Last Airbender, Invader Zim, Danny Phantom, SpongeBob SquarePants, The Fairly OddParents and The Adventures of Jimmy Neutron, Boy Genius. Nicktoons Network is a part of the MTV Networks expanded suite of channels available for digital distribution. The new channels include MTV Hits, MTV Jams, Nicktoons Network and VH1 Mega Hits, expanding and strengthening MTV Networks' digital offerings to thirteen services.

Nicktoons Network currently reaches 48 million homes via cable, digital cable and satellite, and can be seen on Cablevision, Charter Communications, Comcast Cable, Cox Communications, DirecTV, DISH Network and Time Warner Cable. Nicktoons, and all related titles and logos are property of Viacom, Inc.

*Nicktoons Network is the Fastest Growing Kid's Network among K2-11, K6- 11, K6-14 and K12-17. Source: Nielsen Media Research, 8/28/06-7/29/07 vs. 8/29/05-7/30/06. (Live) US AA%

First Call Analyst:
FCMN Contact:

Source: Studiocom

CONTACT: Alaina Robertson, Marketing & PR Specialist, +1-770-984-1035
x. 162, arobertson@studiocom.com, of Studiocom

Web site: http://www.studiocom.com/

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Profile: International Entertainment