Sirius Launches All-Sports Channel

Sirius Launches All-Sports Channel

SIRIUS Sports Central channel 123 showcases a spectrum of sports talk

New lineup features exclusive SIRIUS programs plus Tony Bruno Show and other Sporting News Radio programming

NEW YORK, Sept. 10 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio (NASDAQ:SIRI) , unveiled today a new all-sports channel, SIRIUS Sports Central channel 123, which features a new and improved lineup showcasing several new exclusive talk programs, Sporting News Radio programming and live game broadcasts.

(Logo: http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125 )

The new channel -- which provides SIRIUS listeners with a forum to discuss a variety of professional and college sports -- is the all-sports complement to other dedicated sports channels on SIRIUS -- SIRIUS NFL Radio channel 124, SIRIUS NASCAR Radio channel 128 and NBA Radio on SIRIUS channel 127.

The Tony Bruno Show, hosted by the award-winning Bruno, one of sports radio's most respected personalities, airs weekdays from 9:00 am - 1:00 pm ET on SIRIUS Sports Central channel 123. Other Sporting News radio programs including The Arnie Spanier Show (weekdays, 7:00 - 10:00 pm ET), Todd Wright Tonight (weekdays, 10:00 pm - 2:00 am ET) and The David Stein Show (weekdays, 2:00 - 6:00 am ET) also air on SIRIUS.

SIRIUS has also added several new exclusive sports talk shows to its weekday lineup on SIRIUS Sports Central including:

    -- SIRIUS Fight Club, hosted by Randy Gordon, former editor-in-chief of       The Ring magazine and former Chairman of the New York State Athletic       Commission, airs Tuesdays from 1:00 - 3:00 pm ET.  Gordon covers       boxing and Mixed Martial Arts on a show that provides an in-depth look       at the sweet science and one of the world's fastest-rising sports.     -- The SIRIUS College Football Coaches Show, hosted by Jack Arute and       former Auburn Tigers head coach Terry Bowden, airs every Wednesday       from 1:00 - 3:00 pm ET.  Arute and Bowden interview coaches and       players from around the country and preview the weekend's best college       match-ups.     -- Every Thursday from 1:00 - 3:00 pm ET, Scott Lancaster, author of the       book "Fair Play: Making Organized Sports a Great Experience for Your       Kids," hosts the call-in show SIRIUS Presents the ABCs of Sports.       Lancaster takes calls from young competitors, parents and coaches, and       discusses ideas for making youth sports more enjoyable for both kids       and adults.     -- On Fridays from 1:00 - 3:00 pm ET, The Fantoo Girls, Carol Doroba and       Robin McConaughey, provide a refreshingly unscientific perspective on       the world of sports.  Each week Carol and Robin focus on entertaining       and educating an audience that likes to talk sports without cluttering       up the conversation with detailed Xs and Os and exhaustive stats.   

The new programming joins existing exclusive programming on SIRIUS Sports Central that includes: The Mike & Murray Show, the all-sports talk show hosted by Mike Yam and Bruce Murray (weekdays, 3:00 - 6:00 pm ET); Rivals Radio, the college sports talk show hosted by Bobby Burton and Bill King (weekdays, 6:00 - 9:00 am ET); and Steiner Sports on SIRIUS, the sports business talk show hosted by marketing and collectibles expert Brandon Steiner with Andrew Bogusch (Mondays, 1:00 - 3:00 pm ET).

SIRIUS also airs weekend programming from Sporting News Radio including: Golf World On Air with Mark Wood (Saturdays, 7:00 - 8:00 am ET); Sports Saturday (Saturdays, 1:00 - 7:00 pm ET) and Sports Sunday (Sundays, 1:00 - 7:00 pm ET) hosted by Bob Berger and Bob Stelton; and the motorsports talk show SNR's Inside Track (Saturdays, 9:00 - 10:00 am ET). All shows air on SIRIUS Sports Central channel 123.

Every Thursday night throughout the NFL season, SIRIUS Sports Central will carry The Troy Aikman Show, hosted by the three-time Super Bowl Champion and Hall of Fame quarterback (7:00 pm - 8:00 pm ET).

   SIRIUS Sports Central channel 123 - Daily Schedule: (All times ET) *    Weekdays   -- 6:00 am - 9:00 am: Rivals Radio - College sports talk with Bobby                         Burton and Bill King, exclusively on SIRIUS.   -- 9:00 am - 1:00 pm: The Tony Bruno Show   -- 1:00 pm - 3:00 pm: Monday - Steiner Sports on SIRIUS                         Tuesday - SIRIUS Fight Club                         Wednesday - The SIRIUS College Football Coaches Show                         Thursday - SIRIUS Presents the ABCs of Sports                         Friday - The Fantoo Girls   -- 3:00 pm - 6:00 pm: The Mike and Murray Show - All-sports talk hosted by                         Mike Yam and Bruce Murray, exclusively on SIRIUS   -- 6:00 pm - 7:00 pm: The SIRIUS Sports Desk - Sports news and highlights                         with Andrew Bogusch, exclusively on SIRIUS   -- 7:00 pm - 10:00 pm: The Arnie Spanier Show   -- 10:00 pm - 2:00 am: Todd Wright Tonight   -- 2:00 am - 6:00 am: The David Stein Show    Thursdays   -- 7:00 pm - 8:00 pm: The Troy Aikman Show    Saturdays   -- 7:00 am - 8:00 am: Golf World On Air with Mark Wood   -- 8:00 am - 9:00 am: The Traders Speak Collectible Show   -- 9:00 am  - 10:00 am: SNR's Inside Track   -- 10:00 am - 1:00 pm: SIRIUS College Football Coaches Show (replay)   -- 1:00 pm - 7:00 pm: Sports Saturday - News and highlights with Bob                         Berger and Bob Stelton    Sundays   -- 8:00 am - 10:00 am: SIRIUS Presents the ABCs of Sports (replay)   -- 10:00 am - 1:00 pm: Rivals Radio   -- 1:00 pm - 7:00 pm: Sports Sunday - News and highlights with Berger and                         Stelton   

* Schedule subject to change; Programming may be preempted by game broadcasts

SIRIUS is the Official Satellite Radio Partner and of the NFL, NASCAR and NBA and carries live NCAA football and basketball from more than 150 of the nation's colleges and universities. SIRIUS also carries live English Premier League Soccer, UEFA Champions League Soccer, Scottish Premier League soccer, Arena Football League, Canadian Football League, and National Lacrosse League games, plus live coverage of Wimbledon and a variety of other sports coverage.

About SIRIUS

SIRIUS, "The Best Radio on Radio," delivers more than 130 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 69 music channels. SIRIUS also delivers 65 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NASCAR and NBA, and broadcasts live play-by-play games of the NFL and NBA, as well as live NASCAR races. All SIRIUS programming is available for a monthly subscription fee of only $12.95.

SIRIUS Internet Radio (SIR) is a CD-quality, Internet-only version of the SIRIUS radio service, without the use of a radio, for the monthly subscription fee of $12.95. SIR delivers more than 80 channels of talk, entertainment, sports, and 100% commercial free music.

SIRIUS Backseat TV(TM) is the first ever live in-vehicle rear seat entertainment featuring three channels of children's TV programming, including Nickelodeon, Disney Channel and Cartoon Network, for the subscription fee of $6.99 plus applicable audio subscription fee.

SIRIUS products for the car, truck, home, RV and boat are available in more than 20,000 retail locations, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at shop.sirius.com.

SIRIUS radios are offered in vehicles from Audi, Bentley, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep(R), Land Rover, Lexus, Lincoln, Mercury, Maybach, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, Rolls Royce, Scion, Toyota, Volkswagen, and Volvo. Hertz also offers SIRIUS in its rental cars at major locations around the country.

Click on www.sirius.com to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2006 filed with the Securities and Exchange Commission. Among the significant factors that could cause our actual results to differ materially from those expressed are: our pending merger with XM Satellite Radio Holdings, Inc. ("XM"), including related uncertainties and risks and the impact on our business if the merger is not completed; any events which affect the useful life of our satellites; our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming providers; and our competitive position versus other audio entertainment providers.

   MEDIA CONTACT:   Andrew FitzPatrick   SIRIUS   212.901.6693   afitzpatrick@siriusradio.com  

First Call Analyst:
FCMN Contact: afitzpatrick@siriusradio.com

Source: SIRIUS Satellite Radio

CONTACT: Andrew FitzPatrick of SIRIUS, +1-212-901-6693,
afitzpatrick@siriusradio.com

Web site: http://www.sirius.com/
http://shop.sirius.com/

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Profile: International Entertainment