CAID Productions and the Vanksen Group Enter into a Strategic Partnership

CAID Productions and the Vanksen Group Enter into a Strategic Partnership

NEW YORK, Sept. 10 /PRNewswire/ -- CAID Productions, a New York based independent film Production Company, and the Vanksen Group, Europe's leading e-branding and buzz marketing communications group, announced today that they have entered into an exclusive strategic partnership.

Under this partnership, CAID Productions will act as the video, advertisement and film production Division of the Vanksen Group, producing independent films and branded viral marketing content for online and offline distribution. Thierry Daher, founder and executive producer of CAID Productions, becomes the CEO of Vanksen Group USA and will preside over the Group's developments in North and South America.

The Vanksen Group's 3 existing divisions are leaders in online brand protection, promotion & web monitoring, as well as in buzz-marketing and viral marketing campaigns: Buzz Paradise(R) (www.buzzparadise.com) is an online community platform connecting brands with over 20,000 tastemakers, opinion leaders, influential bloggers and savvy consumers in 12 countries; Legitiname(R) (www.legitiname.com) is today's most advanced online monitoring and multilingual e-marketing platform serving over one hundred international brands. Vanksen's CultureBuzz (www.culture-buzz.com) is the group's creative arm, creating and deploying original multi-channel campaigns and 360 degrees strategies on a global scale.

The Group's growing client portfolio in Europe includes over 100 international brands such as Warner Bros., 20th Century Fox, Canal Plus, Sony, Nokia, Ubisoft, Lycos, Procter & Gamble, Microsoft, PSA Peugeot Citroen, Louis Vuitton, Roxy, Glowria, Richemont Group, Electrabel, and Suez Group etc...

CAID Productions is an alternative film production and marketing company (www.caidproductions.com). In 2006, CAID Productions produced JUST FOR KICKS, the first documentary about the history of sneakers, a multi-awards winner, which is currently featured worldwide. A web marketing pioneer, Daher was also founder and president of CarbonMedia from 1995 to 2002, a NY based award winning e-marketing agency.

Daher, the new CEO of Vanksen Group for the Americas, commented: "With this strategic agreement we are defining the next frontier in independent film production, alternative content distribution and viral marketing. In the web 2.0 it's the consumer who owns the media not the other way around. We're planning to create a new breed of viral marketing vehicles."

Xavier Lesueur, Chairman of the Vanksen Group, said: "We are very excited about this partnership with CAID Productions and with Thierry now heading our American expansion. This agreement brings not only a great value in terms of film production capability to our Group and to our clients, but also a tremendous opportunity in terms of business development for our company in the US".

About the Vanksen Group: Vanksen Group is a leading communication group providing value added services to major brands. The group operates with 3 branches: Legitiname(R), a leader in online brand protection, promotion and monitoring; Buzz Paradise(R), an online community connecting brands with tastemakers, opinion leaders and bloggers; Vanksen's Culture-Buzz conceives and deploys original campaigns and strategies worldwide. The group operates out of Luxembourg, Paris, New York, Bangkok, Geneva, Hamburg, London, Milan and Barcelona; and will soon open an office in Hong Kong. For more information, please visit www.vanksengroup.com. Contact: Thierry Daher, tdaher@vanksengroup.com

About CAID Productions: CAID Productions (www.caidproductions.com) is an independent marketing & film production company started in 2003, which produces independent films and documentaries, as well as viral marketing vehicles for international brands. CAID Productions produced and released JUST FOR KICKS, the first documentary about the history of sneakers and hip hop (www.justforkicksmovie.com) which won several awards worldwide. The film was independently produced, marketed, and distributed worldwide, reaching over 100 million viewers within a year of its release. Contact: Julie Benasra, Jbenasra@caidproductions.com

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Source: CAID Productions

CONTACT: Julie Benasra of CAID Productions,
Jbenasra@caidproductions.com; or Thierry Daher of the Vanksen Group,
+1-917-498 6778, tdaher@vanksengroup.com

Web site: http://www.caidproductions.com/
http://www.justforkicksmovie.com/
http://www.vanksengroup.com/
http://www.buzzparadise.com/
http://www.legitiname.com/
http://www.culture-buzz.com/

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Profile: International Entertainment