China Unicom NewSpace and Global Music International Launch Mobile Music Content in China on all China Unicom Mobile Systems

China Unicom NewSpace and Global Music International Launch Mobile Music Content in China on all China Unicom Mobile Systems

BETHEL, Conn. and BEIJING, Sept 4 /PRNewswire-FirstCall/ -- Global Music International (BULLETIN BOARD: GMUS) , a leading content aggregator delivering audio and video music content to the telecom industry, announced today that China Unicom NewSpace Co, Ltd., a wholly owned subsidiary of China Unicom (CHU), the third largest mobile carrier in the world, has begun offering its vast collection of music content from both Chinese and Western musicians on China Unicom's cellular network throughout China. The relationship provides a win-win situation for both China Unicom NewSpace and Global Music International. China Unicom NewSpace gains access to innovative international and domestic content that its parent, China Unicom, believes will not only maintain but grow market share. For Global Music International, the benefit is the strong relationship with China Unicom and China Unicom NewSpace, enabling Global to have access and support in presenting our vast music content to Unicom's 150 million cellular subscribers with our ringtones, ring back tones, and Interactive Voice Response (IVR) services.

"The partnership between Unicom New Space and Global Music International is mutually beneficial," said Meng Xiangsen, Vice General Manager of China Unicom NewSpace. "We are extremely pleased how well Global Music's content is being embraced by our user base. It brings an unprecedented level of new music services for Chinese mobile consumers. Together, we will benefit consumers by bringing them the latest Chinese language and western music and deliver it using mobile handsets as a new medium. This partnership will not only provide Chinese music lovers with a brand new experience, but it also creates new channels of distribution for Global Music International to provide localized and personalized service."

Delivery for Global Music International's music content is offered on unique mobile channels, and is available immediately.

"It is with great pleasure that Global Music International now offers China Unicom and Unicom NewSpace customers a truly diversified mobile music experience -- through our rich blend of localized music content," said Chris Mauritz, executive vice president, Global Music International. "Our strong relationship with China Unicom and China Unicom NewSpace is a key component to Global's expansion plans and we look forward to a continuing beneficial and harmonious relationship between our companies."

About China Unicom:

China United Telecommunications Corporation (China Unicom) is an integrated telecommunications service provider, offering a wide range of services, which include cellular, domestic and international long distance, data, Internet and paging services. The company was listed in June 2000 in Hong Kong (HKSE: 0762) and New York (NYSE:CHU) .

By insisting on a market-oriented and efficiency-focused approach, standardizing the planning of its network construction, rationalizing the use of its network resources and focusing on the utilization of social dynamics, the Company continues to maintain a sound and rapid development and provides comprehensive and accessible telecommunications services with unique features to the Chinese market.

About China Unicom NewSpace Corporation Limited:

Incorporated in 1995, China Unicom NewSpace Corporation Limited (Unicom NewSpace), formerly known as Unicom Satellite Communications Co., Ltd. is a wholly owned subsidiary of China Unicom with a registered capital of RMB 120 million. As a major mobile value-added R&D and services carrier under China Unicom, Unicom NewSpace has maintained close cooperation with many well-established firms in the industry. The overall objective of the Company is to lead the development of mobile value-added services in the future.

Unicom NewSpace has not only been running a number of traditional value-added services with mature business models, but also making efforts on introducing new ideas. The Company's main business scope includes WAP, SMS, IVR, BREW, STREAMING and etc., which has covered all of the China Unicom's value-added services platforms, bringing subscribers convenient services and enjoyment with a rich assortment of well structured services such as music, pictures, videos, games, downloading, browsing, searching, etc. to meet the diversified needs of mobile subscribers in all aspects of work, life and play.

Adapting itself to the new situation brought about by China Unicom's transition from a telecom operator to an integrated information service provider and, to highlight the core concept of the "TIME" strategy of China Unicom's mobile value-added services, Unicom NewSpace is making all-out efforts to launch six new mobile services, which are all the self-owned brands of China Unicom: Unimax Mobile Music, Unimax Mobile Ads, Unimax Mobile TV, Unimax Mobile Search, Unimax Mobile Instant Messaging and OTA, each representing an element of the "TIME" strategy, namely, "Telecommunication, Information, Media and Entertainment".

Featuring a strong technological base and comprehensive capabilities, the business development and R&D team of Unicom NewSpace has been a powerful source in supporting the construction and maintenance of a variety of mobile value-added services. The Company's R&D results based on 3G applications are industry leading with self-owned intellectual property rights.

In the worldwide trends of integrated development in the telecom, information, media and entertainment industries, China Unicom NewSpace is setting out on a new journey into the 3G era, which will build a mega-carrier of China Unicom's value-added services with brand-new business structure, inner management and operation modes. The Company will remain committed to Competitiveness, Innovation, Passion, and Integrity, the four key values of China Unicom's corporate culture, follow the scientific development concept, increase its core competitiveness through innovations and maintain an active stance to maximize its contribution to the development of China's information industry. For more details of Unicom NewSpace and "U-web", please visit www.u-web.cn, www.uninewspace.com.

About Global Music International:

Global Music International (BULLETIN BOARD: GMUS) is a leading content aggregator delivering music videos and music tones to the telecom industry including mobile and Internet connected devices. Offering mobile ringtones, ring back tones and music videos from major labels including Sony/BMG Entertainment, Warner Music China and independent and recognized artists from around the world, Global Music International is known for its extensive library of unique, diverse and innovative content and music video programming.

Global Music International also offers IMNTV(TM), its service for broadcasting non-stop independent music videos on the Web. For more information on Global Music International, please visit: www.globalmusicint.com

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and as such, may involve risks and uncertainties. Forward-looking statements, which are based on certain assumptions and describe future plans, strategies, and expectations, are generally identifiable by the use of words such as "believe", "expect", "intend", "anticipate", "estimate", "project", or similar expressions. These forward-looking statements relate to, among other things, expectations of the business environment in which the Company operates, projections of future performance, potential future performance, perceived opportunities in the market, and statements regarding the Company's mission and vision. The Company's actual results, performance, and achievements may differ materially from the results, performance, and achievements expressed or implied in such forward-looking statements. We do not undertake to update any of the information set forth in this press release.

First Call Analyst:
FCMN Contact: jfallacaro@globalmusicint.com

Source: Global Music International

CONTACT: Global Music International, Inc., +1-941-525-4248,
jfallacaro@globalmusicint.com

Web site: http://www.imntv.com/
http://www.globalmusicint.com/
http://www.u-web.cn/
http://www.uninewspace.com/

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Profile: International Entertainment