The Mtn. Added to Baja Broadband Systems in Utah, Colorado, Nevada

The Mtn. Added to Baja Broadband Systems in Utah, Colorado, Nevada

Addition brings number of Utah carriers to 10

DENVER, Aug. 30 /PRNewswire/ -- The Mtn. Mountain West Sports Network and Baja Broadband announced today that The Mtn. is being added to Baja systems in Utah, Nevada and Colorado.

Baja carriage in Southern Utah (St. George metropolitan area) and the Virgin Valley of Nevada (Mesquite) begins September 1, the first day of the 2007 Mountain West Conference football season. Customers in these areas wishing to sign up for Baja service to see The Mtn. should call 435.628.3621. Customers in these areas will see The Mtn. on channel 97 until September 20, when it moves to channel 31. Both channels are included in Baja's Expanded Basic tier.

The network will be rolled out to customers in other Baja markets in coming weeks and months. The Mtn. will become available to Baja customers in the following locations, with details of channel locations and dates to be announced:

   - Battle Mountain, Carlin, Elko, and Logandale, Nevada   - Estes Park and Fort Carson, Colorado   - Ruidoso, New Mexico    

"With the addition of Baja Broadband, we now have 18 separate providers carrying The Mtn., including 10 in Utah, reflecting the strong demand for The Mtn. and the value of our content," said Kim Carver, vice president and general manager of the Mtn. "The Mtn. is growing because of the passion of MWC fans, and on behalf of The Mtn., I would like to thank fans for their continued support."

"We're delighted to be able to provide our customers with the content they want," said Rob Calgi, Baja vice-president marketing. "We are proud to be among the first to carry The Mtn. and give our viewers more Mountain West action, from the very beginning of the new sports season."

"We have many alumni, fans and supporters who live in these markets who are thrilled to see BYU athletics, Utah athletics and The Mtn. on Baja in time for football season," said Tom Holmoe, BYU athletic director, and Chris Hill, University of Utah athletic director.

"The Mtn. has provided us with more television coverage, and we are excited that our audience continues to grow in significant markets at the start of a new school year," said Commissioner Craig Thompson.

The MWC is comprised of nine Division I institutions: Air Force Academy, Brigham Young University, Colorado State University, San Diego State University, TCU, UNLV, University of New Mexico, University of Utah and University of Wyoming.

About the Mountain West Sports Network

The Mtn. Mountain West Sports Network is the first network completely dedicated to a college athletic conference, the Division I Mountain West Conference (MWC). The Mtn., which debuted September 1 on the eve of the 2006 collegiate football season, brings viewers Mountain West Conference (MWC) athletics across multiple sports. In the 2006-2007 season, the network covered 165 live games and more than 6,300 hours of programming, including conference championships, men's and women's Olympic sports, coaches shows, pre- and post-game analysis and live press conferences.

About Baja Broadband

Baja Broadband LLC is a privately-held, limited liability company based in Charlotte, North Carolina, delivering an array of advanced digital video entertainment programming and high-speed data products to residential customers and full-service, communication solutions to commercial customers. For more information: http://www.bajabroadband.com/.

First Call Analyst:
FCMN Contact:

Source: Mountain West Sports Network

CONTACT: Ron King or Jordan Peel, both of Vanguard Communications,
+1-303-382-2999, for Mountain West Sports Network; or Rob Calgi,
Vice-President of Marketing of Baja Broadband LLC, +1-980-235-7600

Web site: http://www.bajabroadband.com/

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Profile: International Entertainment