Nielsen Reports Growth of 4.4% in Hispanic and 3.9% in Asian U.S. Households for 2007-2008 Television Season

Nielsen Reports Growth of 4.4% in Hispanic and 3.9% in Asian U.S. Households for 2007-2008 Television Season

Numerous Local Markets Continue to Show Rapid Growth of Ethnic Populations

NEW YORK, Aug. 30 /PRNewswire/ -- Hispanics and Asians remain the fastest- growing national segments of the population, with television households increasing by 4.4 percent among Hispanics and 3.9 percent among Asians over last year, according to The Nielsen Company. In local markets, Nielsen estimates that Los Angeles continues to remain the number one Hispanic market, followed by New York, Miami, Houston and Chicago. Los Angeles also has the country's largest Asian community, followed by New York, San Francisco, Honolulu and Chicago. New York is the largest African-American TV market, followed by Atlanta, Chicago, Washington, D.C. and Philadelphia.

NATIONAL CHANGES

Nielsen's National Universe Estimates (the estimates of U.S. television households) also show that the number of Black or African-American television households grew faster than the national U.S. average, 1.5% versus 1.3%, respectively (see Table 1).

                                  Table 1    Total U.S. Television Households by Race and Hispanic: 2007 and 2008                                    2007 UE      2008 UE       Relative Change   TV HHs                           (000)        (000)          2007 to 2008    Total                           111,400      112,800             1.3%   Hispanic                         11,630       12,140             4.4%   Asian                             4,370        4,540             3.9%   Black or African-American        13,450       13,650             1.5%    

For more detailed information on these National Universe Estimates, which became effective on August 27, 2007, visit: http://www.nielsenmedia.com/nc/nmr_static/docs/2008_FINAL_National_UEs_Mkt_Brk s%20_Pers.xls

LOCAL MARKET CHANGES

Nielsen's universe estimates for Hispanic, African-American and Asian- American TV households in its 210 local television markets, also called Designated Market Areas (DMAs), reflect the rapid growth of ethnic populations. These estimates will be used for commercial advertising purposes for the 2007-2008 television season.

Within the Black or African-American household estimates, there was a change within the top three DMAs. Atlanta moved up from third to second in rank, due to a 6.3% increase in its Black or African-American TV household population. New Orleans climbed two ranks to 23 indicating the strong recovery of Black or African-American populations in the market. Other notable increases include Minneapolis-St. Paul moving up two ranks into the Top 50, and Syracuse moving up one rank to the top 100.

Within the Hispanic household estimates, there was a change in the top ten DMAs with Phoenix moving up to rank eight. Changes in the Hispanic market ranks reflect the emergence of new Hispanic gateway areas over previous historic immigration destinations. Charlotte moved up three ranks to 40, further indicating recent trends in Hispanic immigration.

Within the Asian household estimates, there was also a change in the top ten DMAs with Houston moving up to rank nine. Las Vegas moved up one rank to 16, while New Orleans increased four ranks to 47, further indicating population recovery in the market.

For more detailed information on the Universe Estimates in local television markets, which become effective on September 22, 2007, please see:

African American: http://www.nielsenmedia.com/nc/nmr_static/docs/20072008_DMA_Ranks_African_Amer ican.xls

Hispanic: http://www.nielsenmedia.com/nc/nmr_static/docs/2007-2008_DMA Ranks_Hispanic.xls

Asian-American: http://www.nielsenmedia.com/nc/nmr_static/docs/2007-2008_DMA_Ranks_Asian.xls

The following three tables identify the top ten DMAs among African American, Hispanic, and Asian American TV households.

              Top Ten Markets Ranked by African-American Homes          Designated            2007 African-American    2008 African-American   Rank  Market Area                 TV Homes                 TV Homes    1     New York                   1,259,540                1,257,450   2     Atlanta                      597,070                  634,820   3     Chicago                      598,370                  599,620   4     Washington, DC          (Hagrstwn)                  546,800                  557,930   5     Philadelphia                 524,770                  527,930   6     Los Angeles                  487,000                  487,590   7     Detroit                      392,620                  391,600   8     Houston                      337,550                  350,360   9     Dallas-Ft. Worth             331,330                  341,800   10    Miami-Ft. Lauderdale         295,100                  297,580                     Top Ten Markets Ranked by Hispanic Homes          Designated                 2007 Hispanic       2008 Hispanic   Rank  Market Area                   TV Homes            TV Homes    1     Los Angeles                  1,775,100           1,817,270   2     New York                     1,190,410           1,207,480   3     Miami-Ft. Lauderdale           625,280             635,610   4     Houston                        492,360             524,810   5     Chicago                        454,050             468,440   6     Dallas-Ft. Worth               431,560             458,410   7     San Antonio                    356,930             367,650   8     Phoenix                        332,510             358,440   9     San Francisco-Oak-San Jose     340,200             352,900   10    Harlingen-Wslco-Brnsvl-McA     268,650             279,880                  Top Ten Markets Ranked by Asian American Homes          Designated                 2007 Asian-American   2008 Asian-American   Rank  Market Area                     TV Homes              TV Homes    1     Los Angeles                      669,390               689,240   2     New York                         564,370               581,780   3     San Francisco-Oak-San Jose       482,320               500,120   4     Honolulu                         220,330               221,550   5     Chicago                          166,080               171,060   6     Washington, DC (Hagrstwn)        152,880               159,200   7     Seattle-Tacoma                   131,230               139,190   8     Sacramnto-Stkton-Modesto         122,350               129,020   9     Houston                          103,790               109,290   10    Philadelphia                     105,130               109,080     

Nielsen annually reports television household estimates each September based on information from a variety of sources, including Claritas (a leading provider of demographic data), the United States Census Bureau, and Nielsen's own television samples.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

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Source: The Nielsen Company

CONTACT: Gary Holmes, +1-646-654-8975, or Jamillah Wright,
+1-646-654-8357, both of The Nielsen Company

Web site: http://www.nielsen.com/

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Profile: International Entertainment