MediaXchange Sets Reykjavik, Iceland as the Background for 'Outside 'The Box''

MediaXchange Sets Reykjavik, Iceland as the Background for 'Outside 'The Box''

REYKJAVIK, Iceland, August 17/PRNewswire/ --

- A New Icelandic Initiative to Develop TV Drama Commences August 22nd to 24th, 2007

- Top US Drama Creatives David Zucker, Carol Flint To Be In Iceland

          WHAT: Leading international media consultancy company, MediaXchange is            heading to Reykjavik, Iceland to host "Outside 'The Box,'" a new            Icelandic initiative produced specifically to provide insight into            the various methods of the US creative model, sharing strategies           and information, a new foundation to boost the production of strong            drama series in Iceland.      WHEN: Starting August 22nd through the 24th      WHO:  Opening day of "Outside 'The Box'" will feature U.S creative            executives David Zucker, President of Scott Free Productions (The            Company, NUMB3RS, and Carol Flint -- Executive Producer (ER, West            Wing & The Unit).  The day will outline the key elements of           creative writing and development for writers, producers and channel           executives. Joining Zucker and Flint will be Laurie Hutzler, writer            and creator of The Emotional Toolbox(R).  The second and third days            of the event will feature Hutzler addressing the creative issues            challenging writers and producers in developing drama that will            engage their audiences.  In parallel, Zucker and Flint will take            part in selected one-on-one sessions for writers, producers, and            channel executives to work with these professionals on their            individual projects.      OPPORTUNITY: Unique access to these top US Executives. David Zucker,           Carol Flint, Laurie Hutzler are available for interviews. Iceland                   participants/sponsors include: Screen One, RUV, 365 Media,                   Channel 2, Saga Film and Pegasus (also available to discuss                   their participation.)  

Katrina Wood, CEO of the MediaXchange, says: "We very much welcome the support "Outside 'The Box'" is receiving, particularly from Skjarinn and networks and producers including RUV, Channel 2, Saga Film and Pegasus Panartic. Their contributions have made the event possible and through these concerted efforts, I believe we can look forward to an informative and inspirational three days which will invigorate the Icelandic creative community."

"We are looking to build our own local drama production," said Bjorn Sigurdsson, Head of Programming, Skjarinn. "This initiative offers an opportunity to construct a strong foundation to the creative and development processes through which we can have a robust infrastructure for our fledgling drama productions. With access to such established practitioners through MediaXchange's 'Outside "the Box"' event as David Zucker, Carol Flint and Laurie Hutzler, we can explore what to apply from the craft and technique which has made the US model successful around the world."

ABOUT MEDIAXCHANGE:

Launched in 1991 by Katrina Wood, MediaXchange is an international media consultancy agency that works with a diversity of entertainment industry professionals from around the world to expand their businesses in the global marketplace.

Through its portfolio of unique programs and events MediaXchange offers companies the resources they need to gain the effective knowledge required to cultivate new ideas and contacts in the global entertainment industry. The portfolio of services -- Exchanges, International Events, and Premium Services -- provide a great resource to help clients enhance their global business interests. MediaXchange is the only consultancy to provide access to top media executives in a closed and focused environment allowing clients to benefit from their expertise, experience and advice.

Web site: http://www.mediaxchange.com

Source: MediaXchange

Sabrina Propper of RPiPR, +1-818-515-5798, for MediaXchange

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Profile: International Entertainment