Latest Survey: BLOOMBERG TV Delivers the Most Affluent Audience

Latest Survey: BLOOMBERG TV Delivers the Most Affluent Audience

NEW YORK, Aug. 22 /PRNewswire/ -- For the fifth consecutive year, BLOOMBERG TELEVISION(R) is number one among U.S. cable TV networks in delivering cable television's most affluent audience, according to the 2007 Mendelsohn Affluent Survey released today. The Mendelsohn survey, which measures male and female heads of household in the United States with household incomes of $85,000 or more, showed that BLOOMBERG TELEVISION viewers have the highest average in the following categories:

   -- Average Household Income:  $199,022   -- Average Personal Income:  $99,033   -- Average Value of Total Assets (excluding residence):  $1,669,000   -- Average Value of Total Assets (including residence):  $2,183,000   -- Average Value of Principal Residence:  $532,576   -- Average Value of Total Securities:  $697,000   

In addition, the survey shows that BLOOMBERG TELEVISION delivers the most highly concentrated audience among C-Level executives (such as Chief Executive Officer and Chief Financial Officer) and also among viewers who work in the financial industry.

The BLOOMBERG TELEVISION network also leads in Europe. In June, the Summer 2007 European Media & Marketing Survey ("EMS") established the BLOOMBERG TELEVISION network as the first choice business and financial news channel amongst Europe's "influential elite" viewers.

Sources: Mendelsohn Affluent Survey 2007; EMS 2007 Summer Release -- Yearly data (2006), Copyright InterViewNSS

About BLOOMBERG TELEVISION(R)

The BLOOMBERG TELEVISION(R) network is the only 24-hour business and financial television service. All BLOOMBERG TELEVISION content is created by our own news professionals at more than 130 Bloomberg news bureaus and 90 Bloomberg studios worldwide. With a Bloomberg news team of more than 2,300, and reporting in seven different languages on eleven separate channels, the BLOOMBERG TELEVISION network provides exclusive local content for a global business audience.

About Bloomberg

Bloomberg is the global provider of data, news and analytics to corporations, news organizations, financial and legal professionals. The BLOOMBERG PROFESSIONAL(R) service and Bloomberg's media services provide real-time and archived financial and market data, analytics, pricing, trading, news and communications tools in a single, integrated platform. Bloomberg's media services include the global BLOOMBERG NEWS(R) service with more than 2,300 professionals in over 130 bureaus worldwide; the BLOOMBERG TELEVISION(R) 24-hour business and financial network produced and distributed worldwide on eleven separate channels in seven languages; and BLOOMBERG RADIO(R) services which provide up-to-the-minute news on XM, Sirius and WorldSpace satellite radio around the world and on WBBR 1130AM in New York. In addition, Bloomberg publishes BLOOMBERG MARKETS(R) magazine and BLOOMBERG PRESS(R) books for investment professionals. For more information please visit http://www.bloomberg.com/.

First Call Analyst:
FCMN Contact:

Source: Bloomberg

CONTACT: Judith Czelusniak, +1-212-617-1212, jczelusniak@bloomberg.net,
or Heidi Tan, +1-212-617-5375, htan14@bloomberg.net, both of Bloomberg L.P.

Web site: http://www.bloomberg.com/

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Profile: International Entertainment