Finish Line Launches New Campaign Featuring Nike+ and The Hives

Finish Line Launches New Campaign Featuring Nike+ and The Hives

INDIANAPOLIS, Aug. 3 /PRNewswire-FirstCall/ -- The Finish Line, Inc. (NASDAQ:FINL) , an Indianapolis-based athletic specialty retailer, today announced the launch of a new marketing campaign. This integrated campaign launches simultaneously in nearly 700 Finish Line stores, online at www.finishline.com and will be supported by television and digital advertising.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020603/FINISHLINELOGO )

The campaign, created in partnership with NIKE, Inc. (NYSE:NKE) highlights Finish Line as a premier destination for Nike+ running shoes this fall. The two companies have combined on this fully integrated marketing campaign to excite customers about the innovative Nike+ technology and drive consumers into Finish Line stores during Back To School.

The campaign, launching August 3, 2007, includes a national television spot running on MTV, ESPN, BET, Comedy Central and on websites such as YouTube, along with the opportunity to try Nike+, unique in-store signage including a new Nike+ fixture, a store window feature and 700,000 free Apple iTunes downloads for consumer try-ons.

The TV spot opens with The Hives in concert, midway through a new track, before the voice of Nike+ appears onstage with the band to deliver the pace and distance completed as experienced through the innovative Nike+ system. The spot continues as the camera flips from the concert to reveal a Finish Line sales associate demonstrating the Nike+ benefits to a customer at Finish Line's shoe wall. The featured band is The Hives, who flew to Los Angeles from Sweden, to play their new hit "Tick, Tick, Boom" for this Finish Line/Nike commercial.

"The spot allows us to literally put the consumer inside the Nike+ experience and showcases how combining music and sport is changing the face of running," said Kevin Flynn, SVP of marketing at Finish Line. "This is one of the largest marketing efforts we have launched at one time with Nike, and we believe the campaign helps bring to life the comprehensive Nike+ experience consumers will have at Finish Line."

"We are thrilled to kick off a year-round, fully integrated Nike+ marketing program with Finish Line with this ad," said Sally Burnett, Nike's Senior Retail Brand Manager for Finish Line. "Finish Line is a premier destination for running footwear, and well-suited to provide support at retail for the Nike+ technology."

Launched last year in partnership with Apple, Nike+ lets your iPod(R) nano talk to Nike+ ready running shoes through the wireless Nike+iPod Sport Kit. Data on time, distance, calories burned and pace is stored on your nano and is easily downloaded through iTunes to nikeplus.com. Nikeplus.com users not only can track their own data, but also challenge others and participate in online forums.

About Finish Line

The Finish Line, Inc. is one of the largest mall-based specialty retailers operating under the Finish Line, Man Alive and Paiva brand names. The Finish Line, Inc. is publicly traded on the NASDAQ Global Select Market under the symbol FINL. The Company currently operates 696 Finish Line stores in 47 states and online, 95 Man Alive stores in 19 states and 15 Paiva stores in 10 states and online. To learn more about these brands, visit www.finishline.com, www.manalive.com and www.paiva.com.

About Nike

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; NIKE Bauer Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, a leading designer and marketer of luxury shoes, handbags, accessories and coats; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.

    Media Contact:    Elise Hasbrook    Corporate Communications Manager    317.613.6827    ehasbrook@finishline.com  

First Call Analyst:
FCMN Contact: ehasbrook@finishline.com

Photo: http://www.newscom.com/cgi-bin/prnh/20020603/FINISHLINELOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: The Finish Line, Inc.

CONTACT: Elise Hasbrook, Corporate Communications Manager of The Finish
Line, Inc., +1-317-613-6827, ehasbrook@finishline.com

Web site: http://www.finishline.com/
http://www.nikeplus.com/
http://www.manalive.com/
http://www.paiva.com/

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Profile: International Entertainment