Bloomberg Television has the Wealthiest Audience

Bloomberg Television has the Wealthiest Audience

With new Survey data, Bloomberg leads in Europe as well as the U.S.

NEW YORK, Aug. 2 /PRNewswire/ -- The release of the Summer 2007 European Media & Marketing Survey ("EMS") ranks the BLOOMBERG TELEVISION(R) network as the first choice business and financial news channel amongst Europe's 'influential elite'; BLOOMBERG TELEVISION also delivers the most affluent audience in the United States. These two statistics establish BLOOMBERG TELEVISION as the network of choice for influential viewers internationally.

For Europe, EMS (Top 13% of Adults 21-74) and the top end 'Select' boost (Top 3% of adults 21-74) reports* that:

   -- 276,142 viewers in the EMS 'Select' universe watch BLOOMBERG TELEVISION      every day, representing more than 89% over the daily viewers delivered      by any other pan-European Business & Financial News channel.    -- According to the full EMS survey Bloomberg Television delivers 741,231      viewers every day, more than 70% over the daily viewers of any other      pan-European Business & Financial News channel.    -- Bloomberg Television now accounts for more than two-thirds (69.4%) of      all daily viewers of pan-European Business & Financial News channels      who are members of the top end 'Select' category.   

In addition to this EMS Europe data, Bloomberg Television continues to deliver the most affluent audience in the United States. According to the 2006 Mendelsohn Affluent Survey, which measures male and female heads of household living in the United States who have household incomes of $85,000 or more, BLOOMBERG TELEVISION has the highest median household income among all cable networks. Additionally, MRI's 2007 Survey of the American Consumer, based on U.S. Adults aged 18 and over, Bloomberg Television is the top ranked cable network in Average Household and Individual Incomes of 88 networks measured.

   Source: *Source: EMS 2007 Summer Release -- Yearly data (2006) Copyright   InterViewNSS   Mendelsohn Affluent Survey 2006, MRI's Survey of the American Consumer   2007    About Bloomberg Television  

The BLOOMBERG TELEVISION(R) network is the only 24-hour business and financial network, produced and distributed worldwide on 11 separate channels in seven languages. BLOOMBERG TELEVISION programming is created and supported by the global BLOOMBERG NEWS(R) service with more than 2,300 professionals in over 130 bureaus.

About Bloomberg

Bloomberg is the leading global provider of data, news and analytics. The BLOOMBERG PROFESSIONAL(R) service and Bloomberg's media services provide real- time and archived financial and market data, pricing, trading, news and communications tools in a single, integrated package to corporations, news organizations, financial and legal professionals and individuals around the world. Bloomberg's media services include the global BLOOMBERG NEWS(R) service with more than 2,300 professionals in over 130 bureaus worldwide; the BLOOMBERG TELEVISION(R) 24-hour business and financial network produced and distributed worldwide on eleven separate channels in seven languages; and BLOOMBERG RADIO(R) services which provide up-to-the-minute news on XM, Sirius and WorldSpace satellite radio around the world and on WBBR 1130AM in New York. In addition, Bloomberg publishes BLOOMBERG MARKETS(R) magazine and BLOOMBERG PRESS(R) books for investment professionals. For more information please visit http://www.bloomberg.com/.

First Call Analyst:
FCMN Contact:

Source: Bloomberg

CONTACT: Judith Czelusniak, +1-212-617-1212, jczelusniak@bloomberg.net,
or Heidi Tan, +1-212-617-5375, htan14@bloomberg.net, both of Bloomberg L.P.

Web site: http://www.bloomberg.com/

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Profile: International Entertainment