Disney's Magical Blu-Ray(TM) Tour, Sponsored by Panasonic, Brings High- Definition Home Entertainment to Westfield Topanga Mall

Disney's Magical Blu-Ray(TM) Tour, Sponsored by Panasonic, Brings High- Definition Home Entertainment to Westfield Topanga Mall

Consumers To Experience Exciting High-Definition Blu-Ray Disc(R) Technology,

Interactive Games and First Look At Upcoming Cars and Chicken Little Blu-Ray

                                  Releases     WHAT:        Disney's Magical Blu-Ray Tour, sponsored by Panasonic,                provides local shoppers at the Westfield Topanga Mall with a                "hands on" experience of Blu-ray technology.  The interactive                exhibit is designed to educate consumers about the features                and benefits of Blu-ray high-definition home entertainment                technology.                 The Magical Blu-ray Tour consists of several interactive                stations that allow consumers to experience the picture                perfect audio and video quality of high-definition Blu-ray                technology and other special features such as integrated                menus, personal scene selections, title specific games and                high-definition bonus materials.  Consumers will also get                first-hand experience playing the interactive "Liar's Dice"                game from Pirates of the Caribbean: Dead Man's Chest and                preview upcoming Blu-ray disc titles, Disney/Pixar's Cars and                Disney's Chicken Little.  A highlight of the tour is a                special mini-theater hosting hourly live presentations on                Blu-ray technology and high-definition.    WHEN:        10 a.m. to 9 p.m. - Friday, August 17                10 a.m. to 9 p.m. - Saturday, August 18                11 a.m. to 7 p.m. - Sunday, August 19    WHERE:       Westfield Topanga Mall                6600 Topanga Canyon Boulevard                Canoga Park, CA 91303    DIRECTIONS:  The mall is conveniently located north of the 101 freeway, on                Topanga Canyon Blvd. between Victory and Vanowen Blvd in the                Warner Center, Canoga Park, California. The Magical Blu-ray                Tour exhibit will be set up in front of the Sony Style Store                on the first floor. The closest entrance is by the Farm                Restaurant. The closest parking garage is off of Owensmouth.    WHY:         The Blu-ray Disc format is currently the leading                high-definition packaged media supported by the foremost                entertainment companies in film, music, gaming and computer                industries. Blu-ray discs deliver a truly unique high-                definition viewing experience that showcases picture quality                at six times the resolution of standard DVDs and theater                quality uncompressed audio in addition to enhanced menus,                games and high-definition bonus materials.  Disney's Magical                Blu-ray Tour is devoted to providing clarity to the growing                number of consumers confused by high-definition home                entertainment technology.    Contact:     Gabby Vizcaino 310-526-5530  

PRNewswire -- Aug. 17
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Source: Disney

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Profile: International Entertainment