DietTV.com Closes $2 Million Series-A Investment Round

DietTV.com Closes $2 Million Series-A Investment Round

Two New Members Appointed to the Board of Directors

NEW YORK, Aug. 14 /PRNewswire/ -- DietTV.com (www.diettv.com), formerly Diet Television.com, today announced that it has closed a $2 million Series-A round of investment led by MentorTech Ventures. DietTV.com, a social network for dieters, harnesses the wisdom of the crowd to promote healthy and successful weight loss. The company will use the funds to make significant enhancements to its website and to spread the word about its new approach to weight loss.

DietTV.com also announced the appointment of Michael B. Aronson and Elaine K. Rubin to its Board of Directors.

Mr. Aronson is the managing director of MentorTech Ventures, which invests in early stage technology companies with a primary focus on those companies originating at the University of Pennsylvania, as well as companies founded by alumni with successful track records. Ms. Rubin is the Chairman of Shop.org and a former executive at Amazon Enterprise Solutions, 1800Flowers.com and iVillage.com.

"Our decision to invest was pretty simple; DietTV.com is redefining the online weight loss space," said Aronson. "DietTV.com is the first company to unite devotees of every diet and exercise program into a single community. Given the market potential and the innovative tools the company has created, we see this as a win for consumers as well as the company's investors."

At a time when nearly two-thirds of Americans are overweight, DietTV.com leverages the power of a social network to pioneer a new way for people to collaborate in their efforts to lose weight and live healthier lives. Although DietTV.com launched only recently, it already is having an impact on the lives of real people. After being live for only six weeks, it is generating page views per session that substantially exceed the company's projections for 2011.

"I am pleased to join the DietTV.com board. As a huge believer in targeted communities, I have seen firsthand the positive impact when likeminded people unite around a shared interest to empower significant change, and simultaneously generate robust revenue opportunities for the companies that serve them," said Rubin. "DietTV has created a highly personalized and interactive experience that serves an actively engaged, health-minded community of nearly 75 million people trying to lose weight. Ken and his team totally understand how to utilize the Internet to reach consumers, build engagement and loyalty."

About DietTV.com

DietTV.com, a part of Diet Channel Network, Inc, offers a new and better "weigh" to lose weight. DietTV.com is built on the powerful idea that harnessing the wisdom of the crowd will help individual members more successfully lose weight and live healthier. This free, new collaborative approach is integrated with insight from respected experts, live support and technologically innovative features that make dieting easier.

The LearnIt section of the site features the first-ever Diet Finder and Exercise Finder that help dieters find the weight loss and exercise program that will work best for them. The LoseIt section provides all the right tools to track weight loss progress, plus online skills videos that help dieters overcome obstacles and stick with it. The LinkUp section, the heart of the DietTV.com community, connects dieters so they can share tips, motivation, and work together to reach common goals. Ken Seiff, Internet veteran, former CEO and founder of the successful online retailer, Bluefly, founded DietTV.com in 2006.

Source: DietTV.com

CONTACT: Amy Wilson of DietTV.com, +1-585-507-8659, media@diettv.com

Web site: http://www.diettv.com/

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Profile: International Entertainment