'Diddy' Does it All the Way Live! Creating Future Stars of Tomorrow at the 'Making The Band 4' Finale Event on Sunday, August 26 at 10pm/ET

'Diddy' Does it All the Way Live! Creating Future Stars of Tomorrow at the 'Making The Band 4' Finale Event on Sunday, August 26 at 10pm/ET

Voting Will Continue on Makingtheband.mtv.com Until 10pmET The Night Of Live Event

NEW YORK, Aug. 20 /PRNewswire/ -- Diddy and the cast of MTV's "Making The Band 4" take over Times Square for a live event Sunday night, August 26th beginning at 10PM ET where the band will finally be unveiled. Fresh on the heels of creating the successful all girl group 'Danity Kane,' whose Platinum album debuted at number one selling more than 230,000+ copies in its first week. The group toured with Christina Aguilera and The Pussycat Dolls and will be releasing a new album on Bad Boy Records in 2008. This season we will see if Diddy can apply his magic touch to create the ultimate all-male band. From MTV's Time's Square studio, fans will welcome the 10 finalist from one of the most exciting seasons of the hit reality series Making The Band. In the season finale Diddy made a shocking announcement deciding not to pick the band but instead solicited the help of the MTV viewers. At the live event on August 26th Diddy will reveal which deserving cast members will be chosen for the few coveted spots in the band. Which of the ten finalists -- Donnie, Michael, Jeremy, Brian C, Robert, Qwanell, Willie, Brian A, DeAngelo and Dyshon will remain standing?

Leading up to the big event fans have been voting for their favorite band member on makingtheband.mtv.com where there have been 400,000 online votes to date. Voting will continue until 10pm August 26th. Also, prior to the long awaited event fans can submit questions to Diddy and the cast via MTV.com that will be presented and answered during the live show.

This eagerly anticipated event will be filled with many surprises and promises to be a memorable experience for fans. This season viewers saw many unexpected twists -- from Diddy's long time show choreographer Laurie Ann Gibson being fired, to Diddy surprising the cast mid season with new candidates, to the infamous physical challenges that Diddy presents to the guys.

Season to date, "Making The Band 4" ranked #1 in its time period (Mon 10-11p) among F12-34 versus all cable nets, reaching over 57.5 million total viewers (P2+), with over 30.7 million from our P12-34 core.

Sean "Diddy" Combs, Ted Iredell and Perry Dance will serve as executive producers. Jacquelyn French is the MTV executive overseeing 'The Making The Band' franchise. Francesca Spero is Producer for Bad Boy Entertainment.

SEAN COMBS, the CEO and founder of Bad Boy Worldwide Entertainment Group is a multifaceted entertainment powerhouse. Sean "Diddy" Combs was recently declared "One of the Most Influential Businessmen in the World" by Time Magazine and CNN. Combs, 36 oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel and restaurants.

About MTV Networks

MTV Networks, a unit of Viacom International Inc., is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 80 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures and syndication deals whereby all of its programming services can be seen worldwide.

First Call Analyst:
FCMN Contact:

Source: MTV

CONTACT: Andrea Manning of MTV Press, East Coast +1-212-846-5793,
Andrea.manning@mtvstaff.com; or for Diddy, Keesha Johnson of Dan Klores
Communications, +1-212-981-5212, Keesha_Johnson@dkcnews.com

Web site: http://www.mtv.com/
http://www.makingtheband.mtv.com/

---

Profile: International Entertainment