Cablevision Adds Men's Lifestyle Network MavTV to iO(R) Sports Pak

Cablevision Adds Men's Lifestyle Network MavTV to iO(R) Sports Pak

MavTV Features Original Programming Such As The Dan Show - Las Vegas, American Tailgater, and Best of the Best 2

The Service Will Be Available As Part of the iO Sports Pak on Channel 411

BETHPAGE, N.Y., Aug. 9 /PRNewswire-FirstCall/ -- Cablevision Systems Corp. (NYSE:CVC) today announced that MavTV, a male-oriented lifestyle network is now available to iO digital cable customers on channel 411 as part of the iO Sports Pak. The network features original programming designed for male viewers on lifestyle topics like sports, humor, and gadgets.

"We are pleased to offer MavTV, an independent network with a bold take on men's lifestyle television, to our iO digital cable customers as part of the iO Sports Pak," said John Trierweiler, Cablevision's senior vice president of product management. "This is a fresh new network that will be a valuable addition to our sports package."

"We are thrilled to partner with Cablevision in broadening our reach across the Northeast marketplace," remarked Doug Jost, MavTV's EVP of Sales and Marketing. "With an emphasis on sports and gaming, combined with all the other themes men gravitate to, MavTV is a perfect complement to the other great service offerings available on Cablevision's iO Sports Pak. MavTV resonates with its audience because of the uniquely honest and uninhibited voice that characterizes all its content."

MavTV, owned by the Mav'rick Entertainment Network, carries a variety of programming themes targeting men 18-54, including sports, sports analysis, gaming, comedy, women and relationships, health and fitness, finance, gadgets, and movies. MavTV is a 24/7-destination channel dedicated to reaching men in an irreverent, humorous, opinionated fashion.

The iO Sports Pak is a sports fan's dream, with 11 action-packed sports channels, including Versus, NBA TV, The Golf Channel, The Outdoor Channel, Fuel, Fox College Sports, GOL TV, MavTV, and TVG, the interactive horseracing network. The iO Sports Pak is available to customers with a digital cable box who subscribe to any iO package, Family Cable or above, for just $4.95 more per month. Customers interested in adding this service can call 1-877-9 GAME ON or simply use their remote to order instantly by tuning to Channel 900.

With more than 2.5 million iO customers, more than 80 percent of Cablevision's cable customers are iO digital cable customers, the highest digital penetration in the nation. iO offers customers access to more than 240 channels, including 50 premium movie channels, 45 channels of commercial- free digital music, more than 1,700 titles available on demand at all times, an interactive programming guide, 25 high-definition programming services and groundbreaking interactive television applications including News 12 Interactive, and subscription games packages.

About Cablevision

Cablevision Systems Corporation (NYSE:CVC) is one of the nation's leading entertainment and telecommunications companies. Its cable television operations serve more than 3 million households in the New York metropolitan area. The company's advanced telecommunications offerings include its iO: Interactive Optimum(R) digital television, Optimum Online(R) high-speed Internet, Optimum Voice(R) digital voice-over-cable, and its Optimum Lightpath integrated business communications services. Cablevision's Rainbow Media Holdings LLC operates several successful programming businesses, including AMC, IFC, WE tv and other national and regional networks. In addition to its telecommunications and programming businesses, Cablevision owns Madison Square Garden and its sports teams, the New York Knicks, Rangers and Liberty. The company also operates New York's famed Radio City Music Hall, and owns and operates Clearview Cinemas.

Source: Cablevision Systems Corp.

CONTACT: Sarah Chaikin of Cablevision, +1-516-803-2352

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Profile: International Entertainment