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Thursday, August 09, 2007

Holosonics' Audio Spotlight(R) Makes Quiet Fashionable at Boston's Museum of Fine Arts

Holosonics' Audio Spotlight(R) Makes Quiet Fashionable at Boston's Museum of Fine Arts

MFA's 'Fashion Show: Paris Collections' Exhibit Uses Directional Sound System to Prevent a Noisy Fashion Faux Pas

WATERTOWN, Mass., Aug. 9 /PRNewswire/ -- Rhythmic techno and heart-pumping drum-and-bass are not music genres typically associated with fine art exhibits; however, using the Audio Spotlight(R) directional sound system from Holosonic Research Labs, Inc. (http://www.holosonics.com/), Boston's Museum of Fine Arts (MFA) was able to incorporate this "runway" music into its "Fashion Show: Paris Collections" exhibit without intruding on the peaceful museum ambiance. The show, which opened in November, highlighted 10 designers' collections -- designers with very different aesthetics and visions. Holosonics' Audio Spotlight Directional Sound System established a unique soundscape to distinguish each collection.

"Fashion Show: Paris Collections" featured runway-style displays highlighting 10 pieces from each designer-an audio/video recording of the actual runway show and accompanying explanatory plaques bring the clothing to life. But Yohji Yamamoto's deconstructed, menswear-inspired pieces and Viktor & Rolf's rigid yet feminine dresses and jackets needed the audio aspect -- the runway music -- that represented them to remain as focused as their plastic mannequins. The Audio Spotlight systems, located directly above each designer's "runway," deliver targeted sound to those viewing that particular collection, and no one else. The 1/2 inch thin, circular speaker discs create an ultrasonic signal that generates targeted sound only audible to those standing directly within the acoustic beam. The directional sound of the Audio Spotlight system enabled the MFA to include all 10 designers' collections, and play their individual soundtracks, in one gallery without crossover noise.

"Audio Spotlight delivers crisp music at an audible volume in only one direction and one defined area," explains Joseph Pompei, president of Holosonic Research Labs, Inc. "In a true homage to the craftsmanship and the theatrics of high fashion, the MFA was able to spotlight these designers' collections using both sight and sound."

For more information on the MFA collection and Holosonics' Audio Spotlight Directional Sound System, please visit http://www.holosonics.com/.

About Holosonic Research Labs, Inc.

Holosonic Research Labs, Inc., a pioneer in nonlinear acoustics, develops and manufactures the Audio Spotlight(R) directional sound system. Founded in 1999 by Dr. F. Joseph Pompei, Holosonics' Audio Spotlight technology is used in an array of settings and applications including museums, libraries, offices, reception areas, retail displays, trade shows and retail kiosks. Organizations and companies such as Cisco, Motorola, the Smithsonian Institute, the Tate Modern and Time-Warner use the Audio Spotlight system to beam sound to listeners ... and preserve the quiet.(TM)

For more information, please visit our web site at: http://www.holosonics.com/.

First Call Analyst:
FCMN Contact:

Source: Holosonic Research Labs, Inc.

CONTACT: Ashley Peterson of Bridgeman Communications, +1-617-742-7270,
ashley@bridgeman.com, for Holosonic Research Labs, Inc.

Web site: http://www.holosonics.com/


Profile: International Entertainment

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