Badgley Mischka Unveils Sexy Advertising Campaign Starring 'Desperate Housewives' Star, Teri Hatcher

Badgley Mischka Unveils Sexy Advertising Campaign Starring 'Desperate Housewives' Star, Teri Hatcher

Brand Announces Exclusive Fashion Partnership with The Golden Globe Winning Actress

NEW YORK, Aug. 15 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (NASDAQ:ICON) announced today that "Desperate Housewives" star and Golden Globe Award winning actress, Teri Hatcher will appear in the fall marketing campaign for its luxury brand Badgley Mischka(R). The campaign was shot by famed celebrity photographer, Ellen Von Unwerth and captures a radiant and gorgeous Teri in sexy and seductive poses that Von Unwerth is famous for. The print campaign will debut in September issues of elite fashion magazines such as Vogue, InStyle and Vanity Fair and extend online and outdoor.

   (Photo:  http://www.newscom.com/cgi-bin/prnh/20070815/NYW018-a )   (Photo:  http://www.newscom.com/cgi-bin/prnh/20070815/NYW018-b )  

Teri Hatcher's successful portrayal of Susan Mayer on the hit show "Desperate Housewives" has earned her numerous awards including her 2005 Golden Globe Award and a 2005 Emmy Award nomination.

The sexy and provocative campaign ranges from a day poolside in sexy swimwear to lounging around the house in revealing lingerie. The direction of the campaign is a first for the brand as it features other collections in addition to Couture. Designers Mark Badgley and James Mischka have expanded their brand to include: Badgley Mischka Couture, Platinum Eveningwear, Platinum Sportswear, Couture Evening and Day Handbags, Eyewear, Footwear, Cold Weather Accessories, Jewelry, Lingerie, Swimwear, Fur, Fragrance, Bridal and Bridesmaids.

Commenting on her new role, Teri Hatcher stated, "Working with Mark and James has been a wonderful experience, there is such great synergy between us. They were the first designers to dress me for my first ever red carpet event. They empower women through amazing clothes. I like the idea of women finding great pieces of clothing and accessories to make themselves feel good. The shoot was relaxed and fun, it felt great to be styled by the actual designers."

Designers Mark Badgley and James Mischka commented, "Teri represents the Badgley Mischka woman. Not only is she an amazing actress and established author, but she is also a dedicated mother. Teri can wear Badgley Mischka to a red carpet event or she can put on a piece from our sportswear and handbag collection to run an errand. We are excited to bring glamour and old Hollywood style to women across the world with our new collections, and are ecstatic to be partnering with such a beautiful and amazing talent on the campaign."

The designers and Ms. Hatcher will collaborate on numerous launch initiatives over the next few months.

Badgley Mischka has been hailed by Vogue as among the "Top 10 American Designers" and their designs appeal to a range of women, including celebrities Madonna, Catherine Zeta Jones, Jennifer Lopez, Kate Winslet, Sarah Jessica Parker and Ashley Judd. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew.

About Iconix Brand Group, Inc.

Iconix Brand Group Inc. (NASDAQ:ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC (R), DANSKIN (R) and ROCA WEAR(R). The Company licenses it brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.

   Contact Info:  Maria Dolgetta                  Public Relations Director                  Iconix Brand Group, Inc.                  212.819.2084                  mdolgetta@iconixbrand.com  

First Call Analyst:
FCMN Contact: maria@iconixbrand.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070815/NYW018-a
http://www.newscom.com/cgi-bin/prnh/20070815/NYW018-b
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN3-4
PRN Photo Desk, photodesk@prnewswire.com

Source: Iconix Brand Group, Inc.

CONTACT: Maria Dolgetta, Public Relations Director, Iconix Brand Group,
Inc., +1-212-819-2084, mdolgetta@iconixbrand.com

Web site: http://iconixbrand.com/

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Profile: International Entertainment