Video Massage Chairs to Exhibit New Invention at TS2 2007

Video Massage Chairs to Exhibit New Invention at TS2 2007

Exhibit to Show how the Video Massage Chair Can Act as the New Sales and Marketing Medium to Influence Consumers at TradeShows

WASHINGTON, July 25 /PRNewswire/ -- Video Massage Chairs (VMC) announced today the exhibiting of the Video Massage Chair at TS2 2007 conference and expo -- the industry event for exhibit and event professionals held in Washington D.C. on July 31-Aug. 1. The patent pending new Video Massage Chair combines the traditional ergonomic massage chair with the entertainment feature of a flat screen television monitor equipped with an integrated DVD player. The Video Massage Chair is poised to become a new platform for sales and advertising campaigns -- allowing users to enjoy a back massage while watching a short tailored video. The Video Massage Chair serves as a tool for businesses and exhibitors to gain consumers' attention, leading to increased brand awareness and sales of their products and services.

"The idea for the Video Massage Chair actually emerged from my own problem of getting tradeshow attendees to pay attention to commercials at my tradeshow exhibits with my other business," said Robert Baschnagel, president of VMC. "Before I invented the Video Massage Chair, tradeshow attendees would come by, look at a television screen for a brief moment, and move on. There was no motivation for them to stay, but with Video Massage Chairs the attendees receive a massage while watching a short tailored sales video. Not only do they stay for the whole video, but they also give the video their undivided attention which leads to better absorption of the message."

How the Video-Massage Chair Works

The headrest of the massage chair supports the face and has an opening that provides a scientifically proven vantage point that is angled perfectly toward the television monitor. The monitor is capable of cable hook-up as well as its primary function -- reading DVDs. When the monitor is hooked up and ready to go, the (optional) headphones extend to the resting support surface so that both the auditory and visual experiences are maximized.

New Medium For Sales and Advertising

Over the course of a year, Video Massage Chairs operated a demonstration and study at several highly attended tradeshows throughout the country with their chair. VMC soon learned that tradeshow attendees would wait in line at kiosks and exhibitor booths just to get a massage and watch a marketing and sales video. An unscientific study of more than 500 tradeshow attendees showed that people were more receptive to going inside an exhibitor's tradeshow booth to get a massage and watch a promotional video than to stand in a competing vendor's exhibit and listen to a salesmen preach about a particular brand, service and product. Not only were the tradeshow attendees that used the Video Massage Chair more relaxed, they were also highly receptive to the marketing and sales video they watched and listened to while getting a massage.

Pricing and Availability

Video Massage Chairs rentals start at $650 a day. Rentals over multiple days receive a discount. Once orders are placed, the Video Massage Chairs are shipped within a custom box, which contains setup and return delivery instructions. Orders may be placed securely on VMC's web site at the following URL: www.videomassagechairs.com.

   Location and Hours of VMC Exhibit at TS2 2007   Washington Convention Center   Washington D.C.   Exhibit Booth # 263   Tuesday, July 31 - Wednesday, Aug. 1   Exhibit hours: 11:00 a.m. - 4:00 p.m.    Video Massage Chairs  

VMC is the premiere provider of Video Massage Chairs for organizations and tradeshows looking to advance their sales and brand awareness. The company helps organizations of all sizes and exhibitors at tradeshows increase brand awareness, improve sales and in-store customer retention by way of its unique Video Massage Chair, which is capable of delivering the same information but higher value and results than traditional sales and advertising means. For more information, please visit www.videomassagechairs.com.

   Media Contact   Wendy Parish   Freestyle Public Relations   515-223-4343   wendy@freestylepr.com  

Source: Video Massage Chairs

CONTACT: Wendy Parish of Freestyle Public Relations, +1-515-223-4343,
wendy@freestylepr.com, for Video Massage Chairs

Web site: http://www.videomassagechairs.com/

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Profile: International Entertainment