A&E Television Networks Launches Mobile Video Channels for A&E(R) Network and The History Channel(R)

A&E Television Networks Launches Mobile Video Channels for A&E(R) Network and The History Channel(R)

AETN Reaches Agreement with MobiTV to Include New Mobile Video Channels in MobiTV(R) Service

NEW YORK, JULY 23 /PRNewswire/ -- A&E Television Networks (AETN) and MobiTV, Inc., the leading provider and platform for content delivery over mobile and broadband networks, today announced the launch of A&E(R) Mobile and The History Channel(R) Mobile. The made for mobile channels are available today on the MobiTV(R) service via participating mobile carriers throughout the U.S.

The creation and distribution of A&E Mobile and The History Channel Mobile to wireless video subscribers in the U.S. is a step in AETN's overall digital strategy to deliver its programs and services to viewers on multiple platforms.

"The mobile platform is an increasingly important interactive screen that provides our consumers with access to our branded programming wherever and whenever they want it, and we are pleased to partner with MobiTV to offer A&E Mobile and The History Channel Mobile to viewers," said Paul Jelinek, Senior Vice President, Digital Media, AETN. "These mobile channels enable us to offer a new service to our existing audience, and through cross promotion, to bring new viewers back to our linear channels."

A&E Mobile and The History Channel Mobile are distinct services from the linear channels. Acclaimed series such as Dogfights and Modern Marvels from The History Channel, and Dog the Bounty Hunter and Criss Angel Mindfreak from A&E Network, will be available on the mobile channels.

"MobiTV and AETN continue to be proactive in bringing more compelling content into the mobile space," said Jeff Bartee, vice president of content and programming for MobiTV. "As the rise in consumer demand for mobile video continues, so do expectations for great content on mobile television services. Our relationship with AETN is proof that we are listening to and answering the call of those consumers."

This announcement marks the second agreement between AETN and MobiTV for wireless distribution. In April 2006, the two companies partnered to deliver The History Channel en espanol(TM) as part of the line-up on MobiTV en Espanol(TM), the first live Spanish language mobile television service offered in the U.S. In addition, AETN is offering broadband channels via MobiTV Broadband Television for A&E, The History Channel, The Biography Channel(R), Crime & Investigation Network(TM), Military History Channel(TM) and History International(R).

Internationally, A&E and The History Channel Latin America offer mobile services with MobiTV throughout the Latin American region.

About A&E Television Networks

A&E Television Networks, a joint venture of The Hearst Corporation, ABC, Inc. and NBC, is an award-winning, international media company offering consumers a diverse communications environment ranging from television programming, to home videos/DVD's and music CD's, to Web sites, as well as supporting nationwide educational initiatives. AETN is comprised of A&E Network, The History Channel, The Biography Channel, History International, The Military History Channel, The History Channel en espanol, Crime & Investigation Network, A&E HD, The History Channel HD, AETN International and AETN Consumer Products, The A&E web site is located at http://www.aetv.com/, the Biography is located at http://www.biography.com/ and The History Channel web site is located at http://www.history.com/.

About MobiTV

MobiTV, Inc. (http://www.mobitv.com/) is the leading provider and platform for content delivery over mobile and broadband networks; delivering live television, premium and primetime programming, video-on-demand, satellite and digital music services from the top broadcast and cable television networks and major music labels to millions of users worldwide. Founded in 1999, MobiTV is a privately held company headquartered in Emeryville, CA. MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

First Call Analyst:
FCMN Contact:

Source: A&E Television Networks and MobiTV, Inc.

CONTACT: Kerri Tarmey of A&E Television Networks, +1-212-551-1504,
Kerri.tarmey@aetn.com; or Stephanie Pettinati of Zeno Group, +1-415-369-8115,
stephanie.pettinati@zenogroup.com, for A&E Television Networks; or Jason
Taylor of MobiTV, Inc., +1-925-895-0090, jason@mobitv.com

Web site: http://www.shopaetv.com/
http://www.mobitv.com/
http://www.history.com/
http://www.biography.com/
http://www.aetv.com/

---

Profile: International Entertainment